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HealthTrust: A PhD Dissertation on the 
Retrieval of Trustworthy Health Social Media 
PhD Defence, 24th October 2014 
“How can computing techniques 
support the retrieval of trustworthy 
health social media?“ 
Luis Fernandez Luque (@luisluque), eHealth 
Researcher, Norut Tromsø (Norway)
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
2
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
3
“Do not search: Twin-to-Twin 
transfusion syndrome” 
Part 1- A personal example 4
Searching 
Part 1- A personal example 5
Searching: a needle in a 
haystack 
Part 1- A personal example 6
Results 
• Hospitals: out-dated focused on worse case 
scenarios 
• Research literature: focused on complicated 
cases 
• Social Media of Patients: obituaries 
• Social Media of Hospitals: to the point accurate 
information 
Part 1- A personal example 7
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
8
Health Social Media: The Perfect Storm 
Part 2 - Introduction 9
Part 2 - Introduction 10
Main open questions 
• How to find the “good” content? 
• What is “good” content? 
• Why sometimes “Google” is failing? 
• Is it just content? Is it content-based 
communities? 
• How is bad content disseminated or filtered? And 
good content? 
Part 2 - Introduction 11
Research Gaps 
• Lack of knowledge about health social media: 
motivations, dynamics, harmful content. 
• Lack of information about technical solutions 
for finding health social media: new 
techniques were emerging for retrieving social 
media, but none specialized in the health context 
• Lack of trust-based approaches for retrieving 
health social media: previous online information 
retrieval tools focused on metadata and not 
leverage in trust from online health communities. 
Part 2 - Introduction 12
Research Questions 
How can computing techniques support the retrieval of trustworthy 
health social media? 
•RQ1) What are the characteristics of health social videos? 
•RQ2) Are there technical solutions for modelling health social media? 
•RQ3) How can Social Network Analysis be used to extract information 
about the characteristics of health social media? 
•RQ4) Can trust-based metrics improve the retrieval of social videos 
about diabetes? 
Part 2 - Introduction 13
Study Design 
Part 2 - Introduction 14
Multidisciplinary Research 
Part 2 - Introduction 15
Papers I 
RQ1.Paper 1: Gómez-Zúñiga B, Fernandez-Luque L, Pousada M, Hernández-Encuentra 
E, Armayones M. ePatients on YouTube: Analysis of Four Experiences From the Patients' 
Perspective. Med 2.0 2012;1(1):e1 
RQ1.Paper 2: Fernandez-Luque L, Elahi N, Grajales FJ 3rd. An analysis of personal 
medical information disclosed in YouTube videos created by patients with multiple 
sclerosis. Stud Health Technol Inform. 2009;150:292-6. 
RQ1.Paper 3: S Konstantinidis, L Fernandez-Luque, P Bamidis, R Karlsen. The Role of 
Taxonomies in Social Media and the Semantic Web for Health Education. Methods Inf 
Med 2013; 52 
RQ1.Paper 4: E Gabarron, L Fernandez-Luque, M Armayones, A YS 
Lau. Identifying measures used for assessing quality of YouTube videos with patient 
health information: A Review of Current Literature. Interact J Med Res 2013;2(1): 
RQ1.Paper 5: Syed-Abdul S, Fernandez-Luque L, Jian WS, Li YC, Crain S, Hsu MH, 
Wang YC, Khandregzen D, Chuluunbaatar E, Nguyen PA, Liou DM. Misleading health-related 
information promoted through video-based social media: anorexia on YouTube. J 
Med Internet Res. 2013 Feb 13;15(2):e30. 
Part 2 - Introduction 16
Papers II 
RQ2.Paper 1: Fernandez-Luque L, Karlsen R, Bonander J. Review of extracting 
information from the Social Web for health personalization. J Med Internet Res. 2011 Jan 
28;13(1):e15. doi: 10.2196/jmir.1432. 
RQ3.Paper 1: Yom-Tov E, Fernandez-Luque L, Weber I, Crain SP. Pro-anorexia and pro-recovery 
photo sharing: a tale of two warring tribes. J Med Internet Res. 2012 Nov 
7;14(6):e151. doi: 10.2196/jmir.2239. 
RQ3.Paper 2: Chomutare T, Arsand E, Fernandez-Luque L, Lauritzen J, Hartvigsen G. 
Inferring community structure in healthcare forums. An empirical study. Methods Inf Med. 
2013;52(2):160-7. Epub 2013 Feb 8. 
RQ4.Paper 1: Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: Trust-based 
Retrieval of YouTube's Diabetes Channels, 2011, 20th ACM international conference on 
Information and knowledge management. 
RQ4.Paper 2: Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network 
Approach for Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 
31;14(1):e22. 
