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Luis Nieves-Ruiz, AICP
       Principal Planner
Orange County Planning Division
     September 14, 2011
Economic Corridor Study
 SR 429 Initiative
 Economic Analysis
 Cluster Study
Economic Corridor Study
 SR 429 Initiative
 Economic Analysis
 Cluster Study
SR 429 Group
 Partnership between
  Orange County,
  Apopka, Ocoee, and
  Winter Garden
 Use the expansion of
  SR 429 as a catalyst
  to create economic
  development
  opportunities in the
  area
Achievements/Projects
 Jurisdictions assets presentations
 Established contact with University of Florida for
  assistance with economic impact projects
 EDA Grant Application
 Economic Cluster Study
Economic Corridor Study
 SR 429 Initiative
 Economic Analysis
 Cluster Study
Economic Structure Analysis
 There are two types of businesses:
    Basic Industries (export)
       Drive economic growth
       High multiplier effect
       Link between local companies
   Non-Basic Industries (local consumption)
 Regional economies specialize in products and
  services they are most competitive
Location Quotient
                                Regional employment
 Ratio between the    LQ < 1   proportion is less
  local economy and             than national
  reference economy             proportion
 Measures regional
  economic             LQ = 1   Regional employment
  specialization                proportion is same as
 Easy to understand            national proportion

                                Regional employment
                       LQ > 1   proportion is greater
                                than national
                                proportion
LQ Assumptions
 A high location quotient implies economic
  competitiveness
 The excess capacity in a particular industry translates
  into export potential
 Not meant to put a value on specific industries
 Should not discourage economic diversification
  efforts
Economic Data Structure
 NAICS Industry     Natural Resources and Mining
  classification      11 Agriculture, Forestry, Fishing
  system              & Hunting
 20 industrial        114 Fishing, Hunting, and
  sectors             Trapping
 6-digit level of     1141 Fishing
  complexity           114111 Finfish Fishing
Highest Location Quotients in Orange County
          NAICS Code Industry and Description                     Location Quotient
713110 Amusement and Theme Parks                                                 60.12
711190 Other Performing Arts Companies                                           14.48
561590 Other Travel Arrangement Services                                         13.04
561520 Tour Operators                                                             8.42
111310 Orange Groves                                                              8.19
561920 Convention and Trade Show Organizers                                       7.58
33331 Commercial and Service Industry Machinery                                   6.42
485510 Charter Bus Industry                                                       5.93
448320 Luggage and Leather Goods Stores                                           5.68
238192 Other Nonresidential Exterior Contractors                                  5.59
721110 Hotels and Motels, Except Casino Hotels                                    5.30
485999 All Other Ground Passenger Transportation                                  5.07

Source: BLS Location Quotient Calculator (2009 employment data)
Economic Geography
                                  Leisure and Hospitality agglomerations
• Firms often agglomerate
  within an area to increase
  competitiveness
• These agglomerations are
  often called “clusters”
• Not every agglomeration is a
  cluster
• A cluster is comprised of
  interrelated exporting firms,
  as well as a network of
  materials and services          Red = Main Establishments Purple= Supporting Industries



  suppliers
State Road 429 Industry Study
 State Road 429 Initiative
 Economic Structure Analysis
 Cluster Study
Definition of Study Area
 SR 429 interchanges were used
  as central points to define study
  area
 Created 3 mile buffers from
  most of the interchanges
 Buffers were combined to create
  one polygon
 Study area also includes 2
  additional buffers north of the
  last interchange
Technology and Data Sources
 ArcGIS Software
   Produce buffers
   Query Establishments
    by Location and Type
 InfoUSA Data Layer
 BLS Location Quotient
  Calculator
 Google searches
Preliminary Study Findings
 Total of 3,990 businesses
  within the study area
 Comprised of 471 industry
  classifications
 Over 60 percent of all
  establishments have less
  than 5 employees
 Most businesses are non-
  basic industries
Number of Establishments by Industry
       NAICS                               Industry                      Number of
       Code                               Description                  Establishments
       722110             Full-Service Restaurants                                 193

