This document provides an introduction to social media and strategies for using social media in donor relations. It outlines key social media platforms like Twitter, YouTube, Foursquare, and LinkedIn and how they can be used to engage donors, promote events, share stories and traditions, and build ongoing relationships. The document emphasizes defining your audience and engaging them across multiple platforms to maximize outreach and relationship building with donors.

1. Social Media and
Donor Relations, A
Strategy for Success!
Lynne M. Wester

2. ROAD MAP
•Introduction to Social Media
•Steps to create your Social Media plan
•Social Media tools
•Bringing it all together

4. WHAT IS SOCIAL MEDIA?
“Social media is the ongoing conversation of the planet.
It is the source of news, it is the connector to the giant multi-celled organism
called planet Earth. As time goes on, social media is my home on the internet. It
is my home page, the place where I spend the most time. It is where I do
business. It is where I hang out with friends. It’s where I find out about new
movies, television and other products. It is my diary. Looking back on my wall, I
have a history that is far richer than any diary or journal.”
Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com

5. TUTORIALS
•12 Awesome Tutorials
•Beginners Guides

6. Define your strategy:
1. Who is your intended
audience?
2. Where is your audience?
3. Engage your audience in
3-4 platforms and cross-
promote.
4. Continue to build
relationships and engage in
conversation

7. Incorporating Twitter
Showing and
Sharing Video
Starting a
conversation
Promoting Alumni

8. Donor Badges

9. LINKED IN

10. •Hootsuite is my preferred
twitter management app.
•Great for event promotion and creating “buzz”
•Can create a twitter name and/or hashtag for your event.
•Hashtag is a favorite tool of conferences and event
organizers and a great way for twitter users to organize
themselves.
•Hashtag usage can be tracked in real-time by using
services like Twitterfall.com, Hashtags.org or Twilert.com.
•Retweet function allows “followers” to easily spread the
message about your event in real-time.

12. You Tube is the #2 search
engine
•Great place for video marketing
•Pre-interview keynote speakers for a
conference, viral invitation from alumni, dean or
University President or Official for reunion or
homecoming celebration.
•Overlay ads are an excellent way of redirecting
users to your external website or to an online
event registration website where visitors can
buy tickets to your event.
•YouTube videos can be easily shared on
Facebook and other social media channels.

13. FOURSQUARE
• Point out traditions
• Tell a donor story ie, the XYZ science building
• Share little known facts
• Share information about landmarks, buildings, and
addresses
• Address questions
• Offer rewards and badges to encourage exploration
the campus
• Share traditions of the school
• Receive advice from alumni

14. CALENDARING

15. SHARING IS CARING

16. SHARING IS CARING

17. THE NEXT ITERATIONS

18. QUESTIONS? COMMENTS?
•Lynne Wester
•wester@yu.edu
•www.donorrelationsguru.com
•Friend me on Facebook
•Follow me on Twitter @donorguru