Proposal letter, Svitlana Stetsy (LeadUp Training), (Workshop for freelance, part 1)

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"Killer proposals: best practices"
(letters)

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Proposal letter is a formal business
letter which is sent by an individual or
a company to another party to present
an idea or business proposal which can
benefit both of you.

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Types of Proposals:
• Internal Proposals
• Solicited Proposals
• Unsolicited Proposals
• Sole-Source Contracts

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Internal Proposals
• Internal proposals are written within a
company by a particular division, department,
group, or individual to persuade top
management to support an idea or project.

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Solicited Proposals
• A company is formally invited to submit a
proposal. They receive a request for proposal
(RFP), request for quotation (RFQ), or bid
invitation.

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Unsolicited Proposals
• Unsolicited proposals are the most risky to
write. They may require considerable time and
effort to develop with no guarantee that a
client will be interested in the product or
service offered. As a rule, however, companies
do not write unsolicited proposals unless they
have solid reasons to believe they can win the
client’s business.

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Sole-Source Contracts
• In some instances, a government agency,
private firm, or association will contract with
only one company to supply a product or
service. This practice is known as a sole-source
contract and is generally established when a
company has an outstanding record of
reliability and performance.

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Four Key Questions
• How do you set up your
planning process?
• How do you elicit requests
for proposals (RFPs) or
locate job opportunities?
• How do you choose which
jobs you should target?
• How do you write a
winning proposal?

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Characteristics of a Winning Proposal
1. Evidence that you clearly understand the client’s
problem and situation.
2. A strategy and program plan or design that the client
feels will solve the problem and produce the desired
results.
3. Clear documentation of your firm’s qualifications and
capabilities for carrying out the program plan.
4. Evidence that you are reliable and dependable.
5. A convincing reason why the client should choose
you over all the other ones competing for the job.
6. Finally, your proposal should look like a winner.

10. Structure of the proposal letter
• Use a proper salutation like “Mr.” or “Dear” and then write
the full name of that person.
• In the first paragraph give a short idea about what the
proposal is about and what benefits you will get if you sign
the deal to work on the project.
• In the next paragraph you give a brief explanation of your
proposal and the main characteristics of your offer and the
benefits you are expecting from it.
• Then you may tell about your company, services and staff
and the previous projects that you have completed just to
show them that you have enough experience to work on this
proposal.
• At the end, although you have explained everything above
but it’s better to put a concise summary of your project just
to make every perspective more clear.
• Close the letter by proper greetings like “Regards” or
“Sincerely”.
Lead-Up To Your Success!