2. Take the AXE experience to students at Campus Invasion Parties using sexy female
promoter dressed as teachers whose had to teach males the ART OF MASS SEDUCTION
and help Show Them The Way!

3. 3371 Photographs Taken and uploaded to AXE Facebook page
Give students a class in the ART OF MASS SEDUCTION
Give students a class in the ART OF MASS SEDUCTION

4. Premarketing on campuses – sampling of AXE deodorant and
playing ‘pin the hand’ to win prizes.
Main prize = VIP limo ride for you + 3 friends to the AXE
Campus Invasion Party

5. Limo Prize Winners Treated to Snacks, Drinks, VIP experience
at the parties & Beautiful AXE girls.

6. 7 Parties, 4700 students engaged with, 10 000 cans of AXE sampled!
At Campus Invasion Tour Parties, Students Experience the AXE Brand at it’s BEST!

7. Find more CASE STUDIES @ www.studentmarketing.co.za
SHOW THEM THE WAY!