You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.

2. Advertising online

3. Social Media

5. meet Lucio meet Jeff

9. Measurable Measurable

10. Immediacy

11. Reach

12. Leading the competition or playing catch up?

13. SEO – What is Search Engine Optimisation? IMA Internet Marketing Academy De-mystifying Internet Marketingfor business people.

14. Working with Search Engines How they work? IMA

15. Crawling the Web Indexing Documents Processing Queries Ranking Results Remember – Search Engines index, process and present pages not sites.

16. Store

17. SEO – Building an Asset

18. The Online Circle’s 4C’s of SEO Credibility Competition Clarity Currency

19. SEO – What is Search Engine Optimisation? Onsite SEO and Offsite SEO

21. Title Tag ( with Keyword)

22. Meta Description ( Consistent with Title Tag)

23. URL’s

24. Keyword Density in body text

25. H1/h2/h3 Tags ( with Keyword)

26. Graphic Alt Text ( with Keyword)

28. Keywords Research: Customer Vernacular

30. Competition

33. Avoid using default or vague titles like "Untitled”

34. Avoid keyword stuffing

35. Create unique title tags for every page on your site

38. For humans and for search engines

39. Connected to the Title

44. example.com

45. www.example.com/

46. example.com/

47. www.example.com/index.html

48. example.com/index.html

49. www.example.com/Home.aspx

50. example.com/Home.aspxhttp://example.com/ or 301 http://www.example.com/

51. Canonical Redirection - What do I do? Don’t Panic Get your 301 in place It’s an easy thing to do but it’s technical

52. Sitemaps – Robots – Other Considerations

54. Create content primarily for your users, not search engines

56. Stuffing

57. Cloaking

60. Think about anchor text for internal links tooRead all about Internet Marketing. Instead of Read all about Internet Marketing Academy here.

63. Link Building - Ways Search Engines Judge the Value of a Link. Internal vs. External Anchor Text PageRank TrustRank Domain Authority Diversity of Sources Uniqueness of Source + Target Location on the Page Topical Relevance Content & Context Assessment Geographical Location Use of Rel=”Nofollow” Link Type Other Link Targets on the Source Page Domain, Page & link-Specific Penalties Content/Embed Patterns Temporal / Historical Data

65. Social Media

66. Online PR

67. Promotions

68. Add your business to the local council or association

69. Add your business to Google Maps / Google Local / Google Base

72. SEO is not free (but it can deliver a high ROI)

73. SEO is a tactic but it requires a strategy

74. SEO is an asset - building it takes time

75. SEO changes constantly (keep updated)

77. A Web site must do at least one of two things, preferably both:1. Turn a stranger into a friend.....a friend into a customer.2. Talk in a tone that persuades people to believe the story you’re telling.

78. One of four things should happen after someone reaches your site:1. They go where you want them to go.2. They give you permission to contact them3. They click and buy something.4. They tell a friend; by clicking, blogging, phoning, talking or emailing.

79. Professional Design 1

80. Website Optimizer

81. Website Optimizer

86. Websites – Site Structure and Content – Videos and other tools Product listing Images Maps and local Business

87. Websites – Advertising Online 3 IMA 30 min Internet Marketing Academy De-mystifying Internet Marketingfor business people.

89. Target Market

91. Pay per click Advertising Steps: Decide Goals Decide Targets – Location, age, gender Create Ads based on goals and target Choose Keywords that will trigger your ads Narrow by match types – Broad match | “Exact Match” | [exact term] Decide on negative keywords Daily budget $ Click amount Review

92. Pay per click Advertising Tips to boost : Be careful with Broad Match Be smart with your negative Test different ads Build separate campaigns for search and for contextual Build a specific landing page Build a relationship – free is the new currency

93. Landing Pages

96. Affiliate Programs Co Registration Email Marketing Online PR Online Articles Displays Ads Widgets Videos Online Sponsorship Reviews Maps Online Advertising

97. Social Media 4 IMA 45 min

98. What’s Social Media and buzz?

99. “Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, people still have questions, but if they keep practicing they keep getting better”. Avinash Kaushik - Analytics Evangelist, Google What’s Social Media and buzz?

100. What’s Social Media and buzz?

101. Social Media – Is it commercially worthwhile?

103. Relationship with customers

104. News generation

105. Influencebuy decisions

106. Research

107. Market Test

110. Know your Audience

113. Okay, the theory makes sense. But how do I move forward?

114. Non-financial impact is not ROI (yet).

115. Step 1: Establish a baseline 8% Y2Y Growth

116. Step 2: Create Activity Timelines Melbourne Seminar

117. Step 3: Follow relevant metrics

118. Step 4: Monitor broader stats

122. Internal Management Considerations

123. Guidelines for your broader community 1. Employees and others will have a clear idea of the company’s position. 2. Employees will feel empowered that they can leverage their social networks in support of their role, as well as for their professional careers. 3. Companies will be legally protected from the possible misuse and misbehaviour of their employees online. Answer Who’s liable. 4. Companies will appear more innovative, forward thinking and acknowledgeable of how social media has integrated through employees lives and the rest of the world. 5. Employees will have a set of best practices and guidance while they venture into the social media world, so even the beginners have some reference guide to turn to.

126. CASE STUDIES. I WANT CASE STUDIES!

127. Social Media – An integrated case study Social Media Matrix

128. Social Media – An integrated case study Social Media Matrix

130. Relationship with customers

131. News generation

132. Influencebuy decisions

133. Research

134. Market Test

136. You can Influence and reassume your position

137. Digital Brand Management It’s all about executing one integrated strategy not 100 tactics

138. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Goal: Sell more product Strategic Objective: Build a Thought Leadership Position Strategy Step1) Build an online presence Step2) Consolidate reputation Step3) Convert Online reputation to commercial value

139. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Blog –www.glutenfreehealth.net Online Articles Dedicated YouTube channel Guest writer to nr 1 content website WOM + Advocates -> Commercial Benefit

141. Budget Direct Car Insurance

142. Integrated Strategies Social Media SEO Online Advertising

143. Internet Marketing – Underutilised Strategies IMA Internet Marketing Academy De-mystifying Internet Marketing for business people.

144. 7 KEY USES FOR EMAIL MARKETING Use best practices and basic tests Nurture leads Resurrect dead leads Boost user-generated content Cut expenses, increase satisfaction, multiply sales Sharpen autoresponding email strategy Organise and rally grassroots teams

145. 9 Things to remember when implementing emails Not all graphics will be seen. Alt tag copy is an art. Don’t let graphics depress response. A Call to Action in the reading pane. Use your subject lines, sender name and “From” 6. Use pre-headers and snippet text wisely. 7. No web-like navigation with today’s mobile email. 8. Test with different email clients. 9. Find the best resources

146. Landing Pages

147. Widgets

148. Online PR

149. Distribution

150. Marketing Oriented Options. Online Articles

151. Viral Marketing Viral Marketing Meeting a business objective. Must be of interest. It can be: Funny. Informative Interesting Unique Getting it started Influencers Seeding Strategy Be ready to be proactive

152. Will it Blend? Unboxing Mobile or

153. IMA Internet Marketing Academy De-mystifying Internet Marketingfor business people. www . Internet Marketing Academy . com . au www . The Online Circle . com Jeff Richardson Lucio Ribeiro