31. PRE-PRESHMAN EMOTIONAL JOURNEY
(PRE) FRESHMAN CONSUMER JOURNEY EMOTIONAL GRAPH
COLLEGE
ACCEPTANCE & ROOMMATE ROOMMATE MAKE LISTS FOR âEXPENSIVE ITEMâ BIG SHOPPING CAMPUS
HS GRADUATION CONSIDERATION SELECTION DORM & SCHOOL CONVERSATION TRIP KICK-OFF ORIENTATION MOVE-
âThe roommate situation made âI started getting excited about college when I started shopping for
âI made a list with momâs
me a little nervous. What happens my dorm. The most important thing is a comforter that matches my
if my roommate and I donât get
help. Created a long list, then
started to take things off Excited style. In addition to the one big trip in July, I also bought little things
like picture frames and posters over the next few weeks.â
along? Also, what if I donât do well when I realized all of it wonât
at school, and people at school ïŹt in the room. I brought the
donât like me?â list everywhere I went.â
3 Ecstatic
âWe began texting each other.
We discussed color schemes,
who was bringing the
microwave. I would update
Accomplished her if I bought something.â âI was nervous about going to
college but felt better when I
realized other students are going
through the same experience.â
1 âI googled âCollege Shopping List.â Bed,
Bath, and Beyond had a good list. I used
that but also shopped at other places.â
Uncertain Motivated Energized
Optimistic 4
âMy roommateâs side looked
Overwhelmed and pretty. Mine didnât. I actu
my laundry basket on move-
had to drive out to the neare
a city we were unfamiliar with
2
Nervous
IDEAS
1 Graduation Registry 2 Kohlâs Matchmaker 3 Graduation Registries Combined 4 Mobile App Inspiration 5
and Augmented as Dorm List and Ideas-on-the-go
OPPORTUNITIES & CHANNELS
FOSTER CONNECTIONS COLLABORATION, CONTINUITY
AWARENESS THROUGH DM UTILITY AND INSPIRATION
THROUGH SOCIAL UTILITY AND CO-CREATION
32. PRE-PRESHMAN EMOTIONAL JOURNEY WITH METRICS
(PRE) FRESHMAN CONSUMER JOURNEY EMOTIONAL GRAPH
COLLEGE
ACCEPTANCE & ROOMMATE ROOMMATE MAKE LISTS FOR Social analytics BIG SHOPPING
âEXPENSIVE ITEMâ CAMPUS
HS GRADUATION CONSIDERATION SELECTION DORM & SCHOOL CONVERSATION TRIP KICK-OFF ORIENTATION
(content sharing,
âThe roommate situation made
me a little nervous. What happens
if my roommate and I donât get
âI made a list with momâs
help. Created a long list, then
started to take things off
platform specific
Excited
âI started getting excited about college when I started shopping for
my dorm. The most important thing is a comforter that matches my
style. In addition to the one big trip in July, I also bought little things
like picture frames and posters over the next few weeks.â
metrics)
along? Also, what if I donât do well when I realized all of it wonât
at school, and people at school ïŹt in the room. I brought the
donât like me?â list everywhere I went.â
3 Ecstatic
âWe began texting each other.
We discussed color schemes,
who was bringing the
microwave. I would update
Accomplished her if I bought something.â âI was nervous about going to
college but felt better when I
realized other students are going
through the same experience.â
1 âI googled âCollege Shopping List.â Bed,
Bath, and Beyond had a good list. I used
that but also shopped at other places.â
Uncertain Motivated Energized
Optimistic 4
Awareness analysis âMy roommateâs side looked
Overwhelmed
(Primary research,
and pretty. Mine didnât. I actu
my laundry basket on move-
had to drive out to the neare
a city we were unfamiliar with
search trends)
2
Nervous
IDEAS
Graduation Registry 2 Kohlâs Matchmaker 3 Graduation Registries Combined 4 Mobile App Inspiration
and Augmented as Dorm List and Ideas-on-the-go
OPPORTUNITIES & CHANNELS
FOSTER CONNECTIONS COLLABORATION, CONTINUITY
AWARENESS THROUGH DM UTILITY AND INSPIRATION
THROUGH SOCIAL UTILITY AND CO-CREATION