Part 2 - Introduction 17
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
18
RQ1: What are the characteristics of health 
social videos? 
• RQ1.1: Does the online community influence the 
motivation of people with chronic conditions to publish 
videos about their health? 
• RQ1.2: Do health videos contain relevant medical 
vocabulary in their textual metadata? 
• RQ1.3: What are the quality features of online health 
videos? 
• RQ1.4: Do misleading and informative online videos on 
the topic of anorexia have different characteristics? 
Part 3 - RQ1 Health Videos 19
RQ1.Study 1: Characteristics of metadata in 
health social videos 
L. Fernandez-Luque et al. / An Analysis 294 of Personal Medical Information 
REALLY have MS). Overall, 70 comments (22%) contained personal health 
information concerning their creators or a third party (e.g., relatives). 
The comments with personal health information (PHI) were further stratified. As 
Figure 2 denotes, almost half of the comments contained information about 
medications (73%, n=51). Comments about symptoms (50%, n=35) and diagnoses 
(39%, n=27) were also prevalent. In one case, the information disclosed was the PHI of 
a third party: 
S Konstantinidis, L Fernandez-Luque, P Bamidis, R Karlsen. 
The Role of Taxonomies in Social Media and the Semantic Web 
for Health Education. Methods Inf Med 2013; 52 
Figure 1. Total number of comments classified into the main categories 
Fernandez-Luque L, Elahi N, Grajales FJ 3rd. An analysis 
of personal medical information disclosed in YouTube videos 
created by patients with multiple sclerosis. Stud Health 
Technol Inform. 2009;150:292-6. 
I have been watching your videos since my daughter was diagnosed with 
MS on 28-12-07. She was diagnosed with an aggressive form of MS. 
Betaferon caused liver problems in a very short time. She has now had 4 
infusions of tysabri and now feels she is well enough to try and go back 
to work. Tysabri only became available in Aust on July 1/08. This drug 
has given her hope that she still has a future to look forward to as she is 
26 yrs old. Your improvement since your first dose gave us all hope. 
Part 3 - RQ1 Health Videos 20
RQ1.Study 2: What is quality of health social 
videos? 
E Gabarron, L Fernandez-Luque, M Armayones, A YS Lau. Identifying measures used for assessing quality of 
YouTube videos with patient health information: A Review of Current Literature. Interact J Med Res 2013;2(1):e6
RQ1.Study 3: Motivations of patients sharing 
videos 
...And part of why I started my blog in the first 
place was because, even though I’ve lived 
with diabetes for such a long time and I didn’t 
known (sic) anyone else who had it, and I 
literally felt like the only diabetic on the planet. 
[KS] 
I met so many people from all over the world that I 
would never have been able to talk to, before the 
Internet of course, and then now, with the MS 
community on YouTube it’s incredible. [VB] 
Gómez-Zúñiga B, Fernandez-Luque L, Pousada M, Hernández-Encuentra E, Armayones M. ePatients 
on YouTube: Analysis of Four Experiences From the Patients' Perspective. Med 2.0 2012;1(1):e1
RQ1.Study 4: Study about pro- and 
anti- anorexia videos 
Syed-Abdul S, Fernandez-Luque L, Jian WS, Li YC, et al. Misleading health-related information promoted 
through video-based social media: anorexia on YouTube. J Med Internet Res. 2013 Feb 13;15(2):e30.
RQ1.Study 4: Study about pro- and 
anti- anorexia videos 
Syed-Abdul S, Fernandez-Luque L, Jian WS, Li YC, et al. Misleading health-related information promoted 
through video-based social media: anorexia on YouTube. J Med Internet Res. 2013 Feb 13;15(2):e30.
RQ1: Characterizing Health Social Media 
Key Findings 
• Social interaction is one of the main driving forces behind 
those publishing videos about their health. 
• Textual metadata can be of very heterogeneous quality, 
but still contains a lot of relevant health information for 
modeling. 
• The quality of health videos is a multidimensional 
concept. Reliability of the content and its provider are 
very important quality criteria according the literature. 
Part 3 - RQ1 Health Videos 25
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
26
Modeling Health Social Media 
RQ2: Are there technical solutions 
for modeling health social media? 
Part 4- RQ2 Modeling Health Social Media 27
RQ2.Study 1: Review on techniques for 
modeling health social media 
Fernandez-Luque L, Karlsen R, Bonander J. Review of extracting information from the Social Web for 
health personalization. J Med Internet Res. 2011 Jan 28;13(1):e15. doi: 10.2196/jmir.1432.
RQ2: Extracting Information from 
Health Social Media 
Key Findings 
• Most technical solutions for modeling social 
media will have shortcomings in the health 
domain due to text analysis complexities. 
