This document outlines an agenda for an online master-class on product-market fit. It discusses identifying problem-solution fit, creating a value proposition, finding product-market fit through assumptions and customer interviews. The class covers pitching startups to investors through analogies and disruption narratives. Presentations should have impactful introductions, keep decks short, and use analogies. Homework includes speculating fantasy products and validating a social product idea through customer interviews. The class concludes with questions and providing contact information.

1. Product-Market Fit
Ross Chayka
linkedin.com/in/rchayka

2. Agenda
● Finding Problem-Solution Fit
● The Product Kata
● Creating the Value Proposition
● Finding Product-Market Fit
● Identifying Assumptions
● Q&A
● HomeWork

3. Online master-class code of conduct
● Duration - 2 hours
● Video ON, Audio OFF
● Registration with NAME
● One person speaking
● Sounds
● Short break if needed
● Questions

4. Reading Questions

5. Home Work

6. Product-Market Fit

14. Your startup pitch audiences
● Investors
● Partners
● Employees
● Press

15. Your startup pitch
● Analogy (“Uber for trucks”)
● Big problem, you solve (“Make video available online”)
● Market, you disrupt (“We are disrupting $700B hotel market”)
● Who are you gonna kill? (“Online tool that will kill Photoshop”)

16. Your startup pitch guideline
● Short (20-30 secs)
● Every word meaningful
● Maximum response

17. Executive Summary
1. Target audience
2. Underserved needs
3. Product
4. Competitors / other solutions
5. Business Model
6. Growth Model / Marketing
7. Team
8. Roadmap / Tracktion
9. Ask

18. Your startup presentation
● Decks don’t have to be formal or beautiful.
● Provide an impactful intro or slogan.
● Keep your deck short (less than 20 pages).
● Use analogies to back up the points that you’re making

19. Home Work

20. Group Fantasy Product
● Value
● Feature set
● MVP
● UX
● Onboarding

21. Group Social Product
● 10 Customer Solution Validation Interviews
● Value
● Feature set

22. Your Product
● Value
● Feature set
● MVP
● UX
● Onboarding
● Product waitlist - 50 contacts

24. Questions ?

25. Contacts
linkedin.com/in/rchayka
fb.com/rostyslav.chayka
rchayka@gmail.com