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HOW DO YOU WANT TO WORK
IN THE #FUTURE?
LET’S TALK ABOUT…
KNOWING THAT SOFTWARE EATS THE
WORLD,
LET’S CHECK THE STATUS-QUO …
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
MOST PROBABLY YOU ARE HIGHLY EDUCATED
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
YOU WENT THROUGH INTERVIEWS AND
ASSESSMENTS TO SHOW THAT YOU ARE
BLEEDING-EDGE IN YOUR FIELD OF
KNOWLEDGE
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
FINALLY YOU GOT THE JOB.
CONGRATS!
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
RIGHT AFTER THAT YOU GOT IN CONTACT WITH YOUR
ORGANIZATION’S PROCESSES AND RESTRICTIONS.
- MOST OF THE TIME FUN ENDED HERE
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
NOW YOU ARE PART OF A DEVELOPMENT
DEPARTMENT
SOMEWHERE IN THE DEEP BASEMENT OF YOUR
ORGANIZATIONALSTRUCTURE
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
YOU ARE NOT IN CONTACT WITH REAL CUSTOMERS
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
THE COOL STUFF IS DONE SOMEWHERE ELSE
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
YOU ARE GETTING USED TO IT…
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
AFTER A WHILE YOU’RE GETTING FRUSTRATED
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
BUT AGAIN - YOU’RE GETTING USED TO IT …
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
#SAD
THIS LEADS TO MEDIOCRACY!
THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO
MOST PROBABLY THIS IS NOT WHAT YOU
WANTED TO BE - MEDIOCRE!
THIS IS NOT HOW SOFTWARE EATS THE
WORLD!
THIS IS THE BEST WAY TO FREEZE YOUR
ORGANIZATION’S STATUS-QUO …
THE DIGITAL JOURNEYMAN
TO END THE FRUSTRATION…
LET ME INTRODUCE ….
A DIGITAL
FAIRY …
LET ME INTRODUCE ….
WHAT HAPPENS IF THE DIGITAL FAIRY TAPPED YOU
WITH HER MAGIC WAND?
IMAGINE - ALL YOUR PROBLEMS WERE GONE THE
NEXT DAY…
HOW WOULD YOUR NEXT DAY LOOK LIKE? WHAT
WOULD BE DIFFERENT?
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
‣ DEVELOPERS ARE TAKEN SERIOUSLY
‣ THEY ARE SEEN AS THE KEY DRIVERS OF
YOUR ORGANIZATION’S
DIGITAL TRANSFORMATION
‣ THEY ARE TREATED AS SOFTWARE ARTISTS!
#1
DEVELOPERS ARE WORKING IN POWERFUL SELF-
ORGANIZED LITTLE GROUPS…
TRIBES/SQUADS
#2
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
TIME TRACKING IS ELIMINATED
#3
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
TRAVEL BUDGET IS NOT AN ISSUE ANYMORE.
OF COURSE DEVELOPERS ARE ATTENDING
INTERNATIONAL CONFERENCES!
#4
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
DEVELOPERS ARE IN CLOSE CONTACT WITH
CUSTOMERS AND THEY CO-CREATE AWESOME
PRODUCTS - WITHOUT ANY LAYERS IN BETWEEN
#5
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
DEVELOPMENT TEAMS ACT LIKE START-UPS
#6
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
THREE POWERFUL START-UP QUESTIONS
WOULD WE HAVE THE SAME DISCUSSION IF WE HAD TO DELIVER IN TWO WEEKS?
HOW WOULD WE DECIDE IF WE HAD TO PAY WITH OUR OWN MONEY?
IS THIS THE FUN-WAY TO DO IT?
DEVELOPERS ARE ABLE TO OPEN-UP OR CO-OWN
START-UPS CREATING GREAT APPS BASED ON THE
ORGANIZATION'S ASSETS WITHOUT HAVING TO
LEAVE THE ORGANIZATION
#7
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
EXTERNAL CONSULTANTS AND EMPLOYED
DEVELOPERS ARE TREATED EQUALLY
#8
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
‣ DEVELOPERS ARE ACTIVE MEMBERS OF
COLLABORATION WORKSPACES (OUT THERE!)
