Charlotte Brooks, Account Director at BORN SOCIAL and former journalist-wannabe, takes a look at the impact social media has had on journalism and the news industry as a whole.

1. Social Media & Journalism

2. Social Media’s effect on Journalism
What we’ll cover…
- My interest
- Consuming news
- News output
- The future

3. CONSUMING NEWS

4. Social Media’s effect on Journalism
How did you find out about…
- 9/11 (2001)
- Saddam Hussein captured (2003)
- Tsunami hits Asia (2004)
- London bombings (2005)
- London award 2012 Olympics (2005)
- Barack Obama named President (2009)
- Royal wedding announced (2010)
- Killing of Osama bin Laden (2011)
- Whitney Houston found dead (2012)
- Oscar Pistorius arrested for murder (2013)
- Nelson Mandela’s death (2013)

5. Social Media’s effect on Journalism
The Stats…
- Over 50% of people learn about breaking news via
social media.
- 46% of people get their news online.
- As of 2012, online news revenue has surpassed print.

6. Social Media’s effect on Journalism
Of those that get their news via social…
59.9% use Facebook
19.9% use Twitter
12.7% use YouTube
11.6% use Google+
(42.8% use other)

7. NEWS OUTPUT

8. Social Media’s effect on Journalism
96% of journalists use social media
everyday…
75% of UK journalists use social media
to source and verify stories…

9. Social Media’s effect on Journalism
How journalists use social…
- Covering breaking news
- UGC
- Finding sources
- War reporting
- Finding original angles
- Research
- Keeping up with demand

10. Social Media’s effect on Journalism
Pros
- Immediacy
- Connecting people
- Distribution
- Citizen journalism
- Accessibility
Cons
- Limited characters
- Inaccuracy / casual mentality
- Danger
- Law

11. The Future

12. Social Media’s effect on Journalism
The Future…
- To tweet or not to tweet?
- The ‘multimedia’ journalist is just a journalist.
- Newsroom layout / Social newsrooms
- Local – international
- Citizen journalism
- Media law - court reporting / privacy laws / libel

13. Social Media’s effect on Journalism
20% of journalists think social media will be the death of professional journalism.
Discuss.