Pecha-kucha presentation by @bridgettpiernik for #prismSA meetup on 2011-04-27.

1. Social Media in Health Sciences Education

2. Social Media Dissemination  Content creation Local  global Monologue  Dialogue Passive  active http://www.briansolis.com/2007/06/future-of-communications-manifesto-for

3. Goal Examine the use of social media in health sciences education

4. Purpose

5. Multidirectional Communication Community Patients Institution Colleagues Alumni Faculty Peers Students (potential & current)

6. Social Media Tools Social networks Facebook Ning Yammer LinkedIn Publishing platforms Twitter iTunesU Blogging tools Media content You Tube Vimeo Flickr Slideshare Collaboration Google Wave

7. Use of FacebookCommunicate news and events for institutions and departments

8. Use of Twitter Drive content regarding faculty and staff, students, patients, research, news, and events

10. Blogs Use of blogs “Insider” perspective Create forum for interaction Address current issues Specific topics

11. Use of You Tube Share patient success stories, interviews, student activities, and special events

12. iTunesU

13. Use of flickr Share photos of events and activities

14. Student Participation Hopkins Interactive “Open, uncensored information about student life” Student blogs Twitter YouTube iphone App http://www.hopkins-interactive.com/

15. Social Media Management Matching the tool to the purpose Part of a larger communication/media strategy SM Manager - UTMB Single landing page for SM resources

16. Landing Pages

17. Teaching and Learning Information on use more disperse Evidence of Facebook for class pages YouTube for clinical examples Google wave for collaboration

18. Concerns HIPAA Negative experiences– patients, students, faculty & staff Solution – SM is an extension of communication policy

19. Ongoing Opportunities Use in academic health centers Managing content Creating dialogue Comments, questions Replies, Retweets

20. Summary Effectiveness increased by Variety of tools Tools match the purpose Management approach Ability to facilitate dialogue