2. History of Search
The creation of the WorldWide Web in the 90’s led to the
rapid increase in websites and information on the internet.
This created a need for search engines to be added like bing
or Google.
Between December 1999 and December 2000, the amount of
websites on the Internet increased from 9.5 million to over 25
million (BBC 2002)
Currently there are over 600 million sites on the web
(Pingdom 2012)
3. The NeedTo Categorize
1998 Google created web searches
for viewers to find sites more
accurately using keywords
People use keywords to increase
the probability of their site coming
up in search results
The result: people learned to
monetize through keyword
advertising
Google:V1
4. Search Engine Optimization
SEO (Search Engine Optimization)
is the strategy to get users to your
content
Specific keywords in content,
video, text, and even the URL
itself can be tracked by search
engines
Revenue, Consumer Buzz and
Market Presence are influenced
by SEO
5. SearchToday
Smart phones
allow people to
search on the go
Roughly 25% of
all searches on
Google were
done on mobile
in Q4 2012 (The
Search Agency)