• Questions about privacy issues. 
• Link and Social Network Analysis is promising but 
has not been studied in detail in the health 
domain. 
Fernandez-Luque L, Karlsen R, Bonander J. Review of extracting information from the Social Web for 
health personalization. J Med Internet Res. 2011 Jan 28;13(1):e15. doi: 10.2196/jmir.1432.
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
30
RQ3.Study 1: Structure of Pro-anorexia 
& pro-recovery groups in Flickr 
Yom-Tov E, Fernandez-Luque L, Weber I, Crain SP Pro-Anorexia and Pro-Recovery Photo 
Sharing: A Tale of Two Warring Tribes J Med Internet Res 2012;14(6):e151
RQ3.Study 1: Structure of Pro-anorexia 
& pro-recovery groups in Flickr 
Figure 4. Network graphs according to four connection 
types (from top left, clockwise): Contacts, Favorites, 
Tags, Comments. 
Yom-Tov E, Fernandez-Luque L, Weber I, Crain SP Pro-Anorexia and Pro-Recovery Photo 
Sharing: A Tale of Two Warring Tribes J Med Internet Res 2012;14(6):e151
RQ3.Study 2: Structure of diabetes 
communities 
Chomutare T, Arsand E, Fernandez-Luque L, Lauritzen J, Hartvigsen G. Inferring community structure in 
healthcare forums. An empirical study. Methods Inf Med. 2013;52(2):160-7. Epub 2013 Feb 8.
RQ3: Social Network Analysis for 
characterizing Health Social Media. 
Key Findings 
• On a photo-sharing site, the best predictors of users 
belonging to the sub-community promoting anorexia are 
social network metrics. Tag-based classification was less 
accurate. 
• Most centric members on online diabetes communities 
had longer experience living with the disease. 
Part 5 - SNA Health 34 
Communities
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
35
Online search of health diabetes videos 
HealthTrust - a trust-based 
metric for retrieving diabetes 
videos 
36
Online Search: PageRank & TKC 
effect (Tightly Knit Community) 
Sergey Brin and Lawrence Page. 1998. The 
anatomy of a large-scale hypertextual Web 
search engine. Comput. Netw. ISDN Syst. 
30, 1-7 (April 1998), 107-117. 
DOI=10.1016/S0169-7552(98)00110-X 
http://dx.doi.org/10.1016/S0169- 
7552(98)00110-X 
37 
http://en.wikipedia.org/wiki/PageRank 
R. Lempel and S. Moran. 2000. The stochastic 
approach for link-structure analysis (SALSA) 
and the TKC effect. Comput. Netw. 33, 1-6 
(June 2000), 387-401. DOI=10.1016/S1389- 
1286(00)00034-7 
http://dx.doi.org/10.1016/S1389- 
1286(00)00034-7
RQ4: HealthTrust - a trust-based metric for retrieving 
diabetes videos 
Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for 
Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
RQ4: HealthTrust - a trust-based metric for retrieving 
diabetes videos 
YouTube’s API 
Videos, Tags, 
Users 
Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for 
Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
RQ4: HealthTrust - a trust-based metric for retrieving 
diabetes videos 
Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for 
Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
RQ4: HealthTrust - a trust-based metric 
for retrieving diabetes videos 
Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for 
Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
RQ4: HealthTrust - a trust-based metric 
for retrieving diabetes videos 
Key Findings 
• In diabetes online communities the most 
reputable members are those with more 
experience with diabetes. 
• The HealthTrust metric based on Social Network 
Analysis to infer quality of health videos performs 
well for filtering misleading content compared to 
YouTube searches. 
Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for 
Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
43
Claimed contributions 
• C1: increase in the knowledge about health 
social videos. 
– Published results have been cited more 400 times since 2009. 
– Startups and journalists have requested interviews to share my 
knowledge. Also keynotes in Taiwan and Norway. 
• C2: increased knowledge on the challenges 
related to model health social media 
– The RQ2.P1 is the first paper that systematically reviews the 
challenges of modeling health social media. It has been cited 25 
times since 2011. 
Part 7 - Discussion 44
Claimed contributions 
• C3: social network analysis of online health 
communities 
– Research in this PhD has increased the understanding 
of the social dynamics in health related communities 
(e.g. anorexia, diabetes). 
• C4: social network analysis of health social 
media to infer quality 
– The algorithm HealthTrust is the first one focused on the use of 
social network analysis to retrieve trustworthy health videos for 
patients. 
– The algorithm has been designed, tested and evaluated. 
Part 7 - Discussion 45
Discussion & Limitations 
• Social network features of health communities can provide 
clues regarding quality and trustworthiness of content. 
