2015 rnlannualgiving

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Lynne Wester

Donor Relations for annual Giving

Regierungs- und gemeinnützige Organisationen

Donor
Rela*ons
for

Annual
Giving
Donors

@donorguru

Treat
Behavior
not

Transac3ons!!

• It’s
about
the

DONOR
not
YOU.

@donorguru

LYBUNT
and
SYBUNT
doesn’t

CUT
it!

Reports
you
need
to
have:

1.
Giving
Pyramid
Report

2.
Consecu3ve
Donor
Report

3.
First-‐Time
Donor
Report

4.
Donor
Reten3on
Report

5.
Donor
Giving
Channel
Report

6.
Lapsed
Donor
Reacquire
Report

7.
Donor
Increase
Report

@donorguru

WE
NEED:
More
Imagina3ve

Communica3ons

All
we
need
to
do
is
to
write

brilliantly,
package
it
superbly,

and
to
present
it
in
a
way
that

will
cap3vate,
thrill
and
inspire

@donorguru

THANK
YOU!

•  Lynne
M.
Wester

•  @donorguru

•  Connect
with
me!

•  www.donorrela3onsguru.com

•  lynne@donorrela3onsguru.com

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2015 rnlannualgiving

1. Donor Rela*ons for Annual Giving Donors @donorguru

9. Treat Behavior not Transac3ons!! • It’s about the DONOR not YOU. @donorguru

10. @donorguru

11. @donorguru

12. LYBUNT and SYBUNT doesn’t CUT it! Reports you need to have: 1. Giving Pyramid Report 2. Consecu3ve Donor Report 3. First-‐Time Donor Report 4. Donor Reten3on Report 5. Donor Giving Channel Report 6. Lapsed Donor Reacquire Report 7. Donor Increase Report @donorguru

13.

14. @donorguru

15. @donorguru

16. @donorguru

17. WE NEED: More Imagina3ve Communica3ons All we need to do is to write brilliantly, package it superbly, and to present it in a way that will cap3vate, thrill and inspire @donorguru

18.

19.

20.

21.

22.

23. LUST

24. Report Impact @donorguru

25. @donorguru

26.

27.

28. @donorguru

29. @donorguru