1. Donor Relations for Athletics
Lynne M. Wester
@donorguru

2. Traditional Athletic Stewardship
• Entitled Benefits
– Ticket priority
– Parking
– Other tangibles

3. A New Age, A New Era
• Unrestricted Athletic Funding
• Treating Donors as more than ticketholders
• How do we shift the Paradigm?
• Entitlement vs. Philanthropy
• The Concept: Free vs. Exclusive

4. A Sense of Appreciation NOT
Entitlement
• Falling in line with the rest of the University
• Small touches that are meaningful
• Recognition that tells a story rather than
promises an end result

5. Enlightened Athletics

11. How do we Change this?

12. The Program:
• First Time Donors
• Loyalty Donors
• Endowment Donors
• Weeding Out Ticket Donors vs. Philanthropists

21. Resources:
• NAADD:
http://www.naaddresourcecenter.com/