• Each platform and disease is different. Evaluation was 
online done in Diabetes in a offline experiment. Can we 
generalize HealthTrust? 
• Social media is becoming more heterogeneous (Twitter, 
YouTube, etc.), but HealthTrust has been tested only with 
one type of content (i.e. videos). 
Part 7 - Discussion 46
Agenda 
1 2 Modelling Health 
3 4 Why? A personal 
example 
Social Media 
Health Social 
Media & Online 
Introduction & 
Overview 
Videos 
7 8 Social Network 
Analysis of Health 
Communities 
6 Discussion Future work 
5 HealthTrust and 
Information 
Retrieval 
47
Future Work 
• Creation of a portal (spin-off) to access many 
users for better experimentation and evaluation. 
• To expand our knowledge about why misleading 
and harmful content is highly visible and ranked. 
– Better strategies for disseminating good health social 
media. 
– Better information retrieval tools to help finding 
content. 
• Study case: the visibility of the online anti-vaccination 
movement might be already killing 
children. 
Part 8 – Future work 48
Questions ? 
Luis Fernandez Luque (luis.luque@norut.no) 
+34 656 93 09 01 
49 
http://www.slideshare.net/luis.luque

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HealthTrust: A PhD Dissertation on the Retrieval of Trustworthy Health Social Media

  • 1. HealthTrust: A PhD Dissertation on the Retrieval of Trustworthy Health Social Media PhD Defence, 24th October 2014 “How can computing techniques support the retrieval of trustworthy health social media?“ Luis Fernandez Luque (@luisluque), eHealth Researcher, Norut Tromsø (Norway)
  • 2. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 2
  • 3. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 3
  • 4. “Do not search: Twin-to-Twin transfusion syndrome” Part 1- A personal example 4
  • 5. Searching Part 1- A personal example 5
  • 6. Searching: a needle in a haystack Part 1- A personal example 6
  • 7. Results • Hospitals: out-dated focused on worse case scenarios • Research literature: focused on complicated cases • Social Media of Patients: obituaries • Social Media of Hospitals: to the point accurate information Part 1- A personal example 7
  • 8. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 8
  • 9. Health Social Media: The Perfect Storm Part 2 - Introduction 9
  • 10. Part 2 - Introduction 10
  • 11. Main open questions • How to find the “good” content? • What is “good” content? • Why sometimes “Google” is failing? • Is it just content? Is it content-based communities? • How is bad content disseminated or filtered? And good content? Part 2 - Introduction 11
  • 12. Research Gaps • Lack of knowledge about health social media: motivations, dynamics, harmful content. • Lack of information about technical solutions for finding health social media: new techniques were emerging for retrieving social media, but none specialized in the health context • Lack of trust-based approaches for retrieving health social media: previous online information retrieval tools focused on metadata and not leverage in trust from online health communities. Part 2 - Introduction 12
  • 13. Research Questions How can computing techniques support the retrieval of trustworthy health social media? •RQ1) What are the characteristics of health social videos? •RQ2) Are there technical solutions for modelling health social media? •RQ3) How can Social Network Analysis be used to extract information about the characteristics of health social media? •RQ4) Can trust-based metrics improve the retrieval of social videos about diabetes? Part 2 - Introduction 13
  • 14. Study Design Part 2 - Introduction 14
  • 15. Multidisciplinary Research Part 2 - Introduction 15
  • 16. Papers I RQ1.Paper 1: Gómez-Zúñiga B, Fernandez-Luque L, Pousada M, Hernández-Encuentra E, Armayones M. ePatients on YouTube: Analysis of Four Experiences From the Patients' Perspective. Med 2.0 2012;1(1):e1 RQ1.Paper 2: Fernandez-Luque L, Elahi N, Grajales FJ 3rd. An analysis of personal medical information disclosed in YouTube videos created by patients with multiple sclerosis. Stud Health Technol Inform. 2009;150:292-6. RQ1.Paper 3: S Konstantinidis, L Fernandez-Luque, P Bamidis, R Karlsen. The Role of Taxonomies in Social Media and the Semantic Web for Health Education. Methods Inf Med 2013; 52 RQ1.Paper 4: E Gabarron, L Fernandez-Luque, M Armayones, A YS Lau. Identifying measures used for assessing quality of YouTube videos with patient health information: A Review of Current Literature. Interact J Med Res 2013;2(1): RQ1.Paper 5: Syed-Abdul S, Fernandez-Luque L, Jian WS, Li YC, Crain S, Hsu MH, Wang YC, Khandregzen D, Chuluunbaatar E, Nguyen PA, Liou DM. Misleading health-related information promoted through video-based social media: anorexia on YouTube. J Med Internet Res. 2013 Feb 13;15(2):e30. Part 2 - Introduction 16
