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What's New - Quick March 2019 Social Media Update


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What's New - Quick March 2019 Social Media Update

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The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.

The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.


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What's New - Quick March 2019 Social Media Update

  1. 1. WHAT’S NEW The Quick & Dirty Social Media Update March, 2019
  2. 2. GetSet for Growth is a 22-months non-profit project, fully funded by the J.P. Morgan Chase Foundation. Our mission is to help 500 young businesses until October 2019 , to persevere and grow into sustainable ventures. We do this by providing no-nonsense, plain English, highly practical support to help you find the right solution for your funding needs, create a winning marketing strategy and strong financial structures. About GetSet for Growth
  3. 3. GLOBAL TRENDS • The number of social media users worldwide in 2018 is 3.196 billion, up by 13 % from 2017. • Yet profound “loneliness is an epidemic”. • Young people spending more than two hours per day on social networking sites are more likely to report poor mental health, including psychological. (Though current research is inconclusive.) • Mindfulness, tech minimalism and privacy concerns are on the rise.
  4. 4. GLOBAL TRENDS https://www.smartinsights.com/social-media-marketing/social-media- strategy/new-global-social-media-research/
  5. 5. BUSINESSES DO IT https://buffer.com/resources/facebook-marketing-2019
  6. 6. KIDS DO IT TOO https://www.ofcom.org.uk/research-and-data/media-literacy- research/childrens/children-and-parents-media-use-and-attitudes-report-2018 • continuing decline of Facebook use with 12-15 year olds, Facebook profile number decreasing from 40% to 31% , 2017 to 2018. • Instagram increased from 14% to 23% in the same period with Snapchat fixed at 31% • YouTube is winning in the demographic
  7. 7. UK TRENDS https://www.ofcom.org.uk/research-and-data/multi-sector- research/cmr
  8. 8. GLOBAL TRENDS - Content https://sproutsocial.com/insights/data/q2-2017/
  9. 9. GLOBAL TRENDS https://sproutsocial.com/insights/data/q2-2017/
  10. 10. GLOBAL TRENDS - Ads https://www.socialmediaexaminer.com/social-media-advertising- research/
  11. 11. GLOBAL TRENDS - Ads https://www.socialmediaexaminer.com/social-media-advertising- research/
  12. 12. GLOBAL TRENDS - Ads https://www.surveymonkey.com/curiosity/74-of-people-are-tired-of- social-media-ads-but-theyre-effective/ • Nearly 3 out of every 4 users (74%) think there are too many ads. Looking at 35+ years olds, the number grows to 78%. • 63% complains of repetitiveness and 51% of lack of diversity. • 44% of users find the ads irrelevant to their wants and needs. For those 35 and older, the number goes up to to 51%. • However, if you are too relevant, you can easily creep them out. • Consumers trust social media ads 17% less than TV ads.
  13. 13. GLOBAL TRENDS - Ads “The more a consumer engages in brand related communication (this factor has the strongest influence potential) on a social platform, the more positive is his attitude towards the advertisements he sees on them.” Organic content is key for better ad effectiveness. https://www3.unifr.ch/marketing/fr/assets/public/documents/Travaux Bachelor/cretti(1)%5B2%5D.pdf
  14. 14. FACEBOOK – BIG PICTURE • Stagnant user base, shrinking revenues and growing costs • Mainstream user base • Latest pivot: “privacy focused company”, “the digital equivalent of the living room” • Mission: Help build meaningful connections • “private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication” https://www.facebook.com/notes/mark-zuckerberg/a-privacy- focused-vision-for-social-networking/10156700570096634/
  15. 15. FACEBOOK Growth(?) In the US, its daily user base is stagnant; In the EU, it has shrunk by three million. Worldwide growth is 22 million users, driven largely by growth in India, Indonesia and the Philippines De-prioritising page content move “from focusing on helping you find relevant content to helping you have more meaningful social interactions.” “We decided that having the community determine which sources are broadly trusted would be most objective.”
  16. 16. FACEBOOK “Facebook is encouraging marketers to look at their fan bases as a way to make paid advertising more effective rather than using it as a free broadcast channel. Facebook says you should assume organic reach will eventually arrive at zero.”
  17. 17. FACEBOOK – To Do • Get as much interaction from a single post as possible • Live videos - video performs better than all other types of Facebook posts • Inspirational, funny, or practical content generates the most engagement • Treat Facebook as an advertising platform – Custom Audiences: Target Facebook ads based on your email list. – Lookalike Audiences: Target Facebook users similar to your customers. – Audience Insights: Learn about your existing Facebook audience to better target your ads. – Messenger and Stories Ads https://buzzsumo.com/blog/facebook-engagement-guide/?utm_source=buffer&utm_campaign=blog
  18. 18. TWITTER – BIG PICTURE Road to recovery: Profitable User growth is stagnant but daily activity is growing The product is improving
  19. 19. TWITTER The Twitter timeline: Users can switch between chronological and algorithmic Slightly lost direction in the past, battling with fake news, trolls and revenue – but stock price has gone up 155% in the past year Enhanced analytics tools and dashboard.
  20. 20. TWITTER – To Do • Be present, chat, converse, be part of the community. • Videos are six times more likely to be retweeted than photos and three times more likely to be retweeted than GIFs • Engage in Twitter chats • #noBrainer: reply to mentions
  21. 21. INSTAGRAM – BIG PICTURE • Still growing user base and coolness • Young and female (68%), overtaking Snapchat as most important social media amongst teens. • (Sort of) simple, visually focused, inspiring, escapist. • “to capture and share the world's moments” • Moving away from creative platform for artists towards heavy consumer generation. https://www.facebook.com/notes/mark-zuckerberg/a-privacy- focused-vision-for-social-networking/10156700570096634/
