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Finding new Customers using D&B and Excel Power Query

Screencast which shows how to use Excel Power Query with D&B APIs to get company DUNS numbers and other company information from the Windows Azure Marketplace.

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Finding new Customers using D&B and Excel Power Query

  1. 1. Using D&B data with Excel PowerQuery to find new ‘best’ Customers Lynn Langit SQL Server MVP D&B MVP
  2. 2. Data Expertise / Lynn Langit Industry awards • Microsoft – MVP for SQL Server • Google – GDE for Cloud Platform • 10Gen – Master for MongoDB • D&B – D&B MVP Practicing Architect Technical author / trainer Former MSFT FTE 4 years
  3. 3. Scenario: Finding more ‘good’ customers 3
  4. 4. Data + Free Data • Public Data • Internet Tools = Solution Enriched Data Public Data websites Data set shaping • Windows Azure Datamarket • D&B APIs and data • PowerQuery • Web screen scraping • Power Query • Use WAM offers • Use D&B APIs 4
  5. 5. Getting Power Query for Excel 2013 • Free Download • Get the GA version • (2.0) 5
  6. 6. Shape the Data Public Data Premium Data • FREE • Scrape with PowerQuery • Evaluate for enrichment • NOT FREE • Azure Datamarket • Check vendors / topics • Sign up for offers 6
  7. 7. DEMO - Using Public Data with Excel Power Query 7
  8. 8. Signing up for access to the D&B Offer(s) in WAM 8
  9. 9. DEMO - WAM offers (D&B) + Excel Power Query Tip: Use D&B’s ‘Business Verification to get the DUNS 9
  10. 10. Understanding the process Find some Public Data • Scrape with PowerQuery • Evaluate for enrichment Find more Data For each offer • Azure Datamarket • Check vendors / topics • Sign up for offers • Review the input/outputs • Understand query type • Fixed • Flexible 10
  11. 11. Next Steps How will you use data and tools for your customers? 11

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