The document discusses different eras and their focus. In the 1950s, companies focused on product features and customers. In the 1960s, strategy became more important as companies looked beyond products and considered their approach. Overall, the document suggests that business approaches have evolved over time from an emphasis on products to a broader strategic view.

3. Nothing is more important
than

8. Product Era : 1950s
Attention on product features and customer

9. In 1960s

13. Strategy is king!

14. &