  • 17. Papers II RQ2.Paper 1: Fernandez-Luque L, Karlsen R, Bonander J. Review of extracting information from the Social Web for health personalization. J Med Internet Res. 2011 Jan 28;13(1):e15. doi: 10.2196/jmir.1432. RQ3.Paper 1: Yom-Tov E, Fernandez-Luque L, Weber I, Crain SP. Pro-anorexia and pro-recovery photo sharing: a tale of two warring tribes. J Med Internet Res. 2012 Nov 7;14(6):e151. doi: 10.2196/jmir.2239. RQ3.Paper 2: Chomutare T, Arsand E, Fernandez-Luque L, Lauritzen J, Hartvigsen G. Inferring community structure in healthcare forums. An empirical study. Methods Inf Med. 2013;52(2):160-7. Epub 2013 Feb 8. RQ4.Paper 1: Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: Trust-based Retrieval of YouTube's Diabetes Channels, 2011, 20th ACM international conference on Information and knowledge management. RQ4.Paper 2: Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22. Part 2 - Introduction 17
  • 18. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 18
  • 19. RQ1: What are the characteristics of health social videos? • RQ1.1: Does the online community influence the motivation of people with chronic conditions to publish videos about their health? • RQ1.2: Do health videos contain relevant medical vocabulary in their textual metadata? • RQ1.3: What are the quality features of online health videos? • RQ1.4: Do misleading and informative online videos on the topic of anorexia have different characteristics? Part 3 - RQ1 Health Videos 19
  • 20. RQ1.Study 1: Characteristics of metadata in health social videos L. Fernandez-Luque et al. / An Analysis 294 of Personal Medical Information REALLY have MS). Overall, 70 comments (22%) contained personal health information concerning their creators or a third party (e.g., relatives). The comments with personal health information (PHI) were further stratified. As Figure 2 denotes, almost half of the comments contained information about medications (73%, n=51). Comments about symptoms (50%, n=35) and diagnoses (39%, n=27) were also prevalent. In one case, the information disclosed was the PHI of a third party: S Konstantinidis, L Fernandez-Luque, P Bamidis, R Karlsen. The Role of Taxonomies in Social Media and the Semantic Web for Health Education. Methods Inf Med 2013; 52 Figure 1. Total number of comments classified into the main categories Fernandez-Luque L, Elahi N, Grajales FJ 3rd. An analysis of personal medical information disclosed in YouTube videos created by patients with multiple sclerosis. Stud Health Technol Inform. 2009;150:292-6. I have been watching your videos since my daughter was diagnosed with MS on 28-12-07. She was diagnosed with an aggressive form of MS. Betaferon caused liver problems in a very short time. She has now had 4 infusions of tysabri and now feels she is well enough to try and go back to work. Tysabri only became available in Aust on July 1/08. This drug has given her hope that she still has a future to look forward to as she is 26 yrs old. Your improvement since your first dose gave us all hope. Part 3 - RQ1 Health Videos 20
  • 21. RQ1.Study 2: What is quality of health social videos? E Gabarron, L Fernandez-Luque, M Armayones, A YS Lau. Identifying measures used for assessing quality of YouTube videos with patient health information: A Review of Current Literature. Interact J Med Res 2013;2(1):e6
  • 22. RQ1.Study 3: Motivations of patients sharing videos ...And part of why I started my blog in the first place was because, even though I’ve lived with diabetes for such a long time and I didn’t known (sic) anyone else who had it, and I literally felt like the only diabetic on the planet. [KS] I met so many people from all over the world that I would never have been able to talk to, before the Internet of course, and then now, with the MS community on YouTube it’s incredible. [VB] Gómez-Zúñiga B, Fernandez-Luque L, Pousada M, Hernández-Encuentra E, Armayones M. ePatients on YouTube: Analysis of Four Experiences From the Patients' Perspective. Med 2.0 2012;1(1):e1
  • 23. RQ1.Study 4: Study about pro- and anti- anorexia videos Syed-Abdul S, Fernandez-Luque L, Jian WS, Li YC, et al. Misleading health-related information promoted through video-based social media: anorexia on YouTube. J Med Internet Res. 2013 Feb 13;15(2):e30.
  • 24. RQ1.Study 4: Study about pro- and anti- anorexia videos Syed-Abdul S, Fernandez-Luque L, Jian WS, Li YC, et al. Misleading health-related information promoted through video-based social media: anorexia on YouTube. J Med Internet Res. 2013 Feb 13;15(2):e30.
