Private Presentation

1. iLogic
Innova&on
through
logic
Presented
by
Luke
‘Skywalker’
Gray

2. Introduc:on
“
With
the
crea:on
of
Web
2.0,
we
are
seeing
the
emergence
of
a
new
type
of
digital
consumer,
who
is
no
longer
simply
a
passive
'site-­‐seer'
on
a
fixed
consumer
journey
but
an
independent
explorer
craving
freedom,
adventure
and
companionship.
The
challenge
for
businesses
and
adver:sers
is
to
engage
with
the
ac:ve
“digitraveller”
as
well
as
the
passive
“digitourist.”
-­‐
Sarah
Morning,
planner,
OgilvyAc5on

3. Online
media
channels
&
how
they
work
for
your
brand
Online
Publica:ons
Print
media
has
had
adapt
and
evolve
how
it
connects
with
audiences,
the
same
is
true
for
brands
&
organiza:ons,
who
in
recent
economics
pressures,
need
their
budget
to
work
even
harder
and
deliver
results.
Ø E-­‐books
u Sponsored
content
u Collabora:ons
u Industry
&
Thought
leadership
u Customer
Engagement

4. Online
media
channels
&
how
they
work
for
your
brand
Online
features
&
ar:cles
Adver:sing
and
comedy
both
rely
on
one
crucial
element,
:ming,
no
jokes!
Audiences
seek
paTerns
and
relevance,
which
is
why
serving
the
correct
content
at
the
right
:me,
increases
the
recep:veness
of
your
adver:sing.
Ø Sponsored
ar:cles
Ø Niche
&
ver:cal
targe:ng
Ø Engaging
audiences
Ø Product
&
service
educa:on

5. Online
media
channels
&
how
they
work
for
your
brand
Digital
Magazines
Today,
most
print
publica:ons
have
a
digital
version
of
their
content.
This
addi:onal
plaXorm
creates
a
great
way
to
serve
&
capitalise
on
their
subscrip:ons.
Ø Audiences
can
access
content
on
various
devices
Ø Subscrip:ons
allow
beTer
profiling
of
audiences
Ø Costs
are
lower
than
print
(and
you
saved
trees)

6. Online
media
channels
&
how
they
work
for
your
brand
Blogging
The
proverbial
soapbox
of
modern
:mes,
everyone
has
something
to
say,
and
a
global
audience
can
be
a
great
listener.
Ø Create
organic
sen:ment
toward
your
brand
Ø Educated
audience
Ø Share
useful
content
Ø Plug
your
brand
into
new
channels
and
make
new
friends
J

7.
Google
Adwords
Having
to
ability
to
target
your
audience
directly
through
the
sites
they
visit,
the
content
they
read
and
most
importantly,
delivering
results
when
they
are
searching
for
content.
Having
the
ability
to
directly
measure
the
performance
of
your
brand
and
marke:ng
efforts
is
invaluable.
Ø Geo-­‐Targe:ng
Ø Site
Targe:ng
Ø Keywords
&
tags
(Contextual)
Ø Demographic
Ø Domain
Targe:ng
Ø Metrics
and
repor:ng
Ø PPC
Ø Controlled
budget
and
spend
Ø Timing

8. Social
Media,
a
cliché
that
is
brushed
off
by
most
dinosaurs
in
business.
They
see
it
more
as
a
fad
or
:me
was:ng
nuisance.
The
reality
is
that,
the
face
of
business
has
changed,
and
the
buzzword
is
engagement!
Facebook
is
more
than
a
marke:ng
and
adver:sing
medium,
it
allows
for
businesses
to
build
long
term
rela:onships
with
their
clients
and
use
it
as
a
tool
to
measure
their
overall
impression
on
the
market.
Facebook
is
only
part
of
the
successful
media
diet,
just
as
you
need
your
5
fruits
and
veggies
a
day,
your
business
ensures
its
longevity
through
social
media.

