Donor Relations and Technology

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Lynne Wester

Regierungs- und gemeinnützige Organisationen Bildung Technologie

Donor Relations, Events and
Technology
Lynne M. Wester
@donorguru

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So many of us do a great job telling the impact of scholarship funds on our organizations. We tell sweeping stories of the impact of a new building. But how do we tell the story of unrestricted or annual fund donors, those which we know are the most important but whose gifts we don’t steward well. Regardless of gift size, today’s annual fund donors expect more than a gift receipt acknowledging their contribution. Donors are looking to see the impact their philanthropy, and including the collective resources of the annual fund, are having on the institution. As we recognize that retaining donors is essential for long-term success, creating robust stewardship programs for your annual fund gifts across all levels is mission critical. In this session, we will explore the various messages and channels that have proven to be effective stewardship as we work to keep these donors engaged.

Telling the Untold Story of Unrestricted Impact

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We celebrate the mega-donor and the consecutive donor, but are we paying enough attention to our mid-level donors? he donor pyramid has been replaced by the hourglass or sombrero as the number of major (what do you call these? Major? Leadership? Four to low five-figure) gift donors shrink. To build the donor pipeline we need to address the roadblocks to mid-level giving and implement an evidence-based strategy for success.

Building the Donor Pipeline

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The concept behind speed dating is to meet as many people as possible as quickly as possible—and 99% of them you’ll never see again. Actually, that’s not too far off from the statistic that 80% of donors never make a second gift. So what can you do to develop a successful donor relations program, what works and what doesn’t, and how can you improve your retention rate? Learn how to form a lasting relationship with your donors.

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