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#Livelovevalsugana

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Il Progetto LiveLove Valsugana "strizzato" in poche slide. Per chi se lo fosse perso, per chi ne ha sentito parlare, per chi vuole capirci qualcosa in più e sopratutto per chi vuole darci qualche stimolo in più!!

Veröffentlicht in: Reisen
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#Livelovevalsugana

  1. 1. Da dove siamo partiti? #livelovevalsugana
  2. 2. Ponendoci alcune domande e cercando di guardare un po’ oltre.. #livelovevalsugana
  3. 3. Che cosa possiamo fare per ispirare i turisti a visitare il nostro territorio? Quale stile e quali canali utilizzare? E come? Come coinvolgere le persone della Valsugana? Che cosa cerca in realtà il turista una volta arrivato? #livelovevalsugana
  4. 4. Le risposte ci hanno portato a creare #livelovevalsugana
  5. 5. Una campagna completa incentrata su suggestione visive ed esperienze reali #livelovevalsugana
  6. 6. informazione ispirazione Con l’obiettivo di presenziare le 4 fasi dei bisogni del turista esperienza condivisione #livelovevalsugana
  7. 7. Raccontare delle storie reali e spontanee con le persone locali come protagonisti da vivere e amare(livelove) #livelovevalsugana
  8. 8. Abbiamo invitato un gruppo di Video StoryTravellers per «scovare, vivere e raccontare» le storie del territorio Full immersion in Valsugana raccontata su
  9. 9. 7 Digital Video Postcard
  10. 10. Ma le storie hanno bisogno di essere vissute dai nostri turisti Così abbiamo creato ESPERIENZA VALSUGANA Off line & Online #livelovevalsugana
  11. 11. #livelovevalsugana
  12. 12. Le esperienze su www.visitvalsugana.it
  13. 13. and now… LIVELOVE your Story in Valsugana #livelovevalsugana
  14. 14. Per facilitare la condivisione dei contenuti, installati in tutti i punti informazione HotSPot Wi-fi Free Wi-fi dietro sulla pagina ufficiale FB #livelovevalsugana
  15. 15. Sezione speciale del sito. Streaming foto #livelovevalsugana
  16. 16. Come è andata? #livelovevalsugana
  17. 17. Video postCard viste oltre 22.000 volte Foto, instagrams ricevuti oltre 5000 like, condivisioni, commenti #livelovevalsugana
  18. 18. Risultati visitvalsugana.it + 32% page views + 26% unique visits + 36% time on page -16% bounce #livelovevalsugana
  19. 19. Penetrazione sui canali Social • +24% page likes Facebook • +208% interaction on FB page • +235% Virality posts FB • +236% followers Twitter • +420% follower Instagram #livelovevalsugana
  20. 20. www.visitvalsugana.it @visitvalsugana.it

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