6. Our Favorite:
What is Social Media?
“Social media is the use of
technology combined with
social interaction to create
or co-create value…
…founded on the notion of
digitizing real world
connections.” Source : Duct Tape Marketing &
Wikipedia
Tradition
8. History
EARLY • The Phone Phreaking Era
― 1950′s – Early 90′s
• Bulletin Board Systems (BBS’s)
— 1979 – 1995
• Commercial Online Services
— 1979 – 2001
Source: socialmediarockstar.com
Tradition
9. History
Recent • Dawn of the World-Wide Web
— 1991 - 1997
• Internet Relay Chat (IRM)
— 1988
• Instant Messaging (ICQ)
— 1996
Source: socialmediarockstar.com
Tradition
10. History
NOW • Social Media Sharing
— 1999 Real-Time
• Social Networking & Social News
— 1997 – Main Stream 2002 - 2004
• Statusphere/Location-Based
— 2008 - ???
Source: socialmediarockstar.com
Tradition
11. Transportation’s History in
Social Media
• Public Created Forums
— Controlled Context
— Lead Discussions
• Agencies
— Firefighters not Fire Preventers
Source: XXXXXXXXXX
Tradition
26. Development Interim Guidance
National Archives and Records Administration – Feb. 2011
18. How are records created by social media activities
maintained under the agency’s Records Control Schedule?
a. Records created by this interim guidance are in two categories:
administrative records (e.g., proposal forms) and social media
content.
(1) Administrative records created by this interim guidance are
currently unscheduled and may not be destroyed at this time.
(2) Records created and maintained in social media may be covered
in the agency’s Records Control Schedule and/or the General
Records Schedules and should be managed in accordance with
approved dispositions.
b. Content/project managers, with input from the agency’s records
management staff, should assess the “record value” of the content at the
proposal stage and determine if they will be creating or maintaining data
and/or information that can be identified as
Trends
Phone PhreakingMade homemade electronic boxes to generate phone tones and allow them to make free calls to host virtual seminars and discussions2600 Meeting The Monthly Journal of American Hackers – first tweetupBulletin Board SystemsSocial discussions, message boards, community-contributed file downloads and online gamesCommercial Online ServicesProdigy - 1990 color interface, lower cost than CompuServeCompuserve – Notorious for it’s high-cost $30 per hourAOL – CD distributions and product plcement in 1998 Movie You’ve Got Mail
Dawn of the World-Wide WebSince 1960, but came publically available in August 1991First legit universities/government/military connectionsISPs began to pop up in major US metro areas around 1994, 1995UsernetInternet Relay Chat (IRM)Used to break new on the Soviet coup attempt during media blackout and keep tabs on the Gulf WarInstant MessagingICQ – ICQ is a software system for instant messaging originally developed in 1996 at a small company named Mirabilis. ICQ allows any two registered people on the Internet to interact either "live" (like a person-to-person chat) or disconnected (like email). Emoticons and avatars were developed
Social Media SharingNapster - June 1999, peer-to=peer filesharing application for musicLimewareThe Pirate Bay – Swedish “social” media distribution, BitTorrent technology. (a peer-to-peer file sharingprotocol used for distributing large amounts of data. BitTorrent is one of the most common protocols for transferring large files, and it has been estimated that it accounted for roughly 27% to 55% of all Internet traffic (depending on geographical location) as of February 2009.[1])Social Networking ad Social NewsSixDegrees – 1997Friendster – 2002-2003MySpace – 2004 -2006Facebook – 2007 - >Slashdot – News for NerdsDigg – vote stories up or down, called digging and buryingStumbleUpon – discovery engine (a form of web search engine) that finds and recommends web content to its usersReddit – owned by Condé Nast Digital, a subsidiary of Advance Magazine Publishers Inc. Users (also referred to as redditors) have the option to submit links to content on the Internet or submit "self" posts that contain original, user-submitted text. Other users may then vote the posted links "up" or "down" with the most successful links gaining prominence by reaching the front page. Delicious – is a social bookmarking web service for storing, sharing, and discovering web bookmarksStratusphere/Location-BasedReal-time Status updatesBritekiteGoogle WaveFoursquare
California High Speed Rail Authority (CAHSRA) formed 1996 California High Speed Rail project (Program EIR/EIS began 2002; Completed in 2005; Final Program EIR/EIS completed in 2008; Revised Final Program EIR/EIS 2010 for Bay Area to Central Valley) Conversations about the project were posted on the web through Blogs and Chat Rooms in the 90’s http://reason.org/blog/show/ca-hsr-next-stop-bankruptcy The accessibility of Facebook in 2006 and Twitter in 2007 increased the number of conversations CAHSR respond with their own Facebook, Twitter, YouTube, and Blog in 2009 http://www.cahsrblog.com/
California High Speed Rail Authority (CAHSRA) formed 1996 California High Speed Rail project (Program EIR/EIS began 2002; Completed in 2005; Final Program EIR/EIS completed in 2008; Revised Final Program EIR/EIS 2010 for Bay Area to Central Valley) Conversations about the project were posted on the web through Blogs and Chat Rooms in the 90’s http://reason.org/blog/show/ca-hsr-next-stop-bankruptcy The accessibility of Facebook in 2006 and Twitter in 2007 increased the number of conversations CAHSR respond with their own Facebook, Twitter, YouTube, and Blog in 2009 http://www.cahsrblog.com/