9.
Micro-­‐blogging
is
a
powerful
resource
that
is
used
to
generate
organic
traffic,
share
content
and
keep
tweeters
and
followers
informed
in
real-­‐:me.
TwiTer
enables
you
to
measure
the
reach
of
your
brand,
launch
new
products
or
services,
engage
with
your
followers
and
keep
in
touch
with
their
conversa:ons
(men:ons)
to
beTer
align
opportuni:es
that
will
make
you
audience
take
no:ce.
Building
on
rela:onships
with
followers
and
influen:al
tweeters,
are
a
great
way
to
get
your
audience
talking
about
your
business,
sharing
your
content
and
showcasing
new
products
etc.
The
trick
is
to
keep
communica:on
free
of
‘fluff’
and
full
of
relevance
in
order
to
gain
trac:on
and
social
momentum.

10. Major
roles
in
media
&
adver:sing
Media
Strategist
The
focus
of
a
media
strategist
is
to
structure
the
delivery
of
brand
or
product
informa:on
to
consumers
in
order
to
create
a
call
to
ac:on,
transac:on
or
buy-­‐in
to
the
product
or
brand
c o n c e r n e d .
T h e y
h a v e
t o
i d e n : f y
characteris:cs
of
the
target
audience
and
market,
who
should
receive
messages
and
through
which
channels,
with
the
intent
of
influencing
the
behavior
of
the
audience.
The
Media
Strategist
is
fully
aware
of
all
the
various
channels
and
plaXorms
at
their
disposal,
their
task
is
to
select
the
correct
ones
that
will
work
best
for
a
par:cular
campaign
and
deliver
a
measurable
ROI.

11. Major
roles
in
media
&
adver:sing
Crea-ve
Director
A
crea:ve
director
plays
a
crucial
role
in
the
development
of
a
product,
their
responsibili:es
include
leading
the
communica:on
design,
interac:ve
design,
visual
engagement,
and
driving
design
concepts
throughout
all
work
and
material
generated.
They
will
guide
their
team
to
ensure
the
golden
thread
is
weaved
throughout

12. Major
roles
in
media
&
adver:sing
Brand
Manager
A
brand
manager
ensures
the
quality
a n d
s u c c e s s f u l
p r o m o : o n ,
communica:on
of
a
certain
line
of
products
or
services.
A
Brand
Manager
will
typically
analyze
sales
figures,
sets
prices,
and
oversees
adver:sing
campaigns.
The
manager
explores
different
marke:ng
strategies
and
directly
contacts
retailers
to
convince
them
to
carry
a
brand.

13. Brands
associated
with
ilogic

14. How
is
iLogic
different?
Some
Brazilian
tribes
use
bullet
ants
as
a
right
of
passage,
hundreds
of
these
poisonous
ants
are
placed
within
a
pair
of
woven
gloves,
the
young
men
have
to
wear
these
gloves
for
at
least
10
minutes
to
prove
their
right
of
passage
into
manhood
and
claim
their
rank
within
the
tribe.
The
team
at
ilogic
are
no
different…
minus
the
ants,
body
art
and
loin
clothes,
you
will
find
a
full-­‐service
digital
agency,
that
are
a
tribe
of
lethal
digital
warriors,
ini:ated
and
mastered
in
the
arts
of
digital
media,
adver:sing,
strategy
and
above
all,
innova:on.
Think
about
it,
it’s
a
jungle
out
there,
which
tribe
would
you
rather
be
rolling
with?

15. Conclusion
How
and
why
would
I
benefit
iLogic?
Ilogic
is
a
team
of
modern
free
thinking
individuals,
proficient
in
their
respec:ve
disciplines.
I
too
am
a
digital
media
warrior,
in
search
of
my
tribe,
to
learn
all
I
can,
to
become
a
team
member
in
one
of
the
most
respected
digital
agencies
in
RSA.
Life
is
too
short
for
us
crea:ve
thinkers
our
out-­‐the-­‐
box
solu:ons
driven
aitude
is
what
sets
us
apart
from
the
mediocre
(or
as
I
call
it
the
“meh”)
Ilogic
will
benefit
by
having
another
commiTed
team
member
who
shares
a
common
passion
and
drive
for
all
that
is
digital
and
to
push
the
envelopes
of
innova:on.
At
the
end
of
the
day,
when
the
chips
are
on
the
table,
I
am
driven
to
carve
my
mark
on
the
tree,
to
share
memories
of
a
unforgeTable
career
in
digital
media,
and
to
say
I
walked
this
path
with
the
best…
and
to
make
truck
loads
of
cash
too
J