1. Audience research &
Analysis of the results…

2. The results here
show that the
majority of our
target audience are
young adults aged
16-19
However our music video
could appeal to other age
groups seeing as we had 2
ages 35 & over

3. The majority of
our questionnaire
was filled out by
females but our
video will still
appeal to both

4. The top three
genres people
listened to were
Hip hop, RnB and
Pop

5. Majority of people
said they liked
narrative based
videos which we
will take into
consideration when
planning our video

6. Most people thought the
band/artist should be in
a music video.
“it shows the characteristics
Here are some of the and passion they themselves
have towards their music”
“Yes, so we can get a reasons for ‘Yes’ and ‘No’
better feel of the
song”
“They may not be
relevant to the music
video e.g. Kanye West-
Good Morning
“No they should just
be represented by
something else”
“yes, the artist is
another form of
“No depends on the expression”
concept of the music
video”

7. The ways in which
people mostly
consumed their
music was through
the internet
(YouTube), & their
phones

8. Turned out that all
the people who
answered our
questionnaire don’t
read any music
magazines