CONNECTING OUR INNER WHEEL FUTURE

CONNECTING
OUR INNER WHEEL FUTURE
6° INNER WHEEL EUROPEAN MEETING
GRAZ, 31 AUGUST – 2 SEPTEMBER 2012

By Luisa Vinciguerra
Past President National Council
Inner Wheel Italy

WHERE IS COMMUNICATION GOING?
 Where is
Communication
Going?

 Our understanding
of communication is
changing rapidly

LUISA VINCIGUERRA - CONNECTING
2 OUR IW FUTURE - 6° EUM - GRAZ, 31
AUGUST2 SEPTEMBER 2012

WHAT DO WE NEED TO KNOW?
 What Do We Need to
Know?

 Successful
communication
requires new
approaches in a
connected global
Inner Wheel


Do you know what happens in one minute
on the Internet?
Computing is transforming... …and touching more people


…From smartphones to tablets, netbooks
and notebooks
•Over 100 new LinkedIn accounts are set up every
minute
•20 million photos are viewed on Flickr every
minute
•100,000 new tweets are published on Twitter every
minute
•Facebook receives 6 million views every minute
•30 hours of video content are uploaded to YouTube
every minute
•Google deals with over 2 million search queries
every minute….

COMMUNICATION CHANGES
IN AN INNER WHEEL THAT CHANGES


EVERYTIME – EVERYWHERE
WITH THE
MOBILE
NETWORK, WILL
CHANGE THE
WAY WE
COMMUNICATE

IN OUR
ASSOCIATION

TO CONNECT US WITH THE FUTURE

COMMUNICATION
BRANDING
PLAN

THE FOCUS
ON

CLOUD
GOING GLOBAL
COMPUTING


FOCUS ON «BRANDING»
CORPORATE IDENTITY


FOCUS ON «BRANDING»

The IIW will take care (through the Head of
Communication and her IW collaborators &
specialized Agencies) to provide further update
the Official IIW Brand (this work has already
begun last year, and I’ve collaborated in this
area with Catherine Refabert). The entire first
section of the seminar “PROMOTING INNER
WHEEL” and titled CORPORATE IDENTITY well
examines this topic.


TO DO «BRANDING PROMOTION»
IT BECOMES ESSENTIAL AS A VALUE

An Effective Communication
facilitates action, developing
trust, cooperation and good
reputation. It becomes essential
to do “BRANDING
PROMOTION”: develop
recognition and image, define
its placement in the
Associations; a brand that,
ruling creativity and
technology, is able to be a value
for the IW towards the members
and towards the general public.
11

I would just like mention - and I refer you to the
relevant and first section of the seminar quoted,
if interested - the various components of the
BRAND, without, however, get again into
specifics.


FOCUS ON «COMMUNICATION
PLAN»
HEAD OF COMMUNICATION
CATHERINE REFABERT, IPP IIW

FROM PUBLISHING TO INTEGRATED
COMMUNICATION

THE ROLE OF TRADITIONAL
EDITOR, IS NOT ENOUGH
TO PRACTISE AN EFFICIENT
COMMUNICATION

INSIDE THE INTEGRATED
COMMUNICATION
IN THE CONSTITUTION CREATING NEW ROLES

 Chapter of  For the XVI
PUBLISHING must be Convention in
completely rethought Copenhagen, we must
and rewritten - and begin to predict the
take the name of
INTEGRATED evolution, leading to
COMMUNICATION, the vote on specific
even within the proposals aimed at
CONSTITUTION. creating NEW ROLES
and to provide even
16 financially this area.

COMMUNICATION COMMITTEE
 The Committee,
consisting of IW
members
experienced in the
various fields, will
work in accordance
with the IIW IPP,
which is the Head of
Communication.


COMMUNICATION COMMITTEE: WHY?

 DIVERSIFIED COMPETENCES
 DIFFERENT LANGUAGES
 MORE WORK


A NEW FIGURE

WEB EDITOR
& VIRTUAL COMMUNITY
MANAGER.


