2. BRAND PORTALS

3. HOTEL WEBSITE
 Independant hotel website

4. MOBILE APP

5. OTA (Online Travel Agency)

6. REVERSE AUCTION SITE

7. SOCIAL NETWORK

8. Which one is the most
effective for independent
hotels ?
I guess that it’s the OTA which are the most effective :
-Main issue for the independent hotel = the visibility
-OTAs allow the consumer to choose exacly what kind of
hotel he wants, the budget, the location (near an airport
for example) and so on.
-Best way for independent to get some guests who don’t
even heard about the hotel before their search.