       813110             Religious Organizations                                  160

       621111             Offices Of Physicians Except Mental Health               105

       236115             New Single Family General Contractors                    103

       531210             Offices Of Real Estate Agents & Brokers                   94

       444220             Nursery Garden & Farm Supply Stores                       77

       424930             Nursery & Florist Merchant Whls                           73

       812112             Beauty Salons                                             68

       561730             Landscaping Svcs                                          64

       524210             Insurance Agencies & Brokerages                           59

  Source: INFOUSA, 2010
Industry Agglomeration Characteristics
 There are six significant industry agglomerations
 High location quotients (LQ)
 High number of establishments
  - Unrelated establishments were taken off the list
 Relative proximity between establishments
 Presence of supporting firms such as suppliers and
  other related industries
Building and Real Estate
                     NAICS                                          #
                               Industry Description                      LQ
                     Code                                        Firms
                                 New Single-Family General
                     236115                                       99     0.5
                                         Contractors
                               Offices Of Real Estate Agents &
                     531210                                       92     2.53
                                           Brokers
                     236220 Commercial Building Construction      41     0.7

                     238220     Plumbing & Hvac Contractors       39     0.83

                     238320 Paint & Wall Covering Contractors     29     0.94

                     444190    Other Building Material Dealers    28     0.59

                     238910     Site Preparation Contractors      22     0.58

                     238210         Electrical Contractors        22     0.85

                     236118       Residential Remodelers          21     0.5
Nursery and Floriculture
                    NAICS                                           #
                                  Industry Description                   LQ
                    Code                                         Firms
                    444220       Nursery Garden & Farm Supply
                                                                  76      0.4
                                            Stores
                    424930        Nursery & Florist Merchant
                                                                  72     1.77
                                          Wholesalers
                    561730
                                       Landscaping Services       64     1.27
                    111421
                                   Nursery and Tree Production    12      ND
                    424910           Farm Supplies Merchant
                                                                   8     0.08
                                           Wholesalers
                    423820          Farm & Garden Equipment
                                                                   7     0.19
                                      Merchant Wholesalers
                    325311            Nitrogenous Fertilizer
                                                                   2     3.12*
                                          Manufacturing
                    325314            Fertilizer, Mixing Only,
                                                                   1     3.12*
                                          Manufacturing
                    111422
                                      Floriculture Production      1     4.71
                    *Based on 5 digit NAICS
Tourism Support and Entertainment
                  NAICS                        #
                  Code Industry Description Firms LQ
                            Motion Picture & Video
                   512110                             11   0.61
                                 Production
                              Independent Artists,
                   711510                             10    1.4
                              Writers & Performers

                   561520       Tour Operators        7    8.42

                             Other Performing Arts
                   711190                             5    14.48
                                  Companies

                   485510     Charter Bus Industry    2    5.93

                            Automatic Environmental
                   334512                             1    0.63
                             Control Manufacturing
Information Technology

                   NAICS                               #
                   Code        Industry Description Firms LQ
                    518210   Data Processing & Related Services   9   1.78

                    541512   Computer Systems Design Services     9   0.8
                              Custom Computer Programming
                    541511                                        8   0.93
                                        Services
                    443120      Computer & Software Stores        5   0.87
                               Process & Logistics Consulting
                    541614                                        2   0.67
                                          Services
                    541330         Engineering Services           1   1.34
Health Care
              NAICS                             #
              Code      Industry Description Firms              LQ
                         Offices Of Physicians Except
              621111                                      104   0.95
                                Mental Health
              621210          Offices Of Dentists         36    0.54

              621310       Offices Of Chiropractors       21    0.83
                            Offices Of Misc Health
              621399                                      12    1.62
                                 Practitioners
              621340    Offices Of Specialty Therapists   12    0.71
                       Freestanding Emergency Medical
              621493                                      10    1.36
                                   Centers
                          Miscellaneous Ambulatory
              621999                                       9    ND
                             Health Care Services

              423450    Medical Equip Merchant Whls        7    0.91


              621511        Medical Laboratories           6    0.99
Metallurgy and Die Tools
                    NAICS                             #
                    Code      Industry Description Firms           LQ
                    332212   Hand & Edge Tool Manufacturing    6   ND

                    423510    Metal Merchant Wholesalers       4   0.47
                               Industrial Supplies Merchant
                    423840                                     4   0.28
                                       Wholesalers
                                Fabricated Structural Metal
                    332312                                     3   0.44
                                      Manufacturing
                    311421      Fruit & Vegetable Canning      2   ND

                    332710           Machine Shops             2   ND
                              Metal Coating & Non-Precious
                    332812                                     2   0.03
                                        Engraving
                             Prefabricated Metal Buildings &
                    332311                                     1   0.62
                                      Components
                    332322   Sheet Metal Work Manufacturing    1   0.48
Conclusions
 Largest Number of Firms - Building and Real Estate

