1. What is Mobile?
Intro to MobileTechnology: Section 1

2. Mobile in a Minute
 Mobile technology is any electronic device that doesn’t
require the use of a landline
 Currently there are 10 countries with +100 million mobile
subscriptions. USA is #3 behind China and India.
 The standard mobile device, which began as a two-way
pager, will soon be the most popular tool worldwide for
internet browsing.

3. Impact and Importance
 Usage - 1 in 8 page views are from
mobile devices (comScore 2012)
 Search - mobile searches to
exceed desktop search in 2015
(eMarketer)
 Apps - approx. 1/3 consumers
prefer apps over a mobile browser
for retail experience (Adobe)

4. Mobile Shopping and Revenue
 Shopping - 79% smartphone users
use their phones to help with
purchases (Google 2010)
 39% in-store purchase
abandonments were influenced
by smartphones (Motorola)
 Revenue - $24.66 Billion in Mobile
Retail sales for 2012
 $13.86 Billion fromTablets alone

5. StreamingVideo via Mobile
“Streaming video has crossed an inflection point and it’s now a
necessary channel for both consumers as well as
broadcasters, brands and media companies around the world” –
Jay Fulcher CEO Ooyala
 Two thirds of the world’s mobile data traffic will be video by
2016 (Cisco)
 Video attracts 2-3 times as many monthly visitors, doubles
time on site, and has a 157% increase in organic traffic from
search engines. (MarketingSherpa)
 Tablet and MobileVideo viewing doubled in 2012 (Ooyala)

6. Let’s Go!
 All Industry trends point to dramatically
increased mobile activity in:
- Social Media
- Email
- SMS
-Video Streaming
- Ecommerce
The Shoutz MEP Program provides you with
the necessary tools to excel in the ever-
changing mobile environment.

7. Section 1 Complete. Nice job!
Next Section: Mobile Apps &Widgets