THE SOUL OF THE VIRTUAL
COMMUNITY
 Plans the CONTENT of the information, services, and
their publication.
 Ensures the continual UPDATING of digital content
publishing.
 Has a thorough KNOWLEDGE on software of digital
content production, social network, a wide humanist
culture, a good knowledge of the principles and
techniques of communication;
 Knows the specific LEGISLATION on privacy and data
processing, the law on copyright, etc.;
 Coordinates and performs the role of FACILITATOR in
the case of virtual communities, can also avail of some
moderators, sets activities, suggests the topics to be
addressed, etc…

FOCUS ON «THE WEB
COMMUNICATION»
GOING GLOBAL


IIW WEBSITE IN PROGRESS
AND INTERACTION WITH THE
DATABASE


TO INFORM, DESCRIBE, DOCUMENT,
TRAIN, ARCHIVE
The IIW official web-site, is and will be,
increasingly, the large container, where to draw
on with regard to knowledge of IIW. All of us are
familiar with them, activated in August 2011 by
Catherine Refabert, updated in the graphics and
structure after the last Convention; a site that is
able to inform, describe, train, archive, make
available relevant documents, that can be
downloaded. The work of Catherine, to provide
ourselves with this site, was very commendable.

DATABASE, THE SECOND REVOLUTION
1 AUGUST 2012– IIW
THE FIRST TIME
OFFICIAL PAGE ON FB
International Inner Wheel July
2012 Newsletter: Yesterday 2690
mails have been send to Clubs,
Districts, National Governing
Bodies and National
Representatitves who have
registered ad the database.
Please ask your responsables to
look at their IW gmail. And if
your club isn't registered yet,
please encourage them to do it.
It's a great step forward again !!

27

THE POTENTIAL OF THE DATABASE:
3 DIRECTIONS

UPWARD: DOWNWARD:
from lower to from higher
higher organizational
levels , as
organizational Headquarters to
levels. lower levels, as
Clubs, Districts,
NGB

28

LATERAL or
HORIZONTAL across the IW among
Members or Bodies
on the same level.

29

E-RESOURCES
& E-LIBRARY

30

TRADITIONPROGRESS
In this context, the official website
of IIW, will become a collector of
books and materials in digital form
(viewable and downloadable),
useful to inform, describe,
document, train. It will build, in
this sense, a real e-Library.


BY MEDIA TIPE:

The digital eBooks
resources will Brochures and Promotional
be stored.
Items
There are two
possibilities: Magazines
Awards
By
Kits
TYPE,
Training Materials (leaflets, PPT
or by presentations, etc.)
CATEGORY. Videos and Multimedia

KITS (in example)

 Information Kit Potential members (needed,
especially after the approval of the Proposal
no. 17)
 New members Information Kit
 Kit Press Folder
 Public Relations Kit (Everything necessary to
publicize Club's, District’s, National Body’s
good works).


BY CATEGORY:

Presidential Area: Messages ,Theme of the
The digital
resources will year IIW President
be stored. Board Minutes
There are two Official Documents
possibilities: Avenues of Service and Cultural Project
By Status of Associations (Expansion &
TYPE, Retention - Membership Development)
History
or by
Leadership
CATEGORY.
Training
LUISA VINCIGUERRA - CONNECTING Public Relations

E-TRAINING & E-LEARNING
E-TUTORING
WEBINARS


On this subject, I refer
again to the PPT
“Promoting Inner
Wheel” (3rd Section).
specifically developed
for the Convention.


On the IIW website we could organize a
LIFELONG E-LEARNING AREA, through the
study and preparation of a variety of materials
in promoting knowledge about Inner Wheel.

MEDIATRAININGONLINE is a method adopted
and used by various International Associations
to inform & educate their members.


Content can be
designed in different
formats: HTML pages,
PPT, eBooks, audio,
video contributions,
test, ... In any case, we
think of content made
in media mode.


Materials must be constructed in such a way as to
provide three important features of
ONLINE TRAINING,
destined to a very large IW population

COMPLETENESS

MODULAR

GENERAL

39

E-TUTORING
We can provide also actions of TUTORING
(with a Team of Tutors) to support the
training of members, through available tools
(chat, forums, email, etc ...).

40

WEBINARS
Another tool already
activated in some
Associations,
including the Rotary ,
is that of WEBINAR .
Short for Web-based
seminar, a
presentation, lecture,
workshop or seminar
that is transmitted
over the Web.

