Alumni Engagement for Camps

1. How to Engage and Delight your
Alumni
Lynne M. Wester
Donor Relations Guru
@donorguru

2. AGENDA
• How can you engage alumni in your program?
• Prioritization of Activities
• Creating a communication plan
• Strategies for successful engagement
• Questions

3. Activity

4. Ideal Scenario

5. Alumni Engagement

6. Data is Key
• Building database information that is robust
• Telling a story of who the alum is, not just if
they give

7. Alumni Communications Strategy
• Offline
– Press Release
– Events
– Business Cards
– Postcards
– Networking
• Online
– Newsletters
– Online Registration
– Facebook
– Twitter

8. Events
• Reunions
• Regional Events
• Virtual Events
• Family Interactions

9. Activity

10. What Can We Offer Our Alumni?
• Memories
• Friends
• Networking
• Legacy
• A Place to Belong and Invest in

11. Alumni By the Generations
• 7 to 25
(Young Aumni) Where are my friends now?
• Summer jobs or mentorships
• Travel and School
• 25 to 40
(Career) Family: Camp for kids or family camp
• Single: Looking for other singles
• Opportunity for camp-like community
• 40 to 75
(Mid-Life) Stories about staff/friends who made an impact on me
• Proud parents want pictures of their campers
• Proud alumni who support camp
• Camp's Strategic Vision
• 70+
(Seniors) Legacy
• History and old photos
• Continuity of people and traditions
• Grandchildren and pictures of them at camp

12. Social Media and Engagement

13. Celebrate Your Alumni

14. Putting Alumni at the Center

15. Involve Alumni in Planning

16. #TBT

17. Involve in Current Happenings

18. Involve and Delight

19. Social Media
• Photos First
• Then Questions
• CONTESTS?
– Post old pictures from camp on Facebook- whoever
can name the people in the picture are entered into a
raffle for a prize.
– Best camp memory or photo - they can be featured in
a future newsletter.
– Register the most new alumni for the camp
eNewsletter - the person who recruits the most new
alumni wins!

20. Activity

21. Closing Activity

22. Thank You!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com