The Web Push API lets you re-engage 'offline' users with new content. You can implement it with plain JavaScript, or use libraries for WordPress or Node.js. This talk will cover the basics of the tech involved - Service Workers, Push API, and Notifications API. See https://serviceworke.rs/push-simple.html

1. Web Push API

2. Short-circuit
• https://serviceworke.rs : “Push Simple”
• https://developer.mozilla.org/en-US/
docs/Web/API/Push_API
• https://developers.google.com/web/
fundamentals/getting-started/push-
notifications/?hl=en

4. Push Benefits
• Inform & re-engage “offline” users
• New Content
• Order Status
• etc.
• No pop-up ad please

5. Push =
more engagement

9. Web =
reach more users

10. http://venturebeat.com/2015/09/25/wait-what-mobile-browser-
traffic-is-2x-bigger-than-app-traffic-and-growing-faster/

12. Web + Push =
more users +
more engagement

13. Warning:
Don’t do it wrong

14. Pop-up ads =
Doing it wrong

15. https://blog.clevertap.com/app-uninstall-reporting/

16. Annoying Pop-ups =
un-installs

17. So: how?

22. https://developer.mozilla.org/en-US/docs/Web/API/
Service_Worker_API/Using_Service_Workers

31. https://developer.mozilla.org/en-US/docs/Web/API/
Notifications_API

32. Web Push API =
Service Workers
+
Push API
+
Notifications API

36. Code & Demo