1. Seth Godin - style PPT about Com 459 Jeff McNeill Lyn Jang

2. I am -The insurance company -163 yrs -32,500 agents STEP 1

3. WHAT DO YOU DO? WE SELL STEP 2

4. NYL VISION STEP 3 Secure stability

5. Waves NYL is riding SOCIAL NETWORKS OPENESS AFFORDABLE LUXURY LONGEVITY STEP 4

7. Step #9 Who’s the Enemy? NYL The Hartford Customer service history NET IMCOME Financial services Agent # NYL The Hartford $650m $550m 32.700 11000 ING ING 25,000 117.29 m

8. WHY ? ONLY focus on life insurance STEP 6

10. WHY PEOPLE LOVE NYL CUSTOMER LOYALTY & VALUE GIVES MONEY & LOYALTY TAKE STEP 8 MAKE

11. THE GOOD GUY The enemy CUSTOMER has the ONLY VARIOUS PRODUCTS, too many products STEP 9

12. TRUE LINE STEP 10 NYL is your lifelong friend

13. STEP 11 TAGLINE of THE COMPANY YOU KEEP

14. T hank you