Presentation from istrategy conference in Melbourne, November 2012.

2. IN THE NEXT 40 MINUTES
Understand why customer experience and being easy to do business with is everything
Learn how mobile devices can help get things done by making them fun!
Uncover the areas in your business where mobility can give your people superpowers

3. @alivemob

4. @lukerides
linkedin.com/lukeharveypalmer

5. USER EXPERIENCE IS EVERYTHING

6. March 6th, 2008

8. USER EXPERIENCE
...is the way a person feels about using a product, system or
service. User experience highlights the experiential,
affective, meaningful and valuable aspects of human-
computer interaction.
Wikipedia

9. thinking about your business over the next 12 months, how would you rate the following priorities?
improving customer experience
engaged workforce
improving productivity
increasing revenue
70 75 80 85 90
Telstra Productivity Indicator - 2012

10. “WE WASTED 2 YEARS IN DEVELOPMENT
EFFORT” - Mark Zuckerberg

11. Total time spent using Mobile web v Apps
150
112.5
minutes
spent 75
per
month
(billions)
37.5
0
Mar 11 Jun 11 Sep 11 Dec 11 Mar 12
Source: Nielsen Smartphone Analytics

13. who is more likely to purchase on their mobile?
45% of guys have shopped using a mobile device, compared with just 34% of females
(USamp Research - mobile shopping 2012 )

14. “No-one ever wants technology”
Jon Duhig, Principal, User Experience - Stamford Interactive

15. THE ALIVE ENGAGEMENT PROCESS
Focus Create Extend
(Professional Services) (Software Development) (Managed Services)
Plan Brief Prototype Design Build Deploy Market Manage Analyse
01. 02. 03. 04. 05. 06. 07. 08.

18. BE EASY TO DO BUSINESS WITH

19. "Simplicity is the ultimate sophistication."
Leonardo da Vinci

20. • Google introduced an extra 400 milliseconds into its search process = 8 million
less searches/day
• Amazon reported that a 1 second delay in transaction times can wipe $A1.6 billion
worth of revenue a day from its sales.
• 7pm Click Frenzy was achieving response times of 2.15 seconds. After 7pm and
until midnight that plunged to 6.72 seconds.
IT Wire: The Day Retail Died Nov 21 2012

23. Amazon acquires Kiva for $775 million to bolster robotic workforce

25. IF YOU WANT IT DONE, MAKE IT FUN

27. WHAT IS GAMIFICATION
Gamification is the process of
applying game mechanics to solve
problems and engage users.

28. GAME MECHANICS
• Achievements • Infinite Gameplay
• Appointments • Levels
• Behavioral Momentum • Loss Aversion
• Blissful Productivity • Lottery
• Bonuses • Ownership
• Cascading Information Theory • Points
• Combos • Progression
• Community Collaboration • Quests
• Countdown • Reward Schedules
• Discovery • Status
• Epic Meaning • Urgent Optimism
• Free Lunch • Virality

29. GAME MECHANICS
• Achievements • Infinite Gameplay
• Appointments • Levels
• Behavioral Momentum • Loss Aversion
• Blissful Productivity • Lottery
• Bonuses • Ownership
• Cascading Information Theory • Points
• Combos • Progression
• Community Collaboration • Quests
• Countdown • Reward Schedules
• Discovery • Status
• Epic Meaning • Urgent Optimism
• Free Lunch • Virality

31. Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity.
Winner - best in field services application!

32. GIVE YOUR PEOPLE SUPERPOWERS

33. Right now, there’s no other technology in the world that 87% of the world’s
population owns...

34. THE FASTEST GROWING CONSUMER
TECHNOLOGY IN HISTORY
“Compared to recent technologies, smart
device adoption is being adopted 10X faster
than that of the 80s PC revolution, 2X faster
than that of 90s Internet Boom and 3X
faster than that of recent social network
adoption.”
(Flurry Analytics)

35. The convergence of mobile technologies, cloud computing, gamification, data
analytics and social media has established an innovation platform with
unprecedented potential.

36. The most significant opportunities for leveraging the use of mobile
technologies in business lie in the hands of your employees...
(40% of workers will be mobile in less than two years*)
*Gartner Symposium, San Francisco, Oct 24 2012

38. Sales Growth Productivity Service Delivery Differentiation
Mobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models and
professionals to influence prospects people to share content with faster than ever before. Customers service experiences are appearing
in new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomes
essential in decision making. remotely complete tasks that are expect service in a timely manner… harder to find, innovation is gaining
Mobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet and
to access new markets, and attract front and back-office systems; by introducing new and exciting mobile applications are changing
new customers. redesign business processes; and ways to interact with and service customer demands by presenting
collaborate. customers. new opportunities for business
and government.

39. A LITTLE MORE

41. Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity.
Winner - best in field services application!

42. Event Manager. Event risk management. Increase in productivity. Captured business process.

43. Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of Aged Care
Residential facilities in Australia

44. the first cycling magazine application in the world; over 5,000 downloads, 80% in app purchases.

45. A mobile specific CMS system outputting to multiple mobile platforms

46. The first Australian football code app. # 1 app in Australia and NZ and the most downloaded sporting app
on iTunes until that time.

47. sales growth: the ultimate guide to food, wine and sleep experiences in Australia. Over 50,000 downloads
since launch in 2011

48. Integrated desktop and mobile ecosystem; real time messaging and expectation management. 50%
reduction in service costs.

49. Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.

50. IN CLOSING
user experience is everything...

51. IN CLOSING
If you want it done, make it fun

52. IN CLOSING
give your people superpowers!

53. THANK YOU
P. +61 2 9460 3307 | F. + 61 2 9460 4440
ALIVEMOBILE.COM | BUILDING 6, 5 HOLT
STREET MCMAHONS POINT | NSW |
AUSTRALIA | 2060