SOCIAL NETWORKS


IIW OFFICIAL PAGES ON FB, TWITTER,
LINKEDIN
It’s already spent more
than a year, since the IIW
has launched the official
page on FB, Linkedin
and Twitter. At the time,
we observe a remarkable
development of FB,
much less that of
Linkedin and Twitter.
The official FB page data
are monitored. They are
good, could be better.
There is a certain "awe"
to use it more.

INNER WHEEL MEMBERS ON FB
Much more
significant, however,
the daily exchange of
personal profiles.
Generally good - but
variable from case to
case - even that of
groups or pages open
in the name of a Club,
a District, a National
Body.

LIFE INNER WHEEL ON FB… and other
Aside from the friendly atmosphere "and ...
fun", in which, attending each other, flowers
and landscapes are posted, famous quotations,
world news, travel and family events, greetings
for birthdays ... you have to acknowledge that FB
has become - however - a great communication
vehicle "for" and "of" life Inner Wheel: Events,
Projects, Services, Meetings Club, District,
National, International are shared.


GLOBAL CULTURE
FB allows us to enter in the
cultures of all countries,
and have a very
aggregating effect. As - and
I have personally verified
through my profile - a
great success receive the
emotional - motivational
messages or quotes,
connected to the values
Inner Wheel, reflecting a
strong sense of belonging
and also, if I may, a
feminine sensibility.


EMOTIONAL - MOTIVATIONAL
74 like, 15 comments, 22 share
MESSAGE & QUOTE
“Do all the good you can,
By all the means you can,
In all the ways you can,
In all the places you can,
At all the times you can,
To all the people you
can,
As long as ever you can.”
(Debbie Macomber).

47

SENSITIZE MEMBERS
AND CLUBS, TO ENTER THE WORLD OF SOCIAL
NETWORKS; EXPLAIN THE MODES AND BENEFITS.


THE SOCIAL NETWORKS BREAK DOWN
WALLS AND BARRIERS IN THE WORLD


Each member will find its way to relate, its
strategy
Developing your strategy
 What outcomes do you want to achieve from
your online presences?
 Which audiences are you trying to reach?
 How will you reach them (which platforms)?
 What information will you share?
 How often will you share it?
 Who is responsible for updates (groups,
pages)? Who are your admins?

FACEBOOK
LINKEDIN
AND

TWITTER
ARE THE PRIMARY
TOOLS USED BY
COMPANIES AND
ORGANIZATIONS


….STILL
Don’t
overlook,
however
FLICKR,
SLIDESHARE,
and YOUTUBE,
where there
are
contributions
of Inner Wheel
members).


I would like to The website gets an
point your
estimated 58 million
attention to
SlideShare unique visitors a month
and has about 16
Although the
website is
million registered
primarily a users.
slide hosting
service, it also SlideShare is a Web 2.0 based slide
supports hosting service. Users can upload files
documents,
privately or publicly in the following file
PDFs, videos
and webinars. formats: PowerPoint, PDF, Keynote or
SlideShare also OpenOffice presentations. Slide decks
provides users can then be viewed on the site itself, on
the ability to hand held devices or embedded on other
rate, comment
sites. Launched on October 4, 2006, the
on, and share
the uploaded website is considered to be similar to
content. YouTube, but for slideshows.
53

FOCUS ON «CLOUD
COMPUTING»
THE FUTURE


THE CLOUD
Cloud Computing is a
technology that uses the
internet and central remote
servers to maintain data and
applications. Cloud computing
allows consumers and
businesses to use applications
without installation and access
their personal files at any
computer with internet access.
This technology allows for much
more efficient computing by
centralizing data storage,
processing and bandwidth.


Cloud
Computing
is simply to
outsource
(online)
applications
and
activities,
rather than
inside of our
house. The
advantages
are many.

IT’S VIRTUAL

AFFORDABLE SECURE
NO MATTER WHICH
PROVIDER YOU
CHOOSE, YOU'LL
FIND THAT ALMOST
EVERY CLOUD HAS
THESE CORE
CHARACTERISTICS:
OPEN OR
FLEXIBLE
CLOSED


CONNECTING OUR INNER WHEEL FUTURE

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