2. The Beginning
⢠Modern music videos primarily used as a marketing device for promoting artist
music.
⢠The first music video was filmed mid 1950s
⢠But before then films animators would accompany music which was known as
âvisual musicâ in order to match the animations.
3. ⢠1900- Edison invents the gramophone in the USA. This is where we see the first
shift from music as a solely live experience to recorded audio on various forms of
disc.
⢠1927- first sound film, The Jazz singer
⢠1940s: peak period of MGM Hollywood musical
⢠1940- Walt Disney released Fantasia which was based on the use of different
pieces of classical music
4. ⢠1960 the scopitone which was a visual jukebox was invented in France and
short films were then produced by French artist, including Serge
Gainsbourg and Francoise Hard to accompany their songs.
⢠1963: UKâS FIRST MUSIC TV programme, Ready steady go (ITV)
⢠1964- TOP OF THE POPS BEGINS
⢠The Beatles release the film and album, A Hard Dayâs night, shot in black
and white and presented as a mock documentary
⢠1975 Queen Bohemian rhapsody
5. ⢠1981 pop clips on Nickelodeon
⢠MTV starts
⢠1983 Michael Jackson: Thriller
⢠1985 VH1 BEGINS
⢠1986: Dire Straits: money for nothing Steve Barron is top video
⢠1987: MTV- Europe launched, broadcasting to 1.6 homes
⢠Peter Gabriel: sledgehammer (Stephen Johnsonâ wins best director
award)
⢠1994: R.E.M everybody hurts (Jake Scott) wins best director award
(ANALYSIS ON BLOG)
⢠Launch of VH1 in UK
⢠1999: Fatboy slim: Praise you ( spike jonze|) wins best director award
⢠2001: Launch of MTV Dance