  • 25. RQ1: Characterizing Health Social Media Key Findings • Social interaction is one of the main driving forces behind those publishing videos about their health. • Textual metadata can be of very heterogeneous quality, but still contains a lot of relevant health information for modeling. • The quality of health videos is a multidimensional concept. Reliability of the content and its provider are very important quality criteria according the literature. Part 3 - RQ1 Health Videos 25
  • 26. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 26
  • 27. Modeling Health Social Media RQ2: Are there technical solutions for modeling health social media? Part 4- RQ2 Modeling Health Social Media 27
  • 28. RQ2.Study 1: Review on techniques for modeling health social media Fernandez-Luque L, Karlsen R, Bonander J. Review of extracting information from the Social Web for health personalization. J Med Internet Res. 2011 Jan 28;13(1):e15. doi: 10.2196/jmir.1432.
  • 29. RQ2: Extracting Information from Health Social Media Key Findings • Most technical solutions for modeling social media will have shortcomings in the health domain due to text analysis complexities. • Questions about privacy issues. • Link and Social Network Analysis is promising but has not been studied in detail in the health domain. Fernandez-Luque L, Karlsen R, Bonander J. Review of extracting information from the Social Web for health personalization. J Med Internet Res. 2011 Jan 28;13(1):e15. doi: 10.2196/jmir.1432.
  • 30. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 30
  • 31. RQ3.Study 1: Structure of Pro-anorexia & pro-recovery groups in Flickr Yom-Tov E, Fernandez-Luque L, Weber I, Crain SP Pro-Anorexia and Pro-Recovery Photo Sharing: A Tale of Two Warring Tribes J Med Internet Res 2012;14(6):e151
  • 32. RQ3.Study 1: Structure of Pro-anorexia & pro-recovery groups in Flickr Figure 4. Network graphs according to four connection types (from top left, clockwise): Contacts, Favorites, Tags, Comments. Yom-Tov E, Fernandez-Luque L, Weber I, Crain SP Pro-Anorexia and Pro-Recovery Photo Sharing: A Tale of Two Warring Tribes J Med Internet Res 2012;14(6):e151
  • 33. RQ3.Study 2: Structure of diabetes communities Chomutare T, Arsand E, Fernandez-Luque L, Lauritzen J, Hartvigsen G. Inferring community structure in healthcare forums. An empirical study. Methods Inf Med. 2013;52(2):160-7. Epub 2013 Feb 8.
  • 34. RQ3: Social Network Analysis for characterizing Health Social Media. Key Findings • On a photo-sharing site, the best predictors of users belonging to the sub-community promoting anorexia are social network metrics. Tag-based classification was less accurate. • Most centric members on online diabetes communities had longer experience living with the disease. Part 5 - SNA Health 34 Communities
  • 35. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 35
  • 36. Online search of health diabetes videos HealthTrust - a trust-based metric for retrieving diabetes videos 36
  • 37. Online Search: PageRank & TKC effect (Tightly Knit Community) Sergey Brin and Lawrence Page. 1998. The anatomy of a large-scale hypertextual Web search engine. Comput. Netw. ISDN Syst. 30, 1-7 (April 1998), 107-117. DOI=10.1016/S0169-7552(98)00110-X http://dx.doi.org/10.1016/S0169- 7552(98)00110-X 37 http://en.wikipedia.org/wiki/PageRank R. Lempel and S. Moran. 2000. The stochastic approach for link-structure analysis (SALSA) and the TKC effect. Comput. Netw. 33, 1-6 (June 2000), 387-401. DOI=10.1016/S1389- 1286(00)00034-7 http://dx.doi.org/10.1016/S1389- 1286(00)00034-7
  • 38. RQ4: HealthTrust - a trust-based metric for retrieving diabetes videos Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
  • 39. RQ4: HealthTrust - a trust-based metric for retrieving diabetes videos YouTube’s API Videos, Tags, Users Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
  • 40. RQ4: HealthTrust - a trust-based metric for retrieving diabetes videos Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
  • 41. RQ4: HealthTrust - a trust-based metric for retrieving diabetes videos Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
  • 42. RQ4: HealthTrust - a trust-based metric for retrieving diabetes videos Key Findings • In diabetes online communities the most reputable members are those with more experience with diabetes. • The HealthTrust metric based on Social Network Analysis to infer quality of health videos performs well for filtering misleading content compared to YouTube searches. Fernandez-Luque L, Karlsen R, Melton GB. HealthTrust: A Social Network Approach for Retrieving Online Health Videos. J Med Internet Res. 2012 Jan 31;14(1):e22.
