1.
LutzFinger.com
Big Data & Critical
Thinking
Sep 2016
Twitter: @LutzFinger
Snapchat: LutzFinger

2.
LutzFinger.com
Disclaimer
This presentation is solemnly my
own opinion and does not
necessarily represent the opinion of
my employers.

3.
LutzFinger.com
Data Is Value?

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LutzFinger.com
I was not alone…

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LutzFinger.com
ASK the right Questions.
MEASURE the right data –
even if it is not Big data.
Take Actions and LEARN from
them.
?

6.
LutzFinger.com
They Knew How To Make Money

7.
LutzFinger.com
Google had the Right Question Leading to the Right Data
But They Had Not The Right Data

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LutzFinger.com
ASK the right Questions.
MEASURE the right data – even if it
is not Big data.
Take Actions and LEARN from them.
?

9.
LutzFinger.com
Harper Reed, CTO at Obama for America
BIG DATA IS “BULLSHIT”

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LutzFinger.com
To Get Data is EASY
To Get The Right Data is HARD
To Get Insights is EASY
To Make Money of Data/Insights is
HARD

11.
LutzFinger.com
SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS
LinkedIn's vision is to create economic
opportunity for every member of the global
workforce.

12.
LutzFinger.com
The Right Data - But ...
300+ Million Member at LinkedIn
60.000 with a Job Title that might fit
19.000 who switched after 3 to 8 years
24 who had the same career path

13.
LutzFinger.com
Describing Skills
Source: World Economic Forum - Human Capital Report 2016

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LutzFinger.com
Talent On The Move
Source: World Economic Forum - Human Capital Report 2016

15.
LutzFinger.com
Data by itself
is
USELESS
Information by itself
is often
USELESS
Only
Action
Counts!
Data Reporting
prescriptive, predictive,
actionable, data science
… the holy grail

16.
LutzFinger.com
Data Business Cases .
• Banking: Card Fraud Detection
• Banking: Credit Scoring
• Media: Content Recommendation
• HR: Online Recruiting
• Health Care: Fraud Detection
• Medicine: Image Processing
• Medicine: Outliers Detection
• Education: Course Improvement
• Retail: Likelihood to Buy
• Books: Marketing Planning
• Manufacturing: Machine Failure Prediction
• Manufacturing: Optimization
• Insurance: Likelihood & Pricing
• Transportation: Route Planning
• Energy: Grid Utilization

17.
LutzFinger.com
Everyone Tries … Many Just Start
Volum
n
ofD
ataBusiness
C
aseAdvanced
?

18.
LutzFinger.com
Measure / Data is essential.
● Impactful
● Access
● Competitive
● Sustainable

19.
LutzFinger.com
“Data is the new oil”
- World Economic Forum
Photo by William Warby under the Creative Commons (CC BY 2.0)

20.
LutzFinger.com

21.
LutzFinger.com
Photo by KOMUnews under the Creative Commons (CC BY 2.0)

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LutzFinger.com
Data Might (Not) Be
A Barrier To Enter

23.
LutzFinger.com
Data Might (Not) Be
A Barrier To Enter

24.
LutzFinger.com
Does Size Matter?

25.
LutzFinger.com
How Many Points For A Line?

26.
LutzFinger.com
Summary
THE ASK is the hardest part, but there
are many use-cases to get started.
?
Take Actions and LEARN with the Right
Team and the Right Timing.
MEASURE / DATA is essential. Data needs to
create an impact as well as a sustainable
competitive advantage.

27.
LutzFinger.com
Thank You