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"1000" nye toppnivåer i 2013 - er du klar?

  • 3. «1000» ! # nye toppnivåer </8&;#2&$.8=$&140(.8&#>'((#4$/8#$2# (8$52# 068# &0(8# '6# 24'5# 8?%$65'06@# $5# $6# $%%('A$62B# $5# $6# 0CD8A20&# 0&# $5# $# &8E'52&$62F# -#G3HII#5%8A'$(#A0J658(#
  • 4. TEMA •  !"#$%"&%'$($)'%*%+(,%% •  --",%(.$($$%/#0&+#*/$%*%12344% •  5$/"#+#*.,0#%/"#%&0#607(#00*0#.0%% –  K/$#8&#%&0C(8=82L# –  M'(#4'520&'86#ED862$#58EL# –  K/$#8&#(N56'6E86L# •  89%:#(6$*'60%#;+%*..%*%<98=>8?% –  K/$#=O#D8E#2$#52'(('6E#2'(L# ! !"#$%&'()*+(%#,(%-./$(0(1+2/(/&(3/%14&5652%2$4551+27( !
  • 5. Hvis du har en merkevare må du beskytte den!
  • 6. Nye muligheter for domenepiratene !"#$%&"#'()&(*+,($#"--+&(.) "#$%&''()*+! &1'DB&9*%2$%&()*+! ,-./%&/(%*! EEE4**42&()*+! 0*)1)*21()*+!! F1//DA*=&/'9*/&()*+! 3$-&1(*/4! %$7&E*+&%()*+! 5*/6/#7&//118&9()*+! %$7&G'F*A()*+! :*2&;(%*! 4#$%&''6&&/()*+! <&%9&2*()*+! H*2E*/28()*+! '71=&&919&%()*+! )F1%&2A&/>#+&'()*+! 4/#%8>*''()*+! )F1%&2)2*9F$%4()*+! 1/+1%$(%*! $7&1#'1()*+! ?&2&9#66$&'()*+! AE))*%'#2I%4()*+! @A1/7BCA(%*! )*)1)*218/$%7'()*+! 1/+1%$6*#IJ#&()*+!
  • 8. Historien gjentar seg? Veiskille i 2013
  • 10. Du kan jo prøve…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
  • 11. #1 FOKUSER •  Z8#=852#/8&.'9J((8# =8&18/$&868#-# (010=02'/868# •  ^&8=2'.'E8#C840/#-#K/$# 2&86E8&#.J#L# •  71$(#.J#5$258# '628&6$5D06$(2L!! •  # G118#/862""#20E82#EO&# ! ! !
  • 12. "#$%!&'(!$)!*+'),! •  <$7I4'9&! – $7*%&%&!!K!/&4$'9/&/&'!K!>*/'-1/&'(! •  L$88&2'!-$7I4&! – 18-1/&!1%8/&!+*9!M!/&4$'9/&/&! •  L$%'9!-$7I4&! – 21!8&+!4MN!O7*++&/'$&22!&22&/!2*B12!&%9#'$1'9P! !
  • 13. -&$!-('.$/'(0!1+$'(2)%!3456$,! 7-8139! QA&%9!>/1!RS(!+1/'!RTUV((! ((!&9!8&A(!>*/!/&W4F&9&/K!X29&/!>*/!122&!8*+&%&/&4(! ((!&%!'#%/$'&9B&%&'9&!Y8&2!UZ! ((!&%!-1/'2$%4'9B&%&'9&!I2!A*9(!7/&%7&%8&!/&4(Y8&2!RZ! ((!I26D/!&%!-$''!9-$'9&2C'%$%4!>*/!7*%7(!/&4!$!8&A*9(! ! ((!>/$-$22$4!>*/!/&W4F&9'F1-(!K!A2$79!>*/!?*AA%$-M&/(! ((!U[T!!>*/!F-&/9!M/((!;UKVK[! ((!R[TGVTT!>*/!9-$'9&2C'%$%4!
  • 14. #2 Klargjøre ikoner for Sunrise (del 1 av TMCH) :&4$'9/&/9N! ]+'9/$89N! ^$'&%'$&/9N! _%%1/6&$8&9!K!#/&4$'9/&/9N! 8$(0$:'($)!.5!;4(6:'($(!/$.!)$<<!4%!0+=(>!
  • 15. #3 Trademark Clearing / Varsle (del 2 av TMCH) ?20@%$!/$(0$:'($(!A!/$)!200$!0(26$BB! `9!8&A*9!>*/!+&/7&-1/&%! –  `%!819161'&!K!&9!X29&/!'*+!122&!8*+&%&'C7%18&/!+M! $4B&%%*+(! –  @C7&/&!>M/!&%!18-1/'&2!a!'9*AA&'!$77&b! –  :&W4F&9'F1-(!>M/!8*7#+&%91'B*%!AM!F-&+!'*+!'C7&/! ! –  c&2!U!*4!R!&/!$%72(!$!?L0d!/&4(! •  ,21/4BC/&!&$&/'71Ae!2$'&%'e!*+'9/$89e!$%%1/6&$8&9!&22&/!/&4(N! •  ?$8!%*7!I2!M!/&4$'9/&/&!$!A19&%9'9D/&9N! •  5*/#%8&/'C7&2'&!$!A19&%9'9D/&9!*4!'C7%18N!