 Most Mature - Nursery and Floriculture

 Solid Agglomerations - Tourism Support and Health Care

 Promising Agglomerations - IT and Metallurgy

 Industry linkages need further study to devise an
 economic strategy for the SR 429 Corridor
For more information, check the Planning Division’s
Economic Outlook publications or contact Luis Nieves-
         Ruiz at Luis.Nieves-Ruiz@ocfl.net

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State Road 429 Cluster Study

  • 1. Luis Nieves-Ruiz, AICP Principal Planner Orange County Planning Division September 14, 2011
  • 2. Economic Corridor Study  SR 429 Initiative  Economic Analysis  Cluster Study
  • 3. Economic Corridor Study  SR 429 Initiative  Economic Analysis  Cluster Study
  • 4. SR 429 Group  Partnership between Orange County, Apopka, Ocoee, and Winter Garden  Use the expansion of SR 429 as a catalyst to create economic development opportunities in the area
  • 5. Achievements/Projects  Jurisdictions assets presentations  Established contact with University of Florida for assistance with economic impact projects  EDA Grant Application  Economic Cluster Study
  • 6. Economic Corridor Study  SR 429 Initiative  Economic Analysis  Cluster Study
  • 7. Economic Structure Analysis  There are two types of businesses:  Basic Industries (export)  Drive economic growth  High multiplier effect  Link between local companies  Non-Basic Industries (local consumption)  Regional economies specialize in products and services they are most competitive
  • 8. Location Quotient Regional employment  Ratio between the LQ < 1 proportion is less local economy and than national reference economy proportion  Measures regional economic LQ = 1 Regional employment specialization proportion is same as  Easy to understand national proportion Regional employment LQ > 1 proportion is greater than national proportion
  • 9. LQ Assumptions  A high location quotient implies economic competitiveness  The excess capacity in a particular industry translates into export potential  Not meant to put a value on specific industries  Should not discourage economic diversification efforts
  • 10. Economic Data Structure  NAICS Industry Natural Resources and Mining classification 11 Agriculture, Forestry, Fishing system & Hunting  20 industrial 114 Fishing, Hunting, and sectors Trapping  6-digit level of 1141 Fishing complexity 114111 Finfish Fishing
  • 11. Highest Location Quotients in Orange County NAICS Code Industry and Description Location Quotient 713110 Amusement and Theme Parks 60.12 711190 Other Performing Arts Companies 14.48 561590 Other Travel Arrangement Services 13.04 561520 Tour Operators 8.42 111310 Orange Groves 8.19 561920 Convention and Trade Show Organizers 7.58 33331 Commercial and Service Industry Machinery 6.42 485510 Charter Bus Industry 5.93 448320 Luggage and Leather Goods Stores 5.68 238192 Other Nonresidential Exterior Contractors 5.59 721110 Hotels and Motels, Except Casino Hotels 5.30 485999 All Other Ground Passenger Transportation 5.07 Source: BLS Location Quotient Calculator (2009 employment data)
  • 12. Economic Geography Leisure and Hospitality agglomerations • Firms often agglomerate within an area to increase competitiveness • These agglomerations are often called “clusters” • Not every agglomeration is a cluster • A cluster is comprised of interrelated exporting firms, as well as a network of materials and services Red = Main Establishments Purple= Supporting Industries suppliers
  • 13. State Road 429 Industry Study  State Road 429 Initiative  Economic Structure Analysis  Cluster Study
  • 14. Definition of Study Area  SR 429 interchanges were used as central points to define study area  Created 3 mile buffers from most of the interchanges  Buffers were combined to create one polygon  Study area also includes 2 additional buffers north of the last interchange
  • 15. Technology and Data Sources  ArcGIS Software  Produce buffers  Query Establishments by Location and Type  InfoUSA Data Layer  BLS Location Quotient Calculator  Google searches
