Luis O. De La Hoz

Greater New York City Area United States

Small Business advocate Networker Micro-loan enthusiast #FNHCNJ July 2016 hispanicbusinessexponj .com

Apparel / Fashion

My own journey as an entrepreneur and why I’m passionate about supporting small business owners. I help non for profit organizations in how to reach the Latino Small Business Owner market. Latino business owners want an advisor who is specifically trained or certified in helping small businesses, speaks their language of preference, and is involved in the community. Approximately 69 percent of Hispanic business owners want an advisor who is specifically certified to work with small businesses vs. 50 percent of general business owners. Six in 10 Hispanic owners say that they want an advisor who can speak in their preferred language. Being involved in the community is more than twice as .