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Fanshawe Second Life
- 1. Give Fanshawe a SECOND LIFE
- 3. Virtual worlds defined...
- 4. “ A virtual world is a computer based simulated environment intended for its users to inhabit and interact via avatars.” Frank Biocca & Mark R. Levy, Communication in the Age of Virtual Reality
- 5. Virtual worlds evolved from: Email ICQ MSN Online Gaming SECOND LIFE … towards web 3.0
- 6. It can be used as effective real-life communication , business , education , and social tools
- 7. What is Second Life ...
- 8. Second Life is the most talked about virtual world right now… … lets see why !
- 9. It’s EASY … Users download the Second Life program to enter the virtual world
- 10. Users can communicate in several different ways within Second Life …
- 11. In Private (instant message) -or- In Public (places or groups such as conferences, classrooms, etc.) Verbally (text and/or voice chat) -or- Non-Verbally (visual appearance, gestures, and animations)
- 12. User Statistics 690, 000 registered users 50, 000 users logged on at any time Over 1 million unique users Demographics All users musts be over 18 years of age 58% male users and 42% female users
- 14. Give Marketing a Second Life
- 15. Second Life takes marketing to a whole new level… SL marketing is NOT the same as Real-Life marketing
- 16. Build a brand, not a product … Brand Identity: The image associated with your product, and your relationship with your publics
- 17. Visualize…
- 18. Our Target Market Generation Y “ Net Generation ” Born 1977-1994 Brand Conscious & Tech Savvy 97% have a personal computer 76% use social networking 75% check Facebook daily Generation C “ Generation Click” Born 1995- Present Lifelong users of social networks and digital communications
- 24. Give Education a Second Life
- 25. Lasalle College Loyalist College Many educational institutions already have their virtual campus Fanshawe College NMC University
- 28. What this means for Education …
- 29. Fanshawe would function more efficiently , while building stronger brand recognition, and allowing students to network in a controlled environment
- 30. Fanshawe would function more efficiently , while building stronger brand recognition, and allowing students to network in a controlled environment
- 32. ... envision Fanshawe’s potential
- 33. This is where you were…
- 34. This is where you are…
- 35. This is where you could be!
- 36. Get on Board and Be REMARKABLE!