  • 43. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 43
  • 44. Claimed contributions • C1: increase in the knowledge about health social videos. – Published results have been cited more 400 times since 2009. – Startups and journalists have requested interviews to share my knowledge. Also keynotes in Taiwan and Norway. • C2: increased knowledge on the challenges related to model health social media – The RQ2.P1 is the first paper that systematically reviews the challenges of modeling health social media. It has been cited 25 times since 2011. Part 7 - Discussion 44
  • 45. Claimed contributions • C3: social network analysis of online health communities – Research in this PhD has increased the understanding of the social dynamics in health related communities (e.g. anorexia, diabetes). • C4: social network analysis of health social media to infer quality – The algorithm HealthTrust is the first one focused on the use of social network analysis to retrieve trustworthy health videos for patients. – The algorithm has been designed, tested and evaluated. Part 7 - Discussion 45
  • 46. Discussion & Limitations • Social network features of health communities can provide clues regarding quality and trustworthiness of content. • Each platform and disease is different. Evaluation was online done in Diabetes in a offline experiment. Can we generalize HealthTrust? • Social media is becoming more heterogeneous (Twitter, YouTube, etc.), but HealthTrust has been tested only with one type of content (i.e. videos). Part 7 - Discussion 46
  • 47. Agenda 1 2 Modelling Health 3 4 Why? A personal example Social Media Health Social Media & Online Introduction & Overview Videos 7 8 Social Network Analysis of Health Communities 6 Discussion Future work 5 HealthTrust and Information Retrieval 47
  • 48. Future Work • Creation of a portal (spin-off) to access many users for better experimentation and evaluation. • To expand our knowledge about why misleading and harmful content is highly visible and ranked. – Better strategies for disseminating good health social media. – Better information retrieval tools to help finding content. • Study case: the visibility of the online anti-vaccination movement might be already killing children. Part 8 – Future work 48
  • 49. Questions ? Luis Fernandez Luque (luis.luque@norut.no) +34 656 93 09 01 49 http://www.slideshare.net/luis.luque

Hinweis der Redaktion

  1. Searching was not a easy task: problems with research literature, webs from hospitals, and also social media (specially patients).
  2. After 1 whole (and very tense) afternoon I found one video explaining everything (I wanted to know) in 3 minutes
  3. By the time this PhD started Health Social Media was ”new” in the health domain. Today it is an overwhelimgn reality
  4. Not everything is good, but most important to find the good is very hard
  5. 1) There is a huge amount of health content in social media channels. Thousands of videos from hospitals, health authorities, patients, etc. Sadly, that content is not always on top when searching-
  6. During the first week of December 2008 we searched for YouTube users who had published at least three videos in English about living with multiple sclerosis. In total we found 27 of such users. Using a crawler I developed we extracted a total of 769 videos, 7,047 comments generated by 2,426 users. Using a random method we selected 25 of those videos with their 557 comments. Comments that were not in English or posted in non health-related videos were excluded. A final set of 320 comments were analyzed and classified as follows: Personal health information: comments containing personal health experiences such as diagnosis, symptoms, etc. Video discussion: comments with discussions about the videos (e.g. adding information about the videos). Appreciation: appreciations from the commenters towards the video author. Criticism: complains about the quality of the video or any other aspect. Unrelated: comments that are not covered in any of the other categories (e.g. comments about the haircut style)
  7. YOUTUBE MS: 27 of MS ePatients with 769 videos7,047 comments generated by 2,426 users. Random selection of 25 videos we analyzed 320 comments. YOUTUBE TAG: 4,307 videos (64,367 tags) from 500 US Hospital channels..BioPortal REST services were used within our portal to match SNOMED CT terms. The average percentage of YouTube tags that were expressed using SNOMED CT terms was about 22.5%
  8. RESULTS: 456 abstracts were extracted and 13 papers. (1) quality of content in 10/13 (77%), (2) view count in 9/13 (69%), (3) health professional opinion in 8/13 (62%), (4) adequate length or duration in 6/13 (46%), (5) public ratings in 5/13 (39%), (6) adequate title, tags, and description in 5/13 (39%), (7) good description or a comprehensive narrative in 4/13 (31%), (8) evidence-based practices included in video in 4/13 (31%), (9) suitability as a teaching tool in 4/13 (31%), (10) technical quality in 4/13 (31%), (11) credentials provided in video in 4/13 (31%), (12) enough amount of content to identify its objective in 3/13 (23%), and (13) viewership share in 2/13 (15%).
  9. In this qualitative study, we performed an analysis of the videos created by 4 patients about their self-reported motivations and challenges they face as YouTube users. First, two judges compared the transcriptions and decided the exact wording when confusing content was found. Second, two judges categorized the content of the videos to identify the major themes. RESULTS: four main categories emerged: (1) the origin or cause for making the first video, (2) the objectives that they achieve by continuing to make videos, (3) the perception of community, and (4) the negative consequences of the experience.
