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2014 tristatecampstory
1. Telling your Camp Story: The
Power of the Narrative
Lynne M. Wester
@donorguru
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7. WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write brilliantly,
package it superbly, and to present it in a way
that will captivate, thrill and inspire
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9. “Facts don’t have
the
power to change
someone’s story.
Your
goal is to
introduce a
new story that will
let
your facts in.”