The Rise of Mobile PPC

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Mobile ad spend will account for 51% of digital spend in 2016. Do you have your mobile strategy in place? I discuss best practices for mobile PPC accounts and best practices for mobile landing pages.

Marketing

No Flash!
Responsive Design
Lightweight,
Load Quickly
Visual More
than Textual
Hovering Phone Bar
Mobile Form Tricks

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The Rise of Mobile PPC

2. Full Service Digital Marketing Agency Pay Per Click Content Marketing Info Graphics Motion Graphics SEO Lead Quality PPC Focus

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13. Responsive Design

14. Lightweight, Load Quickly

15. Visual More than Textual

16. Hovering Phone Bar ###-###-####

17. Mobile Form Tricks

18. No Flash!

19. No Flash! Responsive Design Lightweight, Load Quickly Visual More than Textual Hovering Phone Bar Mobile Form Tricks

Hinweis der Redaktion

The Rise of Mobile PPC.
Ubiquitous connectivity is allowing us to use our mobile devices more and more in different locations.
The percentage of digital ad spend is moving quickly towards mobile devices with 51% of spend in 2016!
Take your mobile PPC strategy out of the 80s.
So what are mobile PPC best practices?
Create mobile preferred ads
Use mobile bid adjustments
Use mobile ad extensions
Create call only campaigns and only pay for calls, never for clicks.
Make sure your mobile ad formatting fits the most important information in the first two lines: the headline and description line 1.
What are mobile PPC landing page best practices?
Use responsive design
Make sure the page is lightweight and loads quickly.
Make the page visual more than textual
Use a hovering phone bar so the number is constantly visible.
Minimize the number of fields, use dropdown inputs rather than text inputs, and use numeric keyboards wherever possible.
Don’t use flash. 