1. Azimuth Watches in Singapore
Set to hit the counters this September is Azimuth’s second gaming-inspired timepiece - the Round-1
Baccarat. Yet another innovation from the inventors of the successful Azimuth SP-1 Roulette, the
Round-1 Baccarat is an actual working miniature Baccarat game incorporated into a mechanical
timepiece. The SP-1 Roulette was unveiled 2 years ago at Baselworld 2009, the world’s leading luxury
watches and jewellery show where these were voted as the Most Innovative Timepiece of Baselworld
2009 by journalist Jonathan Bues.
The new timepiece’s design is based on the card game’s 4 possible outcomes – ‘player’, ‘banker’, ‘pair’
and ‘tie’, and works on an Azimuth modified mechanism that allows the pointer to stop randomly at
either of these outcomes when the pusher (embedded in the winding crown) is depressed. It is
complemented by a stainless steel deployant buckle crocodile leather strap.
Azimuth is introducing 6 versions of the Round-1 Baccarat – a top tier, mid-tier and entry-level model for
both males and females. This is also the first Azimuth watch which has a more elegant, female version.
The top of the range Round-1 Baccarat comes with an impressive price tag at a recommended retail
price of S$36,500. This pavé diamond watch has a case and dial covered with over 1100 VVS Wessleton
diamonds (close to 7 carats total weight). Its elegant female counterpart boasts a dial and case covered
with 800 VVS Wessleton diamonds (4.8 carats) and will retail at a price of S$33,000.
The second tier Round-1 Baccarat watches are designed with a mother-of-pearl face and a bezel set with
206 (1.2 carats) black and white diamonds. They would cost S$8,800 and S$8,300 for the male and
female versions respectively.
The entry level models come with a mother-of-pearl dial with no diamonds and are set to retail at
S$4,800 for both men’s and women’s model.
When we created the SP-1 Roulette to commemorate the opening of Singapore’s integrated resorts, we
took a gamble with the design and shape of the watch. It was a big hit and since then, our customers
have been asking for yet another innovation from Azimuth. We decided to take the gambling theme
one step further and design a watch based on the Baccarat game, which is a popular table game,” said
Alvin Lye, Director and co-founder of Azimuth.
Founded in 2004, Azimuth is a luxury watch manufacturer, focused on creating avant-garde designs for
mechanical timepieces. Azimuth watches sport a variety of styles never before seen in the world of luxury
horology, from race car instrument panels to gaming tables to robots.
Azimuth is a luxury watch brand that manages the entire mechanical timepiece production from research,
development and manufacturing, to retail, distribution and delivery worldwide.

2. Azimuth’s foundational pillars that guide its watch-making philosophy are: avant-garde designs, mechanical
complications, Swiss-made quality. In June 2009, Azimuth established its exclusive atelier in Bienne, Switzerland,
to research, model and assemble its branded watches.
Azimuth is distributed in Europe, North, South and Central Americas, the Middle East and Asia. In Asia, its
distributorships are in Japan, Hong Kong, Singapore, Malaysia and Indonesia and soon to be in China. Azimuth also
owns and manages its own Exclusive Boutique in Singapore.
http://www.azimuthwatch.com