1. Internet MarketingVarious Viral Videos Presentation completed by: Michael MaccaronePaolo Santos April 25, 2011 http://variousviralvideos.blogspot.com
2. Perspective Why is internet marketing so important? The internet is a new and unstoppable trend You will lose valuable customers without an online presence People tend to use the internet as a resource to search for goods and services
3. Reasons why internet marketing is a viable tool Online marketing is a fairly cheap form of advertising The reach is much greater You can provide customers with a wealth of information Many creative and efficient ways to advertise online The internet is here to stay why not use it to your advantage?
7. Why the topic was selected? Both partners had an interest in the topic Fun idea Lots of fun content available Interesting and entertaining events and news
9. Blog Post List Chicago weatherman freaks out at thunderstorm Texas ain’t so hot, is it? Chrysler EminemSuperbowl commercial Super bowl Doritos commercial Spectacular wrong way crash Unusual Robbery The shaving helmet Trick shot quarterback Footage of tribe that has never contacted outside world Pick up truck crashes Mall food court proposal fail Escalator malfunction Dirty NHL hit stirs uproar among fans Fail compilation February 2011 Cat predicts Japan earthquake Charlie Sheen surprise appearance on Jimmy Kimmel Meet Ray, the Canadian redneck March fail compilation Dash cam police shooting 6 second video, 2.5 million views
16. Business ReviewKey Learnings Blog: How to write a blog How to create a blogger account How to track metrics of blog How to create a blog No content, No views More news = More visits Layout is a key process, clean and simple, easy to read, good topics = good traffic
17. Key LearningsFacebook Great advertising tool Has the ability to drive traffic The more posts about your = topic the more feedback More posts = higher traffic volume Great way to reach any or all
18. Key LearningsTwitter Great marketing tool New and innovative way to get your message to the masses Amazing ability to drive traffic
19. Indicated Actions Better use of twitter would of resulted in better metric results Updating content on a daily basis would help drive traffic because people would constantly be on the lookout for new posts The internet never sleeps so constant posts are required to stay fresh and up to date Better use of face book would of resulted in better metrics
22. RecommendationsSEO Changing titles for SEO (unique) Remove repetitive wording First sentence should include words from title Add labels to each post
27. RecommendationsSocial Media Twitter account linked to website/blog Facebook page linked to blog/websites YouTube channel to display videos Stumble Upon
Hello everyone and welcome to our slide show on our blog. This blog was created by myself, Michael Maccarone alongside Paolo Santos. Our blog as you can see is called various viral videos
So next I am going to be talking to you about perspective and how internet marketing can be used as a viable marketing tool. In the following you will see statistics gathered from reputable sites to back up this notion. The first question was...
So for the percentage of Canadians using the internet we have provided you with statistics from 2005 which shows the percent of Canadians using the internet from Canada
Frequency of Canadian use in 2005 for the internet from stats Canada
The topic of our blog is viral videos hence the title of our blog.
The reason why we chose this is because we both shared an interest in online videos and we also know its a growiing trend and alot of people take interest in this subject. We saw a good potental for traffic
Soheres a caption of our persona.
Goals- increase page visits-20 conversions----time on site-24
So for our indicated actions there were a few things that we thought we would suggest in order to improve your over all blog
So inorder to improve search rankings
Now for the following few slides im going to show you examples of txt ads, display ads and key words as well as cost per click
So press releases are important to do because it is important for the successfulness of any business(big or small) or individual wanting customers or notoriety
Now that just about wraps it up so id like to thank you all for listening to my presentation and I hope that you learned a thing or two!
