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1. The Marketing Agency to place you in the visible
position in the market!
Advertising bodies are third party organizations that provide marketing and advertising
services to other business organizations and corporate houses. These agencies give all the
information about the ongoing market trends by utilizing various methods such as market
research, popular cultural knowledge and highly advanced sales techniques. The services
those are offered include making company logos and create attractive color scheme ads to
attract clients. These agencies are also engaged in making company brochures and
slogans and write descriptive copy of sales materials. These advertising companies use
diversified forms to promote the client’s business by using magazine advertisements,
newspapers etc, radio and television commercials, Internet and also infomercials. It is very
important to know the products and services of the clients to determine the demographics
for promoting the products to the consumer and identify the customer base.
Business houses around the world are outsourcing a Marketing Agency to promote their
products and services to the consumers. Such an agency works in a closely knit
environment with the company to offer professional help in tracing out the marketing
strategies for their clientele. The prime aim of the agency is to boost the sales of the
company by providing marketing strategies that would help them reach out to a larger
audience. The demographics and sale points are also studied by the marketing agencies to
help supplement their services in the market. The Marketing Companies work in tandem
with advertising agencies in order to provide them with strategic inputs with regards to the
target audience, geographies, mode of marketing, and learning about the markets.
The Ad Agencies are hired to produce all round new media campaigns. There are some
advertising agencies that limit the amount of services they are offering. Although advertising
stands on creativity, they also offer strategic planning as part of their advertising module.
When the client chooses to use limited-service advertising agencies, it must assume some
of the advertising planning and coordination activities that are routinely handled by the full-
service advertising agency. In addition, there are advertising agencies that are into full time
services like providing recruitment advertisements. There are agencies who specialize in

2. particular ads like recruitment, help-wanted, medical, classified, industrial, financial, direct-
response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on.
In case of recruitment advertising, one must have full knowledge on the type of job for which
the company has outsourced the advertising task and the kind of specialized media which
are involved in acquiring the much needed knowledge.
Reference URL: http://goo.gl/mIyA5e