Better QR Coding presented at PodCamp Nashville by Dave Barger. Session #pcnqrc at #pcn11

1. Better QR'ing PodCamp Nashville Dave Barger @LaLunaBlanca #pcn11QRC

6. What’s scanning them? Reference at http://DaveBarger.com

8. Lots of Free Scanners There a many standalone code scanners and there are many apps that primarily do other things, but that also scan QR

9. Data Proportional to Complexity The more complex, the more precision comes into play which is part of lens clarity, image integrity, image distance, relative speed, and sometimes, reflected light (shiny surface).

11. QR Manipulation

12. Printed Pieces

13. Mantra QR Codes bridge the offline to online gap faster than a URL.

14. QR Codes Improve: the ease of some of my daily doings and many will argue, the quality of life (a tap at a time).

15. But

17. Megaphones are Coming! The Guerrilla Marketers can't help it. They will litter the QR landscape. Tricked and RickRoll'd in a commercial sense

18. Why the flip should I scan your QR code? wiifm w hat's i n i t f or m e? Think Facebook page pleas “like us on facebook!”... Why? Why “like” the page? What will be spewed in my feed?

19. Security Scan a code, get a virus. Get protection. Password protect your devices – now. QR codes are wireless, they are visual.

20. Facebook QR Social endorsement through “likes” “ Scanned” for viruses.

21. Inside Out We're consuming QR. We'll soon also be generating them for consumption by industry. Drive Through Starbucks. Scanned by your webcam to a site.

22. Are QR codes “here to stay”? Are they a “ fad”?

23. Nothing is here to stay. Everything is a fad.

25. 7 Triggers of Fascination Lust : the anticipation of pleasure, which we crave. Mystique : unanswered questions, which intrigues us and makes us want to solve the puzzle. Alarm : the threat of negative consequences, which demands immediate response. Prestige : symbols of rank and respect, which earn us status and admiration. Power : command over people and things, which draws our focus. Vice : rebellion against rules, which tempts us toward “forbidden fruit.” Trust : certainty and reliability, to which we give our loyalty. The above is from Sally Hogshead's book of the same title. As you're hearing more about game mechanics, don't think about “games”. Instead pay attention to how these can help your business.

26. QR on the Cheap Bit.ly and Goo.gl have free QR with their URL shorteners Have analytics on your landing pages Google Analytics are free! Print stickers (cards, brochures, collateral, signs, tradeshow booth, etc.)

28. QR for $erious Some sites to check out for more serious implementations. - ScanLife.com - 2DBarcodeStrategy.com - Jagtag.com - BeQRious.com Nashville: QRHere.Biz Irene Williams

29. Thank You! If you don't know Dave Delaney , thank him too. He's a “godfather” in the whole Nashville pod/bar camp thing, just ask him about the monthly Geek Breakfast. The only way you'll stay abreast is to network and share with your peers. @LaLunaBlanca DaveBarger.com – LunaWeb.com

30. MobileCamp Memphis Mark your calendars to make it over to Memphis on Saturday May, 7 and geek out to learning/sharing in the mobile space. Visit MobileCampMemphis.com Thanks #PCN11 – it was awesome!