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POST PRODUCTION
CANON – JOURNEYS
MY ADVERT
These are some of the original
photos that I had taken however I
realised that I wanted a better and
more high quality photo instead.
Therefore I used other images I had
took on the camera. I felt as though
it was important to take multiple
photos based of a few ideas instead
of setting it on one initial thought as
I can then construct and build upon
my thoughts.
This is the image that I decided to use. I
thought that it looks really simple and eye
catching. As well as this many people have said
that they like astrology therefore this will
attract my target audience. I also felt as though
the colours are really pretty but simple and can
use effective editing to show a tagline and the
brands logo in the centre of the moon. I want
the idea to be short and simple but yet still
effect and make my audience interact with my
advert.
EDITING PROCESS
As we can see some of the issues I
encountered with the writing. I solved it
by using YouTube videos, and watching
demonstrations n how to curve text.
EXPLAIN SLIDE ABOVE
As we can see from the image , I tried to make my advert look simple and
effective. I didn’t colourise the image as I wanted to show the full effect of the
camera. I added the canon logo and changed the colour to black as I wanted to
create a shadow on the moon however that was very challenging as the 3D
aspect of photoshop wasn’t loading. I then used my initiative to try and google
how to do this yet I was unsuccessful so I decided to add stroke and increase the
outline as a replacement and I was very happy with this. I also had some issues
with the writing on the image as it was very blurry however I copied all of my
work onto another layer and changed my font to a serif style. I was very happy
with my overall result. I feel as though I have really developed my image and my
idea through the process.
MAGAZINE COVER
This is an example of a photo I was going
to use, I wanted to be inspired by journeys
as interpreted on the brief. However I
thought that the image was hard to read
and that it was also too dark to understand
the image therefore if I add extra text and
images around the outside it would be
hard to understand. I would like my image
to be relatable to my audience and I don’t
think that this would encapture my mage,
because if I was to add loads of magazine
details on it would look cluttered and
distorted.
I did start adding some ideas to this
photo however, I soon realised that a
magazine cover would have to be
portrait as it would open rom the inside.
If I continued with this image I don’t
think it would be very eye appealing as
well as this it would be sideways, hard to
read and cluttered on the page. It also
seems very boring as there is no
brightness to the image and it would be
rather dull. I would like to use my
cinematography on a much stronger
image that would appeal to my target
audience and make sure that they are
drawn in by the advert.
This is the image that I decided to use. I took
this with the camera, I thought that it had a
really nice progression and that it
represented the brief , I also thought that it
was very colourful and eye catching. This is
important as it would be able to hold my
target audiences attention so that they can
recognise the cover for the colours and
brightness. It also links to the themes that
my audience said they liked in the focus
group.
I felt as though the image would be really
eye catching to my audience and my
viewers as many people explained they like
taking pictures of nature as well as sunsets ,
which is also a personal hobby of mine.
These are some of the
tools that I had to use, in
order to get the result that
I ant. I really struggled with
adding so many images
and text onto one picture
as it resulted in many
layers. I will explain this in
the next slide.
EXPLAIN THE SLIDE ABOVE
When doing my magazine front cover I managed to add quite a lot of images
in , this will have been my main challenge as I was struggling to remove
backgrounds. I eventually used the internet help guide to do this. I also had
to expand the image as it was too small and I didn't want to zoom in too far
and loose some of my image therefore to change this I had to use the colour
pen tool to help blend the tool; and the eraser pen to erase any mistakes.
There was a few issues with the writing as I have used two different fonts
throughout. As well as this I also managed to add some shapes and extra
images that had to be copied from another layer. Other than the issues I
gathered along the way I feel as though my magazine cover looks how I
wanted it. Next time I will be able to use the skills I have learned to develop
my work further.

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Post production.pptx

  • 2. MY ADVERT These are some of the original photos that I had taken however I realised that I wanted a better and more high quality photo instead. Therefore I used other images I had took on the camera. I felt as though it was important to take multiple photos based of a few ideas instead of setting it on one initial thought as I can then construct and build upon my thoughts.
  • 3. This is the image that I decided to use. I thought that it looks really simple and eye catching. As well as this many people have said that they like astrology therefore this will attract my target audience. I also felt as though the colours are really pretty but simple and can use effective editing to show a tagline and the brands logo in the centre of the moon. I want the idea to be short and simple but yet still effect and make my audience interact with my advert.
  • 4. EDITING PROCESS As we can see some of the issues I encountered with the writing. I solved it by using YouTube videos, and watching demonstrations n how to curve text.
  • 5. EXPLAIN SLIDE ABOVE As we can see from the image , I tried to make my advert look simple and effective. I didn’t colourise the image as I wanted to show the full effect of the camera. I added the canon logo and changed the colour to black as I wanted to create a shadow on the moon however that was very challenging as the 3D aspect of photoshop wasn’t loading. I then used my initiative to try and google how to do this yet I was unsuccessful so I decided to add stroke and increase the outline as a replacement and I was very happy with this. I also had some issues with the writing on the image as it was very blurry however I copied all of my work onto another layer and changed my font to a serif style. I was very happy with my overall result. I feel as though I have really developed my image and my idea through the process.
  • 6. MAGAZINE COVER This is an example of a photo I was going to use, I wanted to be inspired by journeys as interpreted on the brief. However I thought that the image was hard to read and that it was also too dark to understand the image therefore if I add extra text and images around the outside it would be hard to understand. I would like my image to be relatable to my audience and I don’t think that this would encapture my mage, because if I was to add loads of magazine details on it would look cluttered and distorted.
  • 7. I did start adding some ideas to this photo however, I soon realised that a magazine cover would have to be portrait as it would open rom the inside. If I continued with this image I don’t think it would be very eye appealing as well as this it would be sideways, hard to read and cluttered on the page. It also seems very boring as there is no brightness to the image and it would be rather dull. I would like to use my cinematography on a much stronger image that would appeal to my target audience and make sure that they are drawn in by the advert.
  • 8. This is the image that I decided to use. I took this with the camera, I thought that it had a really nice progression and that it represented the brief , I also thought that it was very colourful and eye catching. This is important as it would be able to hold my target audiences attention so that they can recognise the cover for the colours and brightness. It also links to the themes that my audience said they liked in the focus group. I felt as though the image would be really eye catching to my audience and my viewers as many people explained they like taking pictures of nature as well as sunsets , which is also a personal hobby of mine.
  • 9. These are some of the tools that I had to use, in order to get the result that I ant. I really struggled with adding so many images and text onto one picture as it resulted in many layers. I will explain this in the next slide.
  • 10. EXPLAIN THE SLIDE ABOVE When doing my magazine front cover I managed to add quite a lot of images in , this will have been my main challenge as I was struggling to remove backgrounds. I eventually used the internet help guide to do this. I also had to expand the image as it was too small and I didn't want to zoom in too far and loose some of my image therefore to change this I had to use the colour pen tool to help blend the tool; and the eraser pen to erase any mistakes. There was a few issues with the writing as I have used two different fonts throughout. As well as this I also managed to add some shapes and extra images that had to be copied from another layer. Other than the issues I gathered along the way I feel as though my magazine cover looks how I wanted it. Next time I will be able to use the skills I have learned to develop my work further.