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1. Research
Luke Young

2. Existing Product
I think that the
game Resident
Evil 7 will be
similar to my
game because
on the picture of
it there is a
haunted looking
house and dark
colours around it
so then that will
also fit in with
my ideas. The trees around the out side of the picture
could suggest that you can go outside, that is
also one of my ideas to be able to go outside
into a dark forest and adventure out there.
I think that the
house looks
menacing and
that’s how I will
want it to be
when the
character enters
the house to
see what it
inside it.
In the title it has
VII which is
roman numerals
for the number 7
to show which
one it is out of
the game
franchise.

3. Existing ProductThe axe on this
picture looks
menacing and
looks like the
guy holding the
axe is going to
kill the guy sat in
the chair
The colouring in
this photo
focuses on the
house to make it
look like it stands
out more to
other things
The title stands out from the
darkness so it looks scary in a way
and does not look normal, it also
looks like its been engraved so that
also gives it more of a scary aspect
to the title
The figure of
the character
holding the axe
grabs your
attention as it
seems to be
walking over to
the house
slowly. It also
looks like its
looming over
you to make
you feel smaller
then the
character
holding the
pickaxe

4. Existing ProductThe whit
background makes
it stand out more
then other horror
games, this makes it
different in a way
that’s it looks more
scary with the faces
coming through it.
The hands grabbing the
character make it seem
more sinister feeling
when you look at the
poster.
The title to the game
fits well with the
game poster because
it stands out and its
not really normal for
a game to have a
white background
and a white title this
also makes it feel
more scary then
normally.
The black ghost and the gun he is holding stand out to
make it feel like the character is going to shoot
someone or something. The black objects and gun
stand out to make it feel less white and give it more of
a sinister feel to the poster.

5. Research Analysis
• What common features do the researched products have?
• All of the games that I have searched are all horror. Outlast is a
popular horror game and is one of the scariest horror games out.
Resident evil is also a well know horror game. But the evil within,
people might think that’s it’s a action game from the front cover but
some people might also think that’s it’s a horror in a way that the
faces are against the white sheet and the black ghosts
• What aspects of the research will you include within your on work?
• The things that I like from the three game are that I make a scary
thumb nail, also how scary the game is from the building to the
characters. Also I would make it have a oddly scary font to the title
for the game.

6. Audience

7. Audience ProfileCategory Demographic Content to appeal to this audience
Age Range
15-20 • I think that the content will only appeal to
15 years and older because the game has
violence and the game is scary so I would
not want younger people to be traumatised
Gender
Male and female • This game will appeal to both male and
female because there is no reason to be one
sided to male or female. There will be a
male and female character in the game
Psychographic
Balanced • I think that balanced is the best for my game
because they want to succeed and I also
want my game to be a good game
Social Status
Middle class • The setting and the characters will appeal
best for middle class because it would
appeal better then lower class and upper
class because the characters are middle
class and the setting will be better for
middle class