donor retention and how donor relations can be the solution

1. Donor Retention isn’t Speed Dating
@donorguru

4. Treat Behavior not
Transactions!!
•It’s about the
DONOR not YOU.

7. LYBUNT and SYBUNT doesn’t CUT it!
Reports you need to have:
1. Giving Pyramid Report
2. Consecutive Donor Report
3. First-Time Donor Report
4. Donor Retention Report
5. Donor Giving Channel Report
6. Lapsed Donor Reacquire Report
7. Donor Increase Report

13. Decision Time

14. WE NEED: More Imaginative
Communications
All we need to do is to write
brilliantly, package it superbly,
and to present it in a way that
will captivate, thrill and inspire

23. LUST

24. Report Impact

40. THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com