  22. 22. INSTAGRAM – BIG PICTURE • Steadily moving towards becoming an end to end online discovery and shopping platform. • Shopable posts have gone global enabling direct links to products. https://www.facebook.com/notes/mark-zuckerberg/a-privacy- focused-vision-for-social-networking/10156700570096634/
  23. 23. INSTAGRAM – 1 in 5 organic Instagram Stories from brands see at least one direct message from a consumer – average time spent on Instagram per day grew to 28 minutes since the launch of Stories – AR battles: face filters, stickers and augmented reality
  24. 24. INSTAGRAM IGTV picking up amongst users Driving traffic from post to Story and vica versa Self-care, transparency, gifs and friendly shout-outs are trending. The cost of influencer fraud is $500m a year according to influencerDB, an influencer search engine. In 2017 $2.1bn (and it is projected to be a $2.38 billion market by 2019) was spent on influencer-sponsored Instagram posts but more than 11 per cent of engagement on those posts was generated from fraudulent accounts.
  25. 25. INSTAGRAM – To Do • Have an overarching theme, colour scheme and something to say • Consistency is key in turning visitors into followers. • Choose hashtags that are relevant, not too popular and can connect your to communities or real fans of the topic. • Be very mindful of your best times to post and that engagement drives the algorithm to spread your content further.
  26. 26. PINTEREST – BIG PICTURE • Search engine VS social media – 2 billion searches per month • “to help people discover the things they love, and inspire them to go do those things in their daily lives.” • But it is also about our future, idealised selves. • 250 million monthly users worldwide and growing, mostly female users but 50% of new sign ups in 2018 had been male. • High income, high educated user base in discovery mode: 89% of user had bough something via Pinterest.
  27. 27. PINTEREST – BIG PICTURE • More than 52% of Pinterest users report that Pinterest helps them find items to buy. • 89% of women use Pinterest to plan “life moments” - planning twice as early as people who use other platforms.
  28. 28. PINTEREST • Pinterest regularly posts trend reports: incredibly useful to understand trends and search keywords
  29. 29. PINTEREST • Lens is a new addition to the app, helping people discover new ides, products and brands on the go.
  30. 30. PINTEREST • More inclusive beauty searches, easier options for advertisers to create shopable pins, upload whole catalogues and advertise direct to shop
  31. 31. PINTEREST To Dos Utilise trend reports to see what people are looking for Plan along life events important for your target audience and relevant to you, and help them prepare Use the browser extension or Buffer to post easily and regularly Be a continual source or information and/or inspiration – cohesion and sonsitency is important as well as good pics. Use up to 20 hashtags
  32. 32. SNAPCHAT - BIG PICTURE • “a faster way to stay in touch” • First decline in the apps history reported for Q2 2010 • Haunted by Instagram and Facebook Stories – but ignores them. • Young and hyperactive: 74% of users are under 35 and 65% of them posts daily. • Possibly changing focus towards AR and VR.
  33. 33. SNAPCHAT Snap Map: web-based map features public stories posted from locations seen on an overhead Snap Map and a heat map that shows user activity
  34. 34. SNAPCHAT Significant improvements on advertising products and with a young and tech savvy audience they have an interesting niche to offer.
  35. 35. YOUTUBE – BIG PICTURE Magnet for kids - 77% of 8 to 11-years olds and 89% od 12 to 15-year-olds watch it – but GenX and Baby Boomer usage grows steadily too. Second largest search engine – people actually are happy to learn from your how to videos.
  36. 36. YOUTUBE Focus on engagement community tab (10 000 subscribers or more) contacts Reel on mobile [closed Beta] – ephemeral content
  37. 37. YOUTUBE Plans to launch new education channel, Youtube Learning With it’s own original content as well as that of creators. Organisations such as Goodwill and Year Up will help curate. Youtube will spend £15 million in house and with creators. New EU copyright directive can change content as we know it article 13 forces major platforms to scan through all uploaded content to make sure nothing includes copyrighted material – #SaveYourInternet campaign
  38. 38. YOUTUBE To Do • Know what your audience is searching for • Shape titles, description and of course content accordingly. • Keep consistent schedule – the most successful accounts have high volume and frequent posts • Think long term content strategy and theme – are you an educator or an entertainer?
  39. 39. LINKEDIN – BIG PICTURE • Betting heavily on content • Offering better and better ad functions • Focus on employer branding • Important asset for Microsoft so improvements won’t stop.
  40. 40. LINKEDIN • Betting heavily on content – 50 strong editorial team of professional journalists from around the world – Trend reporting based on the Economic graph, a dataset of 560 million members, 50,000 skills, 20 million companies and 15 million open jobs – Needs to become stickier to increase advertising revenue – More than 100,000 organic articles are published weekly on LinkedIn, many of which are written by top-level executives at brands around the world
  41. 41. LINKEDIN “Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn member profiles – adding visibility and scale.”
  42. 42. LINKEDIN To Do • Encourage employees to have a full, friendly profile and share company content – aside from a fully fleshed out company profile. • Engage top management in participation • Maintain your connections daily and create consistent posting schedules. • Have a content strategy to stay visible and give a reason for people to follow. • Investigate groups: LinkedIn is improving the experience and trends move towards more group and relevance based social media consumption.
  43. 43. TOOLS • Bot Builder for automation conversation workflows. The feature allows brands to easily create, preview and deploy chatbots to their Twitter or Facebook in minutes. • Linktree creates a little landing page out of the link in your bio. • Prime will take a look at your Instagram analytics and tell you the best times to post for YOUR audience
  44. 44. A WIDER VIEW
  45. 45. A WIDER VIEW
  46. 46. Q&A
  47. 47. What’s next?
  48. 48. Move your ambition into reality with fully funded support 1 2 3 Register Apply Offer www.getsetforgrowth.com/register

Hinweis der Redaktion

  • Who am I?
    Intro to you, your background and expertise.

    Now over to you:

    Go around the room, take a couple minutes each to introduce yourselves, your business… see below:

    Who are you?
    What is your business?
    Where are you with it at this moment?
    What do you want to get out of today? 

  • Facebook Improved Groups Management Experience: Last week, Facebook announced four new tools for group admins and members. These include updated admin tools that make finding group insights and managing memberships much easier, a new group announcement feature that allows admins to post up to 10 announcements that will appear at the top of their group page, a dedicated rules section, and more ways to personalize the colors displayed throughout the group.

    Facebook also introduced the Facebook Community Leadership Program, a global initiative that invests in people building communities on the platform, and pledged to commit “tens of millions of dollars” to the program. This includes up to $10 million in grants that will go directly to people creating and leading communities.
    Facebook Opens Spaces to Groups: Facebook Spaces, the company’s social VR app, now allows users to connect with up to four people from a Facebook group to which they belong. This small but significant expansion is the next step in “amp[ing] up the social aspect of the app” and encouraging users to “to connect with new people in a deeper way.” Engadget notes that this is still an early experimental feature and will likely still have some bugs as it continues to be tested and developed.
  • average time spent on Instagram per day grew to 28 minutes since the launch of Stories. That’s roughly 7 to 13 minutes longer than time ranges collected just before Stories. However, users aren’t only ones participating. Instagram has more than 1 million advertisers actively using Stories each month.
  • average time spent on Instagram per day grew to 28 minutes since the launch of Stories. That’s roughly 7 to 13 minutes longer than time ranges collected just before Stories. However, users aren’t only ones participating. Instagram has more than 1 million advertisers actively using Stories each month.
  • average time spent on Instagram per day grew to 28 minutes since the launch of Stories. That’s roughly 7 to 13 minutes longer than time ranges collected just before Stories. However, users aren’t only ones participating. Instagram has more than 1 million advertisers actively using Stories each month.
  • Actually, Pinterest is a huge driver of website traffic across all industries, responsible for about 5% of all referral traffic.
    But traffic isn’t the only consideration for hopping on the Pinterest bandwagon. It’s also good for business.
    via Brandon GailleYou see, Pinterest users are ready to buy. While surfing their Pinterest feeds, shopping carts ring up at $58.95 on average. That’s more money than people spend from Facebook or Twitter.
  • Company culture and operations
    Call-out culture – both positive and negative

    81% of consumers agreed social media increased accountability for businesses. But what causes consumers to voice their opinions online? The same index found 3 in 5 consumers said dishonesty from brands causes their social call out.

    only 14% of consumers call out brands for being too political
  • People enjoy when brands talk to them
  • So, if after looking at all this, you feel energised that you could achieve your growth ambitions, then speak to one of our advisors today.
    By enroling with the GetSet for Growth service, you will have access to
    1:1 Business Finance Advice
    1:1 Sales and Marketing Advice
    Drop-in sessions
    Masterclasses, Workshops and seminars
    Specialist knowledge

    Explain how to go about it… RGF.