  • 16. Preliminary Study Findings  Total of 3,990 businesses within the study area  Comprised of 471 industry classifications  Over 60 percent of all establishments have less than 5 employees  Most businesses are non- basic industries
  • 17. Number of Establishments by Industry NAICS Industry Number of Code Description Establishments 722110 Full-Service Restaurants 193 813110 Religious Organizations 160 621111 Offices Of Physicians Except Mental Health 105 236115 New Single Family General Contractors 103 531210 Offices Of Real Estate Agents & Brokers 94 444220 Nursery Garden & Farm Supply Stores 77 424930 Nursery & Florist Merchant Whls 73 812112 Beauty Salons 68 561730 Landscaping Svcs 64 524210 Insurance Agencies & Brokerages 59 Source: INFOUSA, 2010
  • 18. Industry Agglomeration Characteristics  There are six significant industry agglomerations  High location quotients (LQ)  High number of establishments - Unrelated establishments were taken off the list  Relative proximity between establishments  Presence of supporting firms such as suppliers and other related industries
  • 19. Building and Real Estate NAICS # Industry Description LQ Code Firms New Single-Family General 236115 99 0.5 Contractors Offices Of Real Estate Agents & 531210 92 2.53 Brokers 236220 Commercial Building Construction 41 0.7 238220 Plumbing & Hvac Contractors 39 0.83 238320 Paint & Wall Covering Contractors 29 0.94 444190 Other Building Material Dealers 28 0.59 238910 Site Preparation Contractors 22 0.58 238210 Electrical Contractors 22 0.85 236118 Residential Remodelers 21 0.5
  • 20. Nursery and Floriculture NAICS # Industry Description LQ Code Firms 444220 Nursery Garden & Farm Supply 76 0.4 Stores 424930 Nursery & Florist Merchant 72 1.77 Wholesalers 561730 Landscaping Services 64 1.27 111421 Nursery and Tree Production 12 ND 424910 Farm Supplies Merchant 8 0.08 Wholesalers 423820 Farm & Garden Equipment 7 0.19 Merchant Wholesalers 325311 Nitrogenous Fertilizer 2 3.12* Manufacturing 325314 Fertilizer, Mixing Only, 1 3.12* Manufacturing 111422 Floriculture Production 1 4.71 *Based on 5 digit NAICS
  • 21. Tourism Support and Entertainment NAICS # Code Industry Description Firms LQ Motion Picture & Video 512110 11 0.61 Production Independent Artists, 711510 10 1.4 Writers & Performers 561520 Tour Operators 7 8.42 Other Performing Arts 711190 5 14.48 Companies 485510 Charter Bus Industry 2 5.93 Automatic Environmental 334512 1 0.63 Control Manufacturing
  • 22. Information Technology NAICS # Code Industry Description Firms LQ 518210 Data Processing & Related Services 9 1.78 541512 Computer Systems Design Services 9 0.8 Custom Computer Programming 541511 8 0.93 Services 443120 Computer & Software Stores 5 0.87 Process & Logistics Consulting 541614 2 0.67 Services 541330 Engineering Services 1 1.34
  • 23. Health Care NAICS # Code Industry Description Firms LQ Offices Of Physicians Except 621111 104 0.95 Mental Health 621210 Offices Of Dentists 36 0.54 621310 Offices Of Chiropractors 21 0.83 Offices Of Misc Health 621399 12 1.62 Practitioners 621340 Offices Of Specialty Therapists 12 0.71 Freestanding Emergency Medical 621493 10 1.36 Centers Miscellaneous Ambulatory 621999 9 ND Health Care Services 423450 Medical Equip Merchant Whls 7 0.91 621511 Medical Laboratories 6 0.99
  • 24. Metallurgy and Die Tools NAICS # Code Industry Description Firms LQ 332212 Hand & Edge Tool Manufacturing 6 ND 423510 Metal Merchant Wholesalers 4 0.47 Industrial Supplies Merchant 423840 4 0.28 Wholesalers Fabricated Structural Metal 332312 3 0.44 Manufacturing 311421 Fruit & Vegetable Canning 2 ND 332710 Machine Shops 2 ND Metal Coating & Non-Precious 332812 2 0.03 Engraving Prefabricated Metal Buildings & 332311 1 0.62 Components 332322 Sheet Metal Work Manufacturing 1 0.48
  • 25. Conclusions  Largest Number of Firms - Building and Real Estate  Most Mature - Nursery and Floriculture  Solid Agglomerations - Tourism Support and Health Care  Promising Agglomerations - IT and Metallurgy  Industry linkages need further study to devise an economic strategy for the SR 429 Corridor
  • 26. For more information, check the Planning Division’s Economic Outlook publications or contact Luis Nieves- Ruiz at Luis.Nieves-Ruiz@ocfl.net