ad:tech London 2012 Moving On From Clicks & Eyeballs. What Should ‘Return’ Mean? What Will It Take To Shift The Industry? Andy Mihalop, Head of Digital, Moneysupermarket Ben Collins, Head of Digital, G14, Initiative Phil White, Planning Director and Practice Leader, Shopper Marketing, G2 EMEA

1. We are still in the business of selling
Interim Metrics Sales Metrics
Interesting Data ROI Data

3. Develop new models