5th Danube eRegion Conference – DeRC 2015: Cross-border eSolutions & eServices Prototypes Development

1. MAMAZONE, SAP University Alliances, &
Zagreb Univeristy of Applied Sciences
(ZUAS) collaboration experience
Sergej Lugović, ZUAS, Senior Lecturer
Bojan Mandić, Mamazone, Managing Director
5th Danube eRegion Conference – DeRC 2015:
Cross-border eSolutions & eServices Prototypes
Development

2. WHAT IS THIS COLABORATION ALL ABOUT?

3. How to attenuate unwanted and amplify desired
events based on data collected from interaction
of product, information and consumer?
Research is supported by SAP office in Croatia.
Main Research Questions

4. OPPORTUNITIES AND ADVANTAGES WITH
SAP University Alliances

5. • As a company for marketing consulting and development with majority
operations in retail sector we research relations between marketing efforts
and sales performances
• Along with applied science competences from ZUAS and with SAP
technology, we open up powerful and innovative perspectives that result in
new values for Mamazone clients
• We get access to new network of professionals and researchers from
another domains (technology, computer science, information science, etc.)
what result in new ideas, challenges and solutions
• We have low risk approach to new ICT solutions development that will be
offered on the market
• Instant, organic and safe scalability for Mamazone operations
• SAP University Alliances provide us fast track to global market
MAMAZONE

6. • After the project finish, students will be ready for the work – Mamazone
or another companies existing in SAP ecosystem
• Keeping professors knowledge competent and in sink with market
needs
• “Reality check” for students and professors - real projects with real
partners with real problems with real technology
• Seed for SAP HANA lab @ ZUAS
• Latest SAP technologies for ZUAS students on disposal
• ZUAS recognition in global SAP ecosystem
• With SAP HANA lab we aim to contribute in another research projects
that require extensive data processing
• Positioning ZUAS as a leader in applied Big Data/Data Science field in
Croatia
• Take the regional lead in applied Big Data/Data Science education
Zagreb Univeristy of Applied Sciences

7. WHY THIS PROJECT & COLLABORATION?

8. • Mamazone – The unbeatable Cost/Value ratio
• ZUAS- Opportunity to use technologies developed by largest BIS Company in
the world in real situations
• Mamazone - Simple one-stop shop for academic knowledge that could be
transferred to the market
• ZUAS- Curriculums and research that matter
• Mamazone - Together with SAP UA and Polytechnic of Zagreb, we explore
spaces and frontiers where no man has gone before
• ZUAS- With SAP UA and Mamazone we can apply our research to emerging
challenges from real life
• Mamazone – SAP UA program enabled process “from concept to
market” (Mamazone and Polytechnic of Zagreb have already developed
conceptual framework for real-time predictive retail analytics based)
• ZUAS- Answering the global issues related to the shortage of Big Data/Data
Science professionals
WHY THIS PROJECT?

9. MAIN OBJECTIVES OF OUR COLLABORATION

10. • Mamazone – Integrate solution developed in the Mamazone market
offering in 2016
• ZUAS– With Mamazone and SAP UA develop industry specific
educational programs addressing predictive analytics and advanced
technologies (Big Data/Data Science)
• Mamazone – Succeed in SAP Startup Focus program
• ZUAS– Ride on the wave of SAP UA opportunities
• Mamazone – Offer solutions to the Danube region market
• ZUAS– Develop collaborations with another universities in SAP UA
network in Danube region
• Mamazone – Increase the number of students/researchers working on
this project
• ZUAS– Involve another researchers and related technologies to project
with Mamazone
MAIN OBJECTIVES OF COLLABORATION

11. THANK YOU
Sergej Lugović, ZUAS, Senior Lecturer
Bojan Mandić, Mamazone, Managing Director