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A Paradigm Shift in Donor Relations
Lynne M. Wester
UNC Charlotte
Donor Relations Guru
@donorguru
Involvement vs. Commitment
The Split Donor
• Retained at a higher rate than donors making
academics- or athletics-only gifts.
• The annual median size gift made by SPLIT
donors amounted to $10,282, exceeding both
academic and athletic only gift size by
thousands of dollars.
The Split Donor Story
How Do We Stop Attrition?
We thank sincerely
We demonstrate the impact
of their giving
A New Age, A New Era
Entitlement vs. Philanthropy
Free vs. Exclusive
It’s Not About YOU
IT’S ABOUT THE
DONOR!!
FAILURE
• For every failure we had we had spreadsheets
that looked awesome.
• “ If anything goes bad then I did it. If anything
goes semi-good then we did it. If anything
goes real good then you did it.”
– Bear Bryant
Your Turn to Start a Movement
THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com

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2014 drgnacdakeynote

  • 1. A Paradigm Shift in Donor Relations Lynne M. Wester UNC Charlotte Donor Relations Guru @donorguru
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  • 11. The Split Donor • Retained at a higher rate than donors making academics- or athletics-only gifts. • The annual median size gift made by SPLIT donors amounted to $10,282, exceeding both academic and athletic only gift size by thousands of dollars.
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  • 16. How Do We Stop Attrition? We thank sincerely We demonstrate the impact of their giving
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  • 19. A New Age, A New Era Entitlement vs. Philanthropy Free vs. Exclusive
  • 20. It’s Not About YOU IT’S ABOUT THE DONOR!!
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  • 23. FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
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  • 30. Your Turn to Start a Movement
  • 31. THANK YOU! • Lynne M. Wester • @donorguru • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com

Hinweis der Redaktion

  1. Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.