  • 16. #4 Noe må ofres C4$)!/$(0$:'($(!&'(!04(D$($!+$:$@.E!5D.'D$(D$FE! 6+4%')6!G2!@.$)HF! ! c&9!62$/!f&/&!7/&%7&2'&/b! –  ,21''$'7&!8*+&%&A$/19&/(!(! –  ]+'7/$-$%4&/e!>&$2'91-&2'&/e!O6/1%8g9B&%&'9&/P! –  @B$71%&! •  c$='&2'71A(Ehe!8$=A/*8#79(Eh! •  c$=6/1%8('#)7'e!8$=A/*8#79('#)7'! ,1%!1%4/$A&'!-&8!6/#7!1-!i_j]e!kc:je!8*+'9*2&/e! k:@!j/*-$8&/!Y$%%F*28Z(!
  • 17. #5 Hvilke merkevarer skal prioriteres? 3:$/!D'(!':%I=($+6$)!2!.2J!6$+60'*!N! c#!+M!>*/1%7/&!1-4BC/&2'&%!a!#1%'&=!-124! – @9D/&9! – c142$4!2&8&/! – L1/7&8''B&>&%! – ,HL! – _9!1%'-1/2$4l!
  • 18. #6 Hvem gjør jobben? d-&+!>C24&/!+&8!F-1!'*+!'7B&/!$!_0H33N! d-&+!91/!1%'-1/!>*/!@#%/$'&!A/*'&''&%N! •  ,21/4BC/&!-1/&+&/7&%&e!>C24&!*AA!7*%7#//&/&%8&! 'C7&/&e!1-721/&/!9-$'9&/!K!#721/F&9&/! •  ,*++#%$'&/&!+&8!/&4$'9/D!K!9*AA%$-M&%&(! d-&+!91/!1%'-1/!>*/!?/18&+1/7!02&1/$%4N! •  ,21/4BC/&!8*7e!>C24&!*AA!'C7&/&!&9)(!N! •  ,*++#%$'&/&!+&8!/&4$'9/D!K!9*AA%$-M&%&(!
  • 19. #7 Skal vi registrere IDN`s? _%9&/%1'B*%12&!8*+&%&/! G  H'$1I'7!9&4%'&=((! G  @9/19&4$e!>*/1%7/$%4e!6#8'B&=e! F-&+!4BC/!F-1N! G  `/!-$!721/&!>*/!'#%/$'&e!9/18&+1/7! )2&1/$%4!F*#'&!N!
  • 20. #6 Skaff deg et matchende budsjett @#%/$'&!Y&%41%4'1-4$mZ!G!`,@n! [T!6/1%8'!K!oT!#9-1249&!9*AA%$-M&/!K!RR[!k@c!K!UT!k@c!12+(!1-4$m!L!HcL! ! ?/18&+1/7!02&1/$%4!Y?L0dZ!YM/2$4Z!G!`,@n! [T!6/1%8'!K!oT!#9-1249&!9*AA%$-M&/!K!RR[!k@c!K!UT!k@c!12+(!1-4$m!L!HcL! ! Q/2$4!&-12#&/$%4N!! ! d-1!7*'9&/!8&9!M!$77&!4BC/&!%*&N!
  • 21. -Er du med eller lar du det seile? ! ! !
  • 22. 2000=2013 /0)&1-2()(33(&)(&)21)'34&5) "#$%&''(6&&/! `1'DB&9*%2$%&(f$4F9'! ,-./%&/()2*#8! iEE4**42&(42*612! 0*)1)*21()*+A1%D! d1//DA*=&/'9*/&('12&! 3$-&1(%&E'! 3$7&E*+&%(/#%! 5*/6/#7&//118&9(E&6! %$7&G'F*A(14&%)D! :*2&;(42*612! "#$%&''6&&/(E*E! <&%9&2*(9&)F! H*2E*/28('F*A! @71=&&919&%(9/#'9! 0F1%&2A&/>#+&'('$9&! "/#%8>*''(F*+&! 0F1%&2)2*9F$%4('F*A! H/+1%$('F*A! _7&1#'1(&)*! ?&2&9#66$&'($%7! jE))*%'#2I%4('#)7'! @A1/7BCA(8*9! 0*)1)*218/$%7'(2$>&! H/+1%$6*#IJ#&('&)#/&!
  • 26. 1&(26@')!MB!M:$)6$)! ^&44!+&4!4B&/%&!I2!AM!^$%7&8_%! )''u2D%;21E(%*! F=AnKK%*(2$%7&8$%()*+KA#6K ?2>!tr!rq!RU!qt! )F/$'I1%G'G'-&%'&%KVKtRrK6rSK! ?E$=&/n!u0@@-&%'&%! !