1. S
Using Facebook
for Brand Image
Social and Mobile Media: Section 2

2. S Build your Page: set your logo, upload photos, add a description, provide
links to your website
S Connect with People: create ads, target an audience, monitor ads with
Ad Manager
S Engage your Audience: post quality content, reach customers with an
offer
S Influence Friends of Fans: word of mouth, sponsored stories, measure
results

3. Stats on Social Media
Importance
S 15% of total U.S. mobile internet time is spent on social
networking sites (Experian)
S 74% of all marketers say FB is important to their lead
generation strategies (HubSpot)
S Companies that generate more than 1,000 FB Likes also
receive nearly 1,400 website visits a day (HubSpot)
S Approximately 46% of online users count on social media when
making a purchase decision (Nielsen)

4. EdgeRank: algorithm that
determines “Top News”
S a

5. More Free Content Options
S Post Surveys
S Contests (paid and unpaid)
S Links to website and blogs
S Post updates, news and
pictures
S Add video: press releases,
promotions, TV ads

6. Section 2 Complete. Nice job!
Next Section: Facebook Ad Creation