  10. Three doctors reviewed 140 videos with approximately 11 hours of video content, classifying them as informative, pro-anorexia, or others. Statistical analisys of the top 40 most viewed in each category The interrater agreement of classification was moderate (Fleiss' kappa=0.5), with 29.3% (n=41) being rated as pro-anorexia, 55.7% (n=78) as informative, and 15.0% (n=21) as others. Pro-anorexia videos were favored 3 times more than informative videos (odds ratio [OR] 3.3, 95% CI 3.3-3.4, P<.001).
  11. Three doctors reviewed 140 videos with approximately 11 hours of video content, classifying them as informative, pro-anorexia, or others. Statistical analisys of the top 40 most viewed in each category The interrater agreement of classification was moderate (Fleiss' kappa=0.5), with 29.3% (n=41) being rated as pro-anorexia, 55.7% (n=78) as informative, and 15.0% (n=21) as others. Pro-anorexia videos were favored 3 times more than informative videos (odds ratio [OR] 3.3, 95% CI 3.3-3.4, P<.001).
  12. 1) There is a huge amount of health content in social media channels. Thousands of videos from hospitals, health authorities, patients, etc. Sadly, that content is not always on top when searching-
  13. identify relevant research literature that addressed the following aspects of health personalization in the Social Web: (1) studies about the disclosure of health information in the Social Web, (2) techniques to extract that information, and (3) examples of applications. Major scientific databases in computer science (eg, ACM Digital Library) and biomedicine (eg, PubMed) were searched. In addition, we searched through the references of the selected papers, contributions to conferences, and nonresearch literature (eg, websites, books, technical reports). The background section provides an overview of the different research areas where the search was performed. The multidisciplinary team of authors performed the selection and analysis of the relevant articles. Their backgrounds cover the different domains of the review (eg, information retrieval, computer science, health informatics, and public health). The different studies were analyzed to understand the implications for health personalization, including technical and socioethical aspects.
  14. Methods: The extraction of pro-anorexia and pro-recovery photographs Flickr pertaining to 242,710 photos from 491 users
  15. The ROC using the comments or contacts was 0.74, whereas the area using favorites was 0.53 and 0.52 using the tags network
  16. The forums have a total in excess of 140,000 registered users and over 1.6 million posts. Years of diagnosis was only available in 3 forums. We used datasets from five online diabetes forum. We use two well-known community detection algorithms that deal very well with large datasets; Greedy Optimization(GO) [27] and the Affinity Propagation(AP) [28] algorithms. GO is based on the Girvan-Newman algorithm; hierarchical agglomeration. We developed a web data extraction program in Python to crawl five diabetes forums on the Internet, comprising Spanish and English forums, and two of them were dedicated to juvenile diabetes. Results: Results show that we can infer meaningful communities by observing forum interactions. Closely similar users tended to co-appear in the top communities, suggesting the discovered communities are intuitive. The number of years since diagnosis was a significant factor for cohesiveness in some diabetes communities. The figure illustrates the dominant star topology, and shows how the central nodes in the network have at least two years’ experience with diabetes. (78%) of the users who provided the data have been diagnosed less than two years ago (green). (78%) of the users who provided the data have been diagnosed less than two years ago (green)
  17. Objectives: To explore approaches for extracting metrics about authoritativeness in online health communities and how these metrics positively correlate with the quality of the content.
  18. Methods: We designed a metric, called HealthTrust, that estimates the trustworthiness of social media content (eg, blog posts or videos) in a health community. The HealthTrust metric calculates reputation in an online health community based on link analysis. We used the metric to retrieve YouTube videos and channels about diabetes. In two different experiments, health consumers provided 427 ratings of 17 videos and professionals gave 162 ratings of 23 videos. In addition, two professionals reviewed 30 diabetes channels.
  19. In two different experiments, health consumers provided 427 ratings of 17 videos and professionals gave 162 ratings of 23 videos. In addition, two professionals reviewed 30 diabetes channels.
  20. Of 20 potential channels, HealthTrust’s filtering allowed only 3 bad channels (15%) versus 8 (40%) on the YouTube list. When comparing video ratings from our reviewers, we found that HealthTrust achieved a positive and statistically significant correlation with professionals (Pearson r10= .65, P = .02) and a trend toward significance with health consumers (r7 = .65, P = .06) with videos on hemoglobinA1c, but it did not perform as well with diabetic foot videos.
  21. Conclusions: The trust-based metric HealthTrust showed promising results when used to retrieve diabetes content from YouTube. Our research indicates that social network analysis may be used to identify trustworthy social media in health communities.