Twiplomacy - How International Organisations Tweet
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How international organisations use Twitter. Presentation held for the launch of Burson-Marsteller's Twiplomacy study on 20 November 2013. The full study is available at http://twiplomacy.com
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Twiplomacy - How International Organisations Tweet
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- 16. The Most Retweeted Tweets 16
- 17. The Most Retweeted Tweets 17
- 18. The Most Retweeted Tweets 18
- 19. @Mentions 19
- 21. The Hashtags 21
- 22. Twitter Lists 22
- 23. Twitterwall 23
- 27. Twitter Chat 27
- 28. The Best Twitter Header 28
- 29. The Best Twitter Header 29
- 30. Vine Videos 30
- 31. Branded Shortlinks wef.ch rfg.ee uni.cf oe.cd 31
Hinweis der Redaktion
- Most mentionedwords on the Twitter account of @Eurocontrol
- A number of organisations have set up personal-institutional Twitter accounts for theirdirectors, whichcanbe as effective as personal Twitter handles.
- Only a handful of leaders tweetthemselvessuch as Richard Seziberafrom the East AfricanCommunity.
- The mostretweetedtweet by any international organisation.
- The second mostretweetedtweet by any international organisation.
- The thirdmostretweetedtweet by any international organisation.
- The importance of @mentions to create connections.
- @UNDP makes the most innovative use of hashtags with a different hashtag for each day of the week
- Only few organisations have public Twitter lists.
- Twitter lists are usefulwhen setting up Twitter Wallsatconferences for example.
- Private Twitter lists come in handy in order to do Direct Message campaigns on Twitter.
- More than 25% of the people contactedreactedpositively to our Direct Message.
- Quite a few leaders have organised Twitter chats and Twitter Q&A sessions, including Christine @Lagarde, @HelenClarkUNDP and @CFigueres
- Greenpeace has probably the best Twitter header.
- Several organisations have trialed Vine videos, Twitter’s six-second looping video application.
- Four organisations have theirownbrandedlinkshorteners.