2. Status Quo?
• Receipt within 48 hours
• Acknowledgment within…?
• Is that all?
• Don’t send a decal, magnet, pen, etc
• Don’t ask again right away
3.
4. What If?
• You were able to raise your first time donor
retention from 48% to 58%?
• What would that means in terms of $s and
Donors?
• How does that affect your pipeline?
• Happy Donors tell…
• Unhappy Donors tell…
13. Ideas
• Focus on endurance of gift, not size of gift
• One special touch a year aimed at their
population
• Channel Matters
• Tell Stories
• Show Impact