‣ CORPORATE OFFICES BECOME VIVID
COLLABORATION WORKSPACES FOR START-UPS
AND CUSTOMERS (OF COURSE!)
#9
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
BUT THERE IS ONE MORE THING …
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
‣ FREE LUNCH!
#10
RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
IT DOESN’T MAKE SENSE TO HIRE SMART
PEOPLE AND TELL THEM WHAT TO DO; WE
HIRE SMART PEOPLE SO THEY CAN TELL US
WHAT TO DO.
STEVE JOBS
WHAT COMES NEXT IS NOTA
REVOLUTION!
IT’S JUST CONSEQUENT AND NEEDED!
THE DIGITAL JOURNEYMAN
…INSIDE A CORPORATE
ENVIRONMENT
ON HOW TO BECOME A
SOFTWARE ARTIST…
YOU ARE THE COMPANY!
ON HOW TO BECOME A SOFTWARE ARTIST
WHO SAYS NO?
ON HOW TO BECOME A SOFTWARE ARTIST
TAKE RESPONSIBILITY!
ON HOW TO BECOME A SOFTWARE ARTIST
REORGANIZE TO SMALL SELF-ORGANIZED
TEAMS
TRIBES / SQUADS (SPOTIFY)
ON HOW TO BECOME A SOFTWARE ARTIST
EMBRACE AGILE FROM NOSE TO TAIL!
GET RID OF SCRUMIFIED WATERFALLS!
ON HOW TO BECOME A SOFTWARE ARTIST
USE APIS!
ON HOW TO BECOME A SOFTWARE ARTIST
TALK TO CUSTOMERS AND
SOLVE THEIR PROBLEMS
ON HOW TO BECOME A SOFTWARE ARTIST
DEVELOP A START-UP MINDSET.
REMEMBER THE 3 START-UP
QUESTIONS WHENEVER YOU’RE
ATTENDING ENDLESS, OVERCROWDED
MEETINGS
ON HOW TO BECOME A SOFTWARE ARTIST
STRENGTHEN YOU’RE SKILLS IN
PITCHING AND STORYTELLING
ON HOW TO BECOME A SOFTWARE ARTIST
GET FAMOUS AND KNOWN ON SOCIAL MEDIA
STOP HIDING YOUR INTELLIGENCE!
BECOME AN INFLUENCER
ON HOW TO BECOME A SOFTWARE ARTIST
START TALKING ABOUT YOUR WORK!
ON HOW TO BECOME A SOFTWARE ARTIST
WORK IN COLLABORATION WORKSPACES
AS OFTEN AS POSSIBLE
CORPORATE ENVIRONMENTS ARE
CREATING CORPORATE IDEAS
ON HOW TO BECOME A SOFTWARE ARTIST
SIMPLY…
ON HOW TO BECOME A SOFTWARE ARTIST
SHOW YOUR GENIUS!
ON HOW TO BECOME A SOFTWARE ARTIST
YA BETTER CALL PIPPI! ORGANIZATIONS
WILL NEED LOTS OF PIPPI LONGSTOCKING
POWER TO LEVERAGE THEIR DIGITAL
JOURNEYS - SO DEVELOPERS - EMBRACE
YOUR INNER PIPPI LONGSTOCKING!-)
THE DIGITAL JOURNEYMAN
THANK
YOU!
KAY LUMMITSCH
THE DIGITAL JOURNEYMAN
ZURICH
MEET ME ON LINKEDIN!
1N73LL1G3NC3 15 7H3
4B1L17Y 70 4D4P7 70
CH4NG3.
573PH3N H4WK1NG
Q&A
OH
LORDY!
THAT’S ME, PONDERING ON HOW
TO CHANGE A HISTORICALLY
GROWN ORGANIZATION TOWARDS
DIGITAL.

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Slides accompanying my Opening Keynote at Deutsche Bank DevDays 2017 in Frankfurt

  • 1. HOW DO YOU WANT TO WORK IN THE #FUTURE? LET’S TALK ABOUT…
  • 2. KNOWING THAT SOFTWARE EATS THE WORLD, LET’S CHECK THE STATUS-QUO …
  • 3. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO MOST PROBABLY YOU ARE HIGHLY EDUCATED
  • 4. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO YOU WENT THROUGH INTERVIEWS AND ASSESSMENTS TO SHOW THAT YOU ARE BLEEDING-EDGE IN YOUR FIELD OF KNOWLEDGE
  • 5. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO FINALLY YOU GOT THE JOB. CONGRATS!
  • 6. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO RIGHT AFTER THAT YOU GOT IN CONTACT WITH YOUR ORGANIZATION’S PROCESSES AND RESTRICTIONS. - MOST OF THE TIME FUN ENDED HERE
  • 7. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO NOW YOU ARE PART OF A DEVELOPMENT DEPARTMENT SOMEWHERE IN THE DEEP BASEMENT OF YOUR ORGANIZATIONALSTRUCTURE
  • 8. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO YOU ARE NOT IN CONTACT WITH REAL CUSTOMERS
  • 9. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO THE COOL STUFF IS DONE SOMEWHERE ELSE
  • 10. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO YOU ARE GETTING USED TO IT…
  • 11. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO AFTER A WHILE YOU’RE GETTING FRUSTRATED
  • 12. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO BUT AGAIN - YOU’RE GETTING USED TO IT …
  • 13. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO #SAD
  • 14. THIS LEADS TO MEDIOCRACY!
  • 15. THE LIFE OF A CORPORATE DEVELOPER AKA STATUS-QUO MOST PROBABLY THIS IS NOT WHAT YOU WANTED TO BE - MEDIOCRE!
  • 16. THIS IS NOT HOW SOFTWARE EATS THE WORLD! THIS IS THE BEST WAY TO FREEZE YOUR ORGANIZATION’S STATUS-QUO … THE DIGITAL JOURNEYMAN
  • 17. TO END THE FRUSTRATION…
  • 19. A DIGITAL FAIRY … LET ME INTRODUCE ….
  • 20. WHAT HAPPENS IF THE DIGITAL FAIRY TAPPED YOU WITH HER MAGIC WAND? IMAGINE - ALL YOUR PROBLEMS WERE GONE THE NEXT DAY… HOW WOULD YOUR NEXT DAY LOOK LIKE? WHAT WOULD BE DIFFERENT?
  • 21. RIGHT AFTER THE DIGITAL FAIRY STOPPED BY …. ‣ DEVELOPERS ARE TAKEN SERIOUSLY ‣ THEY ARE SEEN AS THE KEY DRIVERS OF YOUR ORGANIZATION’S DIGITAL TRANSFORMATION ‣ THEY ARE TREATED AS SOFTWARE ARTISTS! #1
  • 22. DEVELOPERS ARE WORKING IN POWERFUL SELF- ORGANIZED LITTLE GROUPS… TRIBES/SQUADS #2 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 23. TIME TRACKING IS ELIMINATED #3 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 24. TRAVEL BUDGET IS NOT AN ISSUE ANYMORE. OF COURSE DEVELOPERS ARE ATTENDING INTERNATIONAL CONFERENCES! #4 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 25. DEVELOPERS ARE IN CLOSE CONTACT WITH CUSTOMERS AND THEY CO-CREATE AWESOME PRODUCTS - WITHOUT ANY LAYERS IN BETWEEN #5 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 26. DEVELOPMENT TEAMS ACT LIKE START-UPS #6 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY …. THREE POWERFUL START-UP QUESTIONS WOULD WE HAVE THE SAME DISCUSSION IF WE HAD TO DELIVER IN TWO WEEKS? HOW WOULD WE DECIDE IF WE HAD TO PAY WITH OUR OWN MONEY? IS THIS THE FUN-WAY TO DO IT?
  • 27. DEVELOPERS ARE ABLE TO OPEN-UP OR CO-OWN START-UPS CREATING GREAT APPS BASED ON THE ORGANIZATION'S ASSETS WITHOUT HAVING TO LEAVE THE ORGANIZATION #7 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 28. EXTERNAL CONSULTANTS AND EMPLOYED DEVELOPERS ARE TREATED EQUALLY #8 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 29. ‣ DEVELOPERS ARE ACTIVE MEMBERS OF COLLABORATION WORKSPACES (OUT THERE!) ‣ CORPORATE OFFICES BECOME VIVID COLLABORATION WORKSPACES FOR START-UPS AND CUSTOMERS (OF COURSE!) #9 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 30. BUT THERE IS ONE MORE THING … RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 31. ‣ FREE LUNCH! #10 RIGHT AFTER THE DIGITAL FAIRY STOPPED BY ….
  • 32. IT DOESN’T MAKE SENSE TO HIRE SMART PEOPLE AND TELL THEM WHAT TO DO; WE HIRE SMART PEOPLE SO THEY CAN TELL US WHAT TO DO. STEVE JOBS
  • 33. WHAT COMES NEXT IS NOTA REVOLUTION! IT’S JUST CONSEQUENT AND NEEDED! THE DIGITAL JOURNEYMAN
  • 34. …INSIDE A CORPORATE ENVIRONMENT ON HOW TO BECOME A SOFTWARE ARTIST…
  • 35. YOU ARE THE COMPANY! ON HOW TO BECOME A SOFTWARE ARTIST
  • 36. WHO SAYS NO? ON HOW TO BECOME A SOFTWARE ARTIST
  • 37. TAKE RESPONSIBILITY! ON HOW TO BECOME A SOFTWARE ARTIST
  • 38. REORGANIZE TO SMALL SELF-ORGANIZED TEAMS TRIBES / SQUADS (SPOTIFY) ON HOW TO BECOME A SOFTWARE ARTIST
  • 39. EMBRACE AGILE FROM NOSE TO TAIL! GET RID OF SCRUMIFIED WATERFALLS! ON HOW TO BECOME A SOFTWARE ARTIST
  • 40. USE APIS! ON HOW TO BECOME A SOFTWARE ARTIST
  • 41. TALK TO CUSTOMERS AND SOLVE THEIR PROBLEMS ON HOW TO BECOME A SOFTWARE ARTIST
  • 42. DEVELOP A START-UP MINDSET. REMEMBER THE 3 START-UP QUESTIONS WHENEVER YOU’RE ATTENDING ENDLESS, OVERCROWDED MEETINGS ON HOW TO BECOME A SOFTWARE ARTIST
  • 43. STRENGTHEN YOU’RE SKILLS IN PITCHING AND STORYTELLING ON HOW TO BECOME A SOFTWARE ARTIST
  • 44. GET FAMOUS AND KNOWN ON SOCIAL MEDIA STOP HIDING YOUR INTELLIGENCE! BECOME AN INFLUENCER ON HOW TO BECOME A SOFTWARE ARTIST
  • 45. START TALKING ABOUT YOUR WORK! ON HOW TO BECOME A SOFTWARE ARTIST
  • 46. WORK IN COLLABORATION WORKSPACES AS OFTEN AS POSSIBLE CORPORATE ENVIRONMENTS ARE CREATING CORPORATE IDEAS ON HOW TO BECOME A SOFTWARE ARTIST
  • 47. SIMPLY… ON HOW TO BECOME A SOFTWARE ARTIST
  • 48. SHOW YOUR GENIUS! ON HOW TO BECOME A SOFTWARE ARTIST
  • 49. YA BETTER CALL PIPPI! ORGANIZATIONS WILL NEED LOTS OF PIPPI LONGSTOCKING POWER TO LEVERAGE THEIR DIGITAL JOURNEYS - SO DEVELOPERS - EMBRACE YOUR INNER PIPPI LONGSTOCKING!-) THE DIGITAL JOURNEYMAN
  • 50. THANK YOU! KAY LUMMITSCH THE DIGITAL JOURNEYMAN ZURICH MEET ME ON LINKEDIN!
  • 51. 1N73LL1G3NC3 15 7H3 4B1L17Y 70 4D4P7 70 CH4NG3. 573PH3N H4WK1NG Q&A
  • 52. OH LORDY! THAT’S ME, PONDERING ON HOW TO CHANGE A HISTORICALLY GROWN ORGANIZATION TOWARDS DIGITAL.