This is a quick introduction to some recent work cases from M4ID.

1. Leverage new communication
technology for development and health
M4ID
www.m4id.fi

2. Services
• Strategy Development
• Creative concepts,
campaign development
• Technical innovation/
production
• Capacity Building

3. Work
• MacArthur Foundation
• World Health Organization, Europe Region
• World Health Organization, HQ
• World Health Organization, South-East Asia Region
• Partnership for Maternal, Newborn and Child Health
• United Nations Population Fund
• Women’s Refugee Commission
•Immpact
• Reproductive Health Matters
• The Resource Alliance

4. Mama – Together for Safe Births in Crises

6. Push for Change - UNFPA
• UNFPA social media driven
maternal health advocacy
campaign
• 190,000 members, 10,000 appeal
names, +40 media articles
• Strong official, political support
• Resulted in € 500,000 for
UNFPA’sMaternal Health Trust
Fund and a € 5
millionunearmarkedfunding
increase

7. WHO SEARO
- Goal: engage 100,000
- Advocate with policy makers
& health decision-makers,
hospital administrators
- WHA resolution signed

8. Strategy
- Raise support through simple reaction
tester
- Seed with health bloggers, champions,
disaster communities
- Use public support to advicate at
national, regional, global
Ministerial/health
meetings

11. Results
• + 218 000 reacted to date
• Extensive media coverage and
e-fluencer engagement
• 1 400 ‘fans’
• Resolution signed May 2011
• Actions taken in India, Nepal,
Indonesia